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Review Pre-Suasion: A Revolutionary Way to Influence and Persuade - Robert B. Cialdini

Review Business Essentials for Strategic Communicators: Creating Shared Value for the

Library Narrative and Numbers: The Value of Stories in Business - Aswath Damodaran

Popular Consumer Behavior: Building Marketing Strategy - Delbert I. Hawkins

Best product HBR's 10 Must Reads on Leadership - Harvard Business School Press

Best product Selling the Invisible: A Field Guide to Modern Marketing - Harry Beckwith

Best product The Go-Giver: A Little Story About a Powerful Business Idea - Bob Burg

Library To Sell Is Human: The Surprising Truth About Moving Others - Daniel H. Pink

Review Ongoing Crisis Communication: Planning, Managing, and Responding - W. Timothy Coombs