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  • 6 days ago
What makes a UK city friendly?

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00:00A new nationwide survey is painting a more positive picture of life in the UK, revealing
00:05that many Britons feel connected to their neighbours and local communities than commonly
00:10assumed.
00:11The findings come from a new study by Aviva, based on responses from more than 6,000 UK
00:18adults.
00:19It shows that nearly three-quarters of people believe their communities are friendly.
00:24A similar number, 73%, say they trust their neighbours.
00:29York tops the list as the UK city with the friendliest community.
00:33Meanwhile, people in Exeter report the highest levels of trust in their neighbours.
00:39And despite its reputation for being fast-paced and impersonal, London shows a different side,
00:45with 85% of Londoners saying that being part of the local community is important, compared
00:51to a national average of 74%.
00:54The research also highlights how communities are linked to overall happiness.
01:00Among those who say they feel part of their local community, 83% report being satisfied
01:05with their quality of life.
01:08That figure drops sharply to just 45% among those who don't feel connected.
01:13Nationwide, while most people value community life, there's a small gap in satisfaction.
01:1974% believe it's important to belong, but only 69% are actually happy with their current community
01:26life.
01:27The gap is smallest in the South East and Wales.
01:30When asked what defines a community, respondents overwhelmingly chose the people who live near
01:37me.
01:38And while digital connections may be growing, proximity and human relationships still define
01:43community for most.
01:45Nature also plays a key role.
01:4790% of respondents say access to green spaces is important, and 79% are happy with the quality
01:53of parks and green areas near them.
01:56Plymouth, Brighton and Hove, Edinburgh and Bath were among the cities with the highest satisfaction
02:02in this area.
02:03But not everything is quite as rosy.
02:06Many respondents say their communities lack basic amenities.
02:09One in three say they don't have a local pub.
02:12Nearly half lack access to gyms or sports centres, and 56% say there's no community centre in their
02:18area.
02:19Claudine Blamey, Chief Sustainability Officer at Aviva, said that like all countries, the UK
02:25life faces challenges, but we also have great opportunities and strengths.

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