Dos Equis Introduces Its New 'Most Interesting Man'

  • 8 years ago
Dos Equis introduced its new Most Interesting Man in the World, French actor Augustin Legrand. Legrand will replace Jonathan Goldsmith, who retired from the role earlier this year. The brewer calls Legrand's more hands-on adventure seeking approach a "contemporary twist to the legendary character." Andrew Katz, VP of Dos Equis marketing