Snapchat is now on board with offline purchase ad targeting

  • 7 years ago
Snap Inc. will now allow advertisers to use third-party data about what users buy offline to target ads on Snapchat, according to The Wall Street Journal. Offline purchase targeting will allow targeting to various customer demographics and will also produce the type of ads that leave you wondering, “How did they know I buy that?” In June 2015, VentureBeat reported Snap CEO Evan Spiegel saying that these type of ads are 'creepy', but it looks like they are now signing a different tune.

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