Costco's $1.50 Hot Dog: A Soda Story

Money Explainers

For decades, Costco's $1.50 hot dog and soda combo has stood as a symbol of unwavering value, a legendary offering that defied inflation since 1985. It’s more than just a meal; it’s a beloved perk, deeply intertwined with the Costco brand. The Iconic $1.50 Combo Gets a Coca-Cola Comeback!  #CostcoHotDog #CocaColaIsBack #WarehouseDeals#CostcoSodaSwitch

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00:00costco's 1.50 hot dog a soda story for decades costco's 1.50 hot dog and soda combo has stood

00:11as a symbol of unwavering value a legendary offering that defied inflation since 1985

00:18it's more than just a meal it's a beloved perk deeply intertwined with the costco brand

00:24but the journey of that soda has been as dynamic as the retail landscape itself

00:28back in 2013 a significant shift occurred to preserve that iconic 1.50 price point for the

00:36hot dog combo costco made a strategic move switching from coca-cola to pepsi fountain

00:43drinks in its food courts earlier this year costco president and ceo ron vatris confirmed a highly

00:50anticipated change a return to coca-cola products in their food courts the switch began across all

00:57warehouses at the beginning of july with the coca-cola company confirming that all costco food

01:03courts are expected to offer coca-cola products by the fall social media quickly lit up with

01:09enthusiastic costco members sharing photos of new coca-cola machines and locations from new jersey to

01:16canada celebrating the comeback of their preferred soda brand speaking at an investor meeting on january

01:2223rd vatris stated yes that is accurate this summer we will be converting our food court fountain

01:29business back over to coca-cola this decision underscored the company's fierce commitment to

01:35its members even if it meant changing a major beverage supplier fast forward to 2024 and the tables have

01:43turned once again the rollout has been swift and widespread interestingly unlike the 2013 switch to pepsi

01:51which was explicitly tied to maintaining the hot dog price costco has not publicly provided a specific

01:58reason for this latest return to coca-cola this has left members to speculate and simply enjoy the familiar

02:06taste regardless of the exact rationale the return of coca-cola marks another chapter in the storied

02:13history of costco's legendary one dollar and fifty cents hot dog combo proving that even a timeless

02:20classic can evolve while staying true to its core value money explainers

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