PAWTUCKET, R.I., September 14, 2015 /3BL Media/ – generationOn, the youth service division of Points of Light, and Hasbro, Inc. (NASDAQ:HAS) have joined The Martin Richard Foundation to create the Martin Richard Bridge Builder campaign. The campaign, announced earlier today through an op-ed penned by Bill and Denise Richard on TIME.com, honors Martin Richard, the 8-year-old who was tragically killed when the second of two bombs exploded near the finish line of the Boston Marathon on April 15, 2013, and calls upon kids, teens and families to spread peace through service projects and acts of kindness. A photo of Martin’s handmade poster that read "No more hurting people – Peace" touched countless hearts across the nation in the days after the bombings. Martin was known as a “bridge builder” in his school and someone who believed in fairness, kindness and inclusion, and the campaign is intended to continue spreading his message of bringing people together.

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