Kate Moss is the new face of Mango.
The British model has signed up with the Spanish fashion brand for their new spring/summer campaign.
At Tuesday's (January 24) launch at Mango's flagship store in London, the model, who previously worked with highstreet brand TopShop, said she didn't have to think twice about accepting Mango's offer:
SOUNDBITE Kate Moss, British model, saying (English):
"They sent me a treatment for the short film that I did with (photographer) Terry (Richardson) for the first time and it sounded such a laugh you know 'robbing the store with him', sounded quite fun so we did that and we had a really good day so when they asked me to do it again I said yeah ok."
The retailer said the 38-year-old supermodel was chosen because she embodies the type of urban, independent and confident woman Mango customers can relate to.
For Moss, the Mango woman is primarily modern:
SOUNDBITE Kate Moss, British model, saying (English):
"(She - the Mango girl) is an eclectic, modern woman who likes to have fun and is quite laid back, not too uptight."
The advertising campaign features Kate Moss wearing the latest Mango Spring/Summer collection photographed by renowned photographer Terry Richardson, who also directed the commercial.
It's called spy game because it looks as though a camera spies on the model throught the windows of her flat.
Moss is seen pulling out various clothes and trying them on.
Known for her own leadership in style, Moss explains why Mango is so popular with female customers:
SOUNDBITE Kate Moss, British model, saying (English):
"They have the classic blazer, the jumper that you want, the jeans that you want in the shape that you want and it covers all bases really."
Spy Game will be launched in approximately 40 countries, including Germany, France, Russia and the UK in early March .
Mirja Mey, Reuters