German Automaker Plans New Sales Initiative To Rebuild Trust In US
- 9 years ago
Volkswagen AG plans to announce a new sales initiative in the United States this week to rebuild customer trust amid its emissions scandal.
As part of the new move, which will be announced as early as Monday, Volkswagen plans to issue two debit cards to owners of cars affected by the emissions crisis, a U.S. car dealer who was briefed by the company said, according to the Wall Street Journal .
The news of the sales initiative was reportedly confirmed by a Volkswagen spokesman, who did not provide any other details, but said that U.S. dealers were informed about new plans last week and the company's U.S. unit would "publish the details about this in the coming week."
The Volkswagen scandal came to light in September after scientists at a University of West Virginia laboratory tested several of the company's diesel vehicles and found their carbon emissions were as much as 40 times the legal limit in the U.S.
As part of the new move, which will be announced as early as Monday, Volkswagen plans to issue two debit cards to owners of cars affected by the emissions crisis, a U.S. car dealer who was briefed by the company said, according to the Wall Street Journal .
The news of the sales initiative was reportedly confirmed by a Volkswagen spokesman, who did not provide any other details, but said that U.S. dealers were informed about new plans last week and the company's U.S. unit would "publish the details about this in the coming week."
The Volkswagen scandal came to light in September after scientists at a University of West Virginia laboratory tested several of the company's diesel vehicles and found their carbon emissions were as much as 40 times the legal limit in the U.S.