Tips on Marketing Women's Retail Business by Erica Lurie

  • 13 years ago
Tips on Marketing Women's Retail Business by Erica Lurie - as part of the expert series by GeoBeats.

One of the aspects that is really critical when you have a new business is to market. Your business, and, its something like can be pretty challenging. I find that you can spend a lot of money on advertising and if you don't really know what you are doing, it doesn't do a lot of good. So we actually don't do a lot of full on paid advertising. We do more word-of-mouth, we do some social media, we have a blog. And really for us just to always giving an excellent experience to our customers is what does our best marketing for us.