Brand Equity | Jio: Customers Caught In The Web?
- 8 years ago
The most anticipated launch in the telecom sector finally came to life in the form of Reliance Jio with the grand announcement by Mukesh Ambani at the 42nd Reliance AGM. However, as the initial euphoria that surrounded the launch quietens down, we bring out an in-depth look at the complete offering, how it stacks up to its incumbents and the on-ground reality of Jio’s journey.