Model and skincare entrepreneur, Pritika Swarup is the ultimate multi-hyphenate woman on the go. Embodying her effortlessly cool style and traditional ayurvedic beauty treatments, Pritika teaches us how to capture that clean girl look in just five minutes!
00:01It's really wonderful to be able to uplift and empower women in different communities.
00:06With Procti, with modeling, it's just about lifting women up and showing them that they are capable of anything.
00:14Hey, it's Pritika. I just flew in from LA and I have a busy day full of a lot of meetings.
00:19I can't wait to take you through and show you my Marie Claire 5-Minute Face.
00:24Everyone in my family is a doctor. My mom's actually a yoga instructor, but she studied Ayurveda her entire life.
00:29That's where I get a lot of my little tips and tricks and my obsession with skincare really started with her.
00:35When I was scouted as a model when I was 17, everyone felt like it was such a sharp turn left because I definitely thought I was going to go into medicine just as everyone else has.
00:46I moved to New York to pursue my career in the industry.
00:49I'm always on the go. I literally have a few minutes between meetings, getting ready in the morning, so I'm going to show you how I get it done.
00:57So every night I always make sure I do a pampering moisture treatment.
01:01I hydrate. I think skincare always starts from right before bed, you know, letting everything soak in so that you're ready to go and prep for makeup.
01:09I use Procti Beauty's Maha Mask Pampering Moisture Treatment.
01:13It is combined with three formulas that I grew up with and it just takes the most effective Ayurvedic ingredients and remedies and combines them into this really luxurious buttery texture.
01:23So I always use this in the night and then I do my hydration cream, serum and just want to let everything soak in so that when I'm ready, my skin is prepped and I can just do a really quick makeup routine.
01:35I start with Luminous Silk from Giorgio Armani.
01:38It is just this really light formula and I just love it because it really shows your skin through.
01:44And I'll just take one pump and apply it on the sponge and then I will put it all over.
01:50I'm the founder and CEO of Procti Beauty and I'm also a global ambassador for Operation Smile and I'm also an international model.
01:59So I definitely travel a lot and that really has gotten me to the point where I have to get ready in cars, in the morning, five minutes.
02:10So that's why I really perfected my makeup routine.
02:14Okay, so next I'm going to use NARS.
02:18It is the Radiant Creamy Medium 2 Ginger and it's a really lightweight formula as well.
02:23It doesn't crease and it's so perfect for when I have those really late night calls with our retailer partner in India.
02:29It's been about a lot of these 2am calls and that is why concealer is my best friend.
02:34So eyebrows is something that I never forget.
02:51I do my brow. It's Dior Pump and Brow. It's tinted brow gel.
02:56It's dark brown and then the Dior Show Brow Styler.
02:59I'll usually put the gel on first. That really does a lot of the work already.
03:03And I always remember to brush out the brows too because you want them to be fluffy and natural and just kind of enhance the shape of your own brow.
03:22And then I'll go in with the pencil.
03:26And to finish it off, I'll use the Anastasia Clear Brow Gel because it just kind of holds everything in place.
03:39And now I'm going to go in with this Air Blust Flawless Finish. It's Charlotte Tilbury and it's number 2.
03:53So I'll usually do it under my eyes and on my T-zone and it's just this really great setting powder as well.
03:59Today our first meeting is going to be with Robin from Operation Smile.
04:03I just got back from Lima, Peru and I was on my third mission trip.
04:08It was such a beautiful experience and it felt so good to be back on the ground.
04:12I started working with Operation Smile when I was in 8th grade.
04:15A lot of people don't understand how difficult it is for these people to eat and breathe and speak normally.
04:20It's all about raising awareness for cleft conditions and then also eradicating the stigma associated with cleft conditions.
04:27So next I'm going to go in with a little bit of bronzer. This one is Tom Ford and clearly it has been used.
04:34I usually don't do the highlighter. I'll just do a little bit of bronzer right under my cheekbones and just kind of buff it out.
04:41The other meeting I have today is a product development meeting because we are working on the next three products that we're going to be putting out.
04:52Procti has a three month cadence. So basically we wanted to give each product enough room, you know.
05:00So for example, each product has a beautiful story and we wanted to be able to have time to really roll out each product in the market and give it that time that it needs.
05:10I'm so excited about the next few products that we're putting out on the market and you're going to be excited too.
05:16Then I finish off face with a little bit of Chanel blush. I just tap my brush in a little bit and then give a little smile.
05:24And just for that top part, just gives like this really healthy glow.
05:30Next, I'm going to go in with Buxom's mascara. It is blackest black and this brush is literally the best thing ever.
05:41And it just like plumps your lashes and Buxom's actually, I think it translates to plump. So you just plumped all over.
05:48Plump it up. Is this plump enough, ladies?
05:58Now we're going to go into lips. So these are my three products.
06:02We've got Charlotte Tilbury, Pillow Talk 2. It's just like my perfect nude.
06:06And then Flesh for just the lip color. And then Fenty, my favorite lip gloss.
06:13Rihanna is such a role model to me and literally created the movement for diversity in our industry.
06:18So really, really love all of her products.
06:21I basically go around my lip. I don't really overdraw too much. I think that you just want to keep like the natural shape of your lip.
06:37I've learned a lot of my beauty tips and tricks from modeling. I've been in the industry for almost eight years now.
06:44I was actually scattered at Disney World. So it's not like modeling was something that I ever thought was in the cards for me.
06:52But next thing I knew, I moved to New York to pursue my career in the industry and really had such amazing opportunities to work with different companies and really understand like the beauty industry and where I was meant to be.
07:06And to set everything, I use Hydra Beauty Face Mist from Chanel.
07:13Oh, that was a lot of mist.
07:16I just finished my meetings and my Zoom meetings.
07:35And now I'm off to a working dinner with my product development team.
07:39So I'm going to do a little touch up of my lip.
07:42I'm going to do a little brown nude just for my evening wear.
