La IA, en el punto de mira del III Foro Global de Medios de Shusha
El III Foro Global de Medios de Shusha, con 52 países representados, se exploró el impacto de la IA en el periodismo y se destacó la necesidad de ética, alfabetización mediática y cooperación global.
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00:00Now is the time for us all to come together, the widespread adoption of social media platforms, digital platforms and AI is going to cause us great consequences unless we increase AI literacy.
00:15If we don't get this right now, we are going to really feel the impacts of this for many decades to come.
00:21The third Shushu Global Media Forum, strengthening information and media resilience in the age of AI, opened with a clear warning.
00:32A digital transformation is underway and our response must be informed, ethical and urgent.
00:37AI is both a threat and an opportunity. It's a threat if it's not used properly, if it's used in a way that diminishes the public's trust in the media.
00:46And it's an opportunity if it's used to enhance the newsroom, if it's used to streamline some processes.
00:53Held on the 150th anniversary of Azerbaijan's first newspaper, the forum gathered over 140 guests from 52 countries, including 30 plus news agencies and seven international organizations, to address the rapid evolution of media in the digital age.
01:08Shushu Shusha Media Forum already became a traditional, so I hope that this tradition will continue and by the time passes we had more guests, more geographical coverage.
01:22And this once again shows that there is a big need for open discussions in the friendly atmosphere on the most important topics, not only the agenda of media communities, but issues of global agenda.
01:40Discussions at the forum explored how nations can build media literacy and safeguard accuracy while navigating disruption.
01:47Get on board or you will be left behind, because fundamentally the people that will thrive are the people that adapt, the people that take these new technologies, new skills on board.
01:57For countries like Azerbaijan, the digital media revolution is also a moment of global connection, strengthening links between local voices and global narratives and how to work with AI.
02:08We are very proud that a lot of international journalists and media professionals are coming to Azerbaijan, exchanging ideas, recommendations and their experiences, including their mistakes as well.
02:19AI is a reality of the new world. We cannot fight against AI. It's a technological development.
02:24Fighting AI, it means that we are fighting against innovation, against technology, but we should adapt ourselves.
02:29How we can work together with AI, how we can effectively employ it for the benefit of mankind, including the professional journalism and media.
02:38As the digital age redraws the map of influence, new regions are stepping forward to lead the conversation.
02:44In a world of fragmented narratives, I believe we need more spaces like this.
02:50The Caucasus and also Central Asia are no longer peripheral, let's say, regions of the global narratives and they are in the heart, I'll say, of this connectivity.
03:05I mean, they are emerging like a hub for connectivity, for energy and even for geopolitics.
03:13When truth becomes uncertain, every pillar of society feels a strain.
03:17If we don't get this right, the public, the citizens won't know what's right or wrong.
03:24So it means that governments will struggle to communicate their messages.
03:28Companies will struggle to promote their products, you know, and journalism will be under threat.
03:36Those who gathered here will return to newsrooms, classrooms and boardrooms across the world with a clearer sense of what's at stake.
03:43I wish I could see people making better decisions for themselves based on accurate and trustworthy information.
03:55If the goal is better decisions built on truth, the challenge begins with how we educate the next generation and the habits they're already forming.
04:02Well, we're finding, and I'm finding this with my own students and work with young people, is that it's becoming the go-to.
04:10So thinking about tasks and learning how to do the task and then maybe using AI to collaborate on that task, it's not happening.
04:16So over time, students and younger people are just going to that platform.
04:21For things as simple as introducing themselves, you know, in a class activity, then they can't sort of think and bring the words together.
04:28So it's impacting professional writing and creativity, critical thought, all these sort of aspects where we need our young people to be the subject matter experts before they go to AI and use it for that task.
04:40The third Shooter Media Forum didn't just discuss the future of journalism, it helped shape it.
04:46And for those watching closely, one message was clear.
04:50Adapt fast, work together and build resilience for a digital age that won't wait.
04:55Adapt fast, work together and build resilience for a digital age that won't wait.
05:17ABC News7810 team.
05:19CHAIRMAN LAWRENCEERE OCRITZ CREATE dernière,
05:21They build SpaceX8220 team.
05:225-16 people have been花 Rabbi like Roshael Exposdle for a digital age ao 20-16.
