There Are Now 200K Advertisers On Instagram
- 8 years ago
Five months ago, Facebook Inc began trying to transform its picture-sharing app, Instagram, into a money-making business.
Since then, Instagram has attracted more than 200,000 advertisers, the company announced Wednesday, a clear sign of its potential for significantly contributing to Facebook’s revenue.
Instagram has also rapidly grown its user base, surpassing 400 million users last year.
Instagram has had distinct advantages: It uses Facebook’s ad technology, which is among the most advanced and allows advertisers to target highly specific demographic groups, such as 18-25 year old males who live in New York.
And advertisers have the option to run campaigns across both Facebook and Instagram.
Since then, Instagram has attracted more than 200,000 advertisers, the company announced Wednesday, a clear sign of its potential for significantly contributing to Facebook’s revenue.
Instagram has also rapidly grown its user base, surpassing 400 million users last year.
Instagram has had distinct advantages: It uses Facebook’s ad technology, which is among the most advanced and allows advertisers to target highly specific demographic groups, such as 18-25 year old males who live in New York.
And advertisers have the option to run campaigns across both Facebook and Instagram.