Fundraising blitz to save the rhino hits South Africa

  • 12 years ago
From fundraising CDs and fashion bracelets to pop stars backing the cause, raising funds to fight rhino poaching has taken a new direction in South Africa, the country hardest hit by the scourge. But some are concerned that it could be pushing the price of the rhino horn higher, making it even more profitable for poachers. Duration: 02:03

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