CHANEL N°5 with Gisele Bundchen - The Director
  • 10 years ago
No one makes a romance like Baz Luhrmann, especially for Chanel!
Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples of the fashion industry pushing storytelling.This isn't the first time Luhrmann has worked with Chanel: He's directed a similar concept starring Nicole Kidman. "Nicole is a dear friend, and we've been through so much together in life and creatively, so that relationship is unique," he told me. "But, Gisele is a revelation. What I love about her is that her body is her instrument from early on, and she's learned to express so many things. She can do anything! If you say, 'Put on a wetsuit and surf,' she does it with positive energy. She has a can-do spirit... I think she will be quite surprising to people."
“Gisele, in her own DNA, comes from a new world sensibility,” Luhrmann said of his leading lady in a behind-the-scenes clip. “I think that’s both fresh, but very true to Coco Chanel.” He added, “Coco was 100 percent a self-empowered woman.”

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