Kareena Kapoor at the launch of Sony's new VAIO E Series

On 8th June 2010, the good looking Kareena Kapoor unveiled Sony Vaio's latest laptop series 'Vivid' at Mumbai's ITC Grand Central. Sony India announced the launch of the fun & vibrant, easy-to-use VAIO E Series laptops. An ideal personal computer for everyday use, the new E Series provides a variety of screen size & configurations. Sony's new VAIO E Series laptop comes with vibrant & glossy colours and also matte colour variations to add zing in your lifestyle. To mark the launch of the new E Series, Sony will also launch a brand campaign called 'GO VIVID' with Brand Ambassador, Kareena Kapoor. Her exuberance & vivacious personality brings in a direct connect to the vibrancy of VAIO E Series colours. Like Kareena, who strikes a chord in the minds of the masses, Sony VAIO E Series leaves a vivid memory of an experience that's truly refreshing and vibrant, and hence the message, 'GO VIVID'!