Adidas CEO says FIFA scandal not damaging its brand
- 9 years ago
The corruption scandal engulfing soccer's world governing body FIFA is not tarnishing the image of its long-standing sponsor Adidas, the chief executive of the German sportswear company said on Thursday.
Adidas said its sales of soccer products rose 19 percent in the third quarter, helped by the launch of new "ACE" and "X" soccer boots and kits for new partners Manchester United and Italian champions Juventus.
"The image for our products have never been better so I am definitely convinced that the consumers clearly differentiates between us as a company and the brand and what's going on in FIFA," Herbert Hainer told a conference call for journalists.
Adidas has provided the World Cup match ball since 1970 and extended its partnership with FIFA until 2030 two years ago.
Adidas said its sales of soccer products rose 19 percent in the third quarter, helped by the launch of new "ACE" and "X" soccer boots and kits for new partners Manchester United and Italian champions Juventus.
"The image for our products have never been better so I am definitely convinced that the consumers clearly differentiates between us as a company and the brand and what's going on in FIFA," Herbert Hainer told a conference call for journalists.
Adidas has provided the World Cup match ball since 1970 and extended its partnership with FIFA until 2030 two years ago.