Available from http://www.world-of-magic.co.uk Bring your ideas to market Penguin Co-founder Maxwell Murphy takes you inside the magic industry The magic industry is different than any industry on earth. It took me 10 years to figure it out. This little book contains everything I wish Id have known from the start. Theres a ton of information and strategic advice in the book. If by the end I havent answered all your questions the book comes with unlimited email support. - Maxwell Murphy How do you make the most with your ideas For 10 years Maxwell Murphy led Penguin Magic the largest magic retailer on the Internet. He sold millions of dollars of magic produced dozens of best-selling products worked with many of the top inventors in magic and even lived on top of a magic factory in India. There is no one who knows more about marketing magic than Maxwell Murphy. Historically magic inventors havent fared well. Dealers and distributors have had an information advantage and often times theyve used it. Countless inventors have settled for 1/10th of what they could have earned. This book levels the playing field. Maxwell opens his playbook and his Rolodex so you can succeed as a magic inventor and help take the industry to the next level. Youll Learn How big is the magic market How many units can I expect to sell How does pricing work Wholesale Retail What kinds of deals are out there for magic inventors Should I self-produce What product format should I choose How can I bring my idea to life Who should I work with Plus The Six Different Magic Customers What the Big Name Magic Inventors Did How to Maximize the Size of Your Deal The Most Important Terms in Any Contract Three Questions to Ask During Production Why the Smallest Ad is Often the Best Deal Strategy for Maximizing Sales of a New Item Whats the Magic Market Going to Look Like in 100 Years Profiles of Key Players in the Magic Industry And much much more In ma
