Meta halts political advertising in the EU due to ‘unworkable’ rules
The EU’s transparency rules for political advertising, aimed at restricting foreign interference, will apply as of 10 October.
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00:00Meta has said it will stop all advertisements about politics, elections and social issues on its platforms in the EU as of October, due to incoming legislation and political advertising.
00:12The US social media company, which owns Instagram, Facebook, Threads and WhatsApp on Friday, said the EU's transparency and targeting of political advertising regulation, also known as TTPA,
00:26quote, introduces significant operational challenges and legal uncertainties.
00:33The EU's TTPA aimed at countering information manipulation and foreign interference in elections entered into force in April last year.
00:42But most of the provisions that Meta calls on workable requirements will apply fully from 10 October this year.
00:49The regulation comes amid several EU elections that have been targeted by disinformation.
00:55In December, Romania became the first EU country to cancel an election over foreign interference.
