Longtime Netflix users grandfathered into a cheaper plan have enjoyed full high-definition streaming for $7.99 a month, but that’s about to end Lower-paying users will soon have to choose to keep paying $7.99 a month but get downgraded to standard-definition streaming only or pay $9.99 along with new customers That’s a difference of $96 a year to about $120 a year Netflix isn’t nervous about losing subscribers over the price hike which it’s been public about for months