Yards - Indian Cricket World Cup Stars Just Do It With Nike
- 5 years ago
Cricket TV - Ahead of the ICC Cricket World Cup 2011 final against Sri Lanka, Nike has released "Yards," its next Nike Cricket TV spot.
The new short brings to life the Just Do It attitude that exists throughout street cricket across India. It seamlessly captures the relationship between the raw street-style of cricket played by youth all over India and the bold, best-of-class cricket played by Team India itself. The 60 second clip takes the viewer on a visual journey by bringing to light the spirit and the passion of the game while showcasing the connection between the two styles of play.
At centre stage of "Yards" are the heroes of street cricket: the local youth who live and claim their 22 yards all over India.
Featured in the video are Indian cricket icons and Team India athletes Mahendra Singh Dhoni, Zaheer Khan, Virat Kohli, Shanthakumaran Sreesanth and Yuvraj Singh
The new short brings to life the Just Do It attitude that exists throughout street cricket across India. It seamlessly captures the relationship between the raw street-style of cricket played by youth all over India and the bold, best-of-class cricket played by Team India itself. The 60 second clip takes the viewer on a visual journey by bringing to light the spirit and the passion of the game while showcasing the connection between the two styles of play.
At centre stage of "Yards" are the heroes of street cricket: the local youth who live and claim their 22 yards all over India.
Featured in the video are Indian cricket icons and Team India athletes Mahendra Singh Dhoni, Zaheer Khan, Virat Kohli, Shanthakumaran Sreesanth and Yuvraj Singh