NEW YORK, N.Y., Sept. 28, 2015 /3BL Media/ – CBS EcoMedia today announced the launch of the “Volunteering With The Stars” (VWTS) program as part of the new “Viewers To Volunteers” (V2V) app. This bold new digital initiative is designed to connect viewers to their favorite stars and some of the country’s leading nonprofits in the shared experience of giving back.

At the heart of the campaign is the “Viewers To Volunteers” platform, announced in March 2015, which gives the public the chance to support the causes and nonprofits they love best, without spending their own money. V2V’s new website and digital social impact app for smartphones and tablets will reward each user’s engagement with points that will become real dollars for the organizations and causes selected by the user, all funded by participating sponsors.

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