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¿Son realmente ecológicas tus vacaciones en la playa?

El turismo costero ofrece algo para todos, desde cruceros hasta deportes acuáticos. Pero con el aumento de las ecoetiquetas y los reclamos verdes, ¿cómo pueden los viajeros distinguir qué es verde y qué es lavado verde?

En colaboración con the European Commission

MÁS INFORMACIÓN : http://es.euronews.com/2025/08/01/son-realmente-ecologicas-tus-vacaciones-en-la-playa

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00:00La luz, la comida, la comida y el descanso.
00:03Estas son algunas de las razones millones van a la costa europea cada mes.
00:07No wonder el turismo es la mayor parte de la economía de la EU,
00:11empleando más personas que la minería, la energía y la envidia.
00:15La mediterránea solo atrae un tercer de los turistas globales.
00:19Pero ¿cuál es un soledad maravilloso?
00:22¿Cuál es un soledad maravilloso?
00:26According to the EU's latest assessment,
00:29more than 85% of Europe's bathing waters were rated excellent,
00:33with Cyprus, Bulgaria and Greece topping the charts.
00:37However, from the skies to the sea floor,
00:40travelers are having a negative impact on the places they visit.
00:44Tourism makes up almost 9% of global emissions,
00:47and its carbon footprint is growing twice as fast
00:50as that of the global economy.
00:53On average, each traveler consumes between 450 and 800 liters of water per day,
00:59putting pressure on local resources and ecosystems.
01:03More visitors, more emissions, and more plastic that ends up in the sea.
01:07At the same time, climate change is already reshaping coastlines
01:11and threatening tourism infrastructure.
01:14So in response, businesses are getting greener, or at least claiming to.
01:19In fact, more than half of the green claims in the EU are vague or misleading.
01:24So, how can travelers tell what is truly green and what is simply greenwashing?
01:30Among the hundreds of eco-labels and sustainability certifications,
01:35look for one that is checked by independent public bodies,
01:38with clear and transparent criteria.
01:40But what truly makes a difference is avoiding air travel.
01:47If you want to minimize your carbon footprint as a tourist,
01:51the best way to do it is to avoid flight to your destination.
01:58There is plenty of alternative ways that are promoting also a new way of tourism,
02:05with maybe longer journey to go to your destination,
02:08but also enjoying the slow travel patterns,
02:12maybe by discovering other cities on your journey.
02:16And touristy missions don't stop here.
02:19Once out at sea, boat anchors are damaging fragile seabeds
02:23and underwater noise can disorient marine life.
02:26That's why it's just as important to know what not to do when exploring the ocean.
02:32If the company is encouraging to touch an animal,
02:36I will already, you know, think, okay, this is not a good,
02:39because actually who can touch it, maybe, you know,
02:42as a marine biologist with gloves,
02:44there is a need, of course, to take to rescue a turtle, you do it.
02:48But not for, I am going to, it's a pet.
02:51That's not the way.
02:53You can really share diseases.
02:56Protecting corals means not touching them,
02:59using reef-safe sunscreen and choosing certified guides
03:02who understand how to take care of marine life.
03:05Sometimes I did snorkeling tours with tourists,
03:08and one time one tourist took a piece of coral up to the water,
03:12like, I was the coral researcher at the moment at this resort,
03:15and I was like, ah, well, what happened here?
03:18And then I explained, of course you have to explain,
03:20because that person did not know.
03:21So I explained, I said, okay, the coral is an animal,
03:24it's not a thing that you can take as a souvenir home,
03:27and then you should leave it there, because then it will grow,
03:30and then people don't know, because of the lack of awareness.
03:33But if you have someone trained, then can teach people
03:37and can be more conscious.
03:39Coastal tourism thrives on crystal clear waters,
03:42yet the blue economy is still learning how to protect them,
03:45because after all, in the ocean, we're all just guests.
03:48We're all just guests.