The Carlsberg brewery is bringing shaving products onto the market made with freeze-dried beer. It sounds bizarre, but it's just another example of market extension. This strategy can be successful, as with Virgin, but there's always risk involved!
More from this edition of DW's Euromaxx: http://www.dw.com/en/euromaxx-lifestyle-europe-2015-11-12/e-18795180-9798
