Social Media and the Nissan 370Z

Social Media and the Nissan 370Z - Erich Marx, Nissan's Director of Social Media & Interactive Marketing talks about ProjectZ and Nissan's commitment to fans by way of social media. ProjectZ is a 10 week program running on the Nissan Performance Facebook page culminating with the creation of the ultimate "Street Z" with features and accessories chosen by the fans. There is a passionate fanbase and Nissan is dedicated to not just using social media as a marketing tool, but to build relationships with those customers.

Episode 855 is brought to you by Nissan.