Brand Equity Cannes Lions 2016 Special – Part 2

In this special edition of Brand Equity, first up we get you a Candid Chat With DDB Worldwide CCO - Amir Kassei. Further in the show we get you an interesting campaign that came to the rescue of Heineken New Zealand when it was truly in need of a miracle. Last but not the least, we get you some of the best sessions that took the festival by storm! Tune in.