Rosie Huntington-Whiteley struts in Brazil
- 12 years ago
The 32nd edition of Sao Paulo Fashion Week gets underway.
Four brands presented collections on the first day, however Animale stole the spotlight by sending British model-turned actress Rosie Huntington-Whiteley down the runway.
Collection designer Priscilla Darolt named Russia's czars as inspiration - and featured aristocratic-like garments with geometric cuts and lush fabrics.
Celebrated fashion consultant Erika Palomino says Darolt has managed to transform the 21-year-old label into a more consumer-friendly brand.
SOUNDBITE: Erika Palomino, fashion consultant, saying (Portuguese):
"I really like the work of (designer) Priscilla Darolt and, as head of Animale, she has been building a very interesting career. This is a very big brand, which sells all around Brazil -- they have fifty stores, so there is a huge distribution -- and she has managed to make this brand lighter."
Fashion reporter Eduardo Araujo says Brazil's strong economy is pushing the clothing industry into making more commercial designs.
SOUNDBITE: Eduardo Araujo, fashion reporter, saying (Portuguese):
"I think this is a (commercial) moment that our market is going through. This is one of the few countries that are not going through a crisis, so I think this is a more commercial moment; it is time to really sell."
Twenty-four Brazilian designers will present their upcoming collections throughout the week.
Alicia Powell, Reuters.
Four brands presented collections on the first day, however Animale stole the spotlight by sending British model-turned actress Rosie Huntington-Whiteley down the runway.
Collection designer Priscilla Darolt named Russia's czars as inspiration - and featured aristocratic-like garments with geometric cuts and lush fabrics.
Celebrated fashion consultant Erika Palomino says Darolt has managed to transform the 21-year-old label into a more consumer-friendly brand.
SOUNDBITE: Erika Palomino, fashion consultant, saying (Portuguese):
"I really like the work of (designer) Priscilla Darolt and, as head of Animale, she has been building a very interesting career. This is a very big brand, which sells all around Brazil -- they have fifty stores, so there is a huge distribution -- and she has managed to make this brand lighter."
Fashion reporter Eduardo Araujo says Brazil's strong economy is pushing the clothing industry into making more commercial designs.
SOUNDBITE: Eduardo Araujo, fashion reporter, saying (Portuguese):
"I think this is a (commercial) moment that our market is going through. This is one of the few countries that are not going through a crisis, so I think this is a more commercial moment; it is time to really sell."
Twenty-four Brazilian designers will present their upcoming collections throughout the week.
Alicia Powell, Reuters.