The Age of Private Brands
- 9 years ago
[Trend Insight]
The Age of Private Brands
When you enter supermarket or convenient store chains, you can easily discover products bearing the store’s name. They are called private brands which are product labels exclusive to the retailer but made by a separate manufacturer. They help boost sales and image of the retailer because they are cheaper and add exclusivity to the shop. We examine why private brands are doing so well on shop shelves these days.
The Age of Private Brands
When you enter supermarket or convenient store chains, you can easily discover products bearing the store’s name. They are called private brands which are product labels exclusive to the retailer but made by a separate manufacturer. They help boost sales and image of the retailer because they are cheaper and add exclusivity to the shop. We examine why private brands are doing so well on shop shelves these days.