Japan’s Auto Industry Strives to Keep Brand Image
- 14 years ago
With a series of vehicle recalls affecting Toyota’s reputation, the head of Japan's auto-making lobby says that Japanese automakers are committed to producing safe vehicles.
[Satoshi Aoki, Chairman, Japan Automobile Manufacturers Assoc.]:
"We consider ensuring the safety of Japanese cars our top priority. We are committed to doing whatever we can to that end in developing and manufacturing vehicles.”
He also says that Japanese carmakers are paying attention to quality.
[Satoshi Aoki, Chairman, Japan Automobile Manufacturers Assoc.]:
"A typical car nowadays consists of 20,000 to 30,000 auto parts and has a complicated structure. Each Japanese company is striving to improve the quality of their vehicles by paying close attention to every detail."
Toyota is under fire with a series of recent global recalls, including those involving its Prius hybrid vehicle.
On Wednesday, U.S. regulators launched a preliminary investigation into reported steering problems on 2009 and 2010 Toyota Corolla sedans.
[Satoshi Aoki, Chairman, Japan Automobile Manufacturers Assoc.]:
"We consider ensuring the safety of Japanese cars our top priority. We are committed to doing whatever we can to that end in developing and manufacturing vehicles.”
He also says that Japanese carmakers are paying attention to quality.
[Satoshi Aoki, Chairman, Japan Automobile Manufacturers Assoc.]:
"A typical car nowadays consists of 20,000 to 30,000 auto parts and has a complicated structure. Each Japanese company is striving to improve the quality of their vehicles by paying close attention to every detail."
Toyota is under fire with a series of recent global recalls, including those involving its Prius hybrid vehicle.
On Wednesday, U.S. regulators launched a preliminary investigation into reported steering problems on 2009 and 2010 Toyota Corolla sedans.