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What’s Elon Musk’s secret to becoming one of the richest men on earth? According to his ex-wife Justine Musk, it all comes down to a single word: no. In this short clip, we break down how saying no helped Elon protect his energy, survive near-bankruptcy, and build Tesla and SpaceX into billion-dollar empires. This mindset shift could change how you build your business, focus your energy, and say yes to what matters most.

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00:00Ever wonder which single word drives Elon Musk from near bankruptcy to the top of the rich list?
00:06According to his ex-wife, Justine Musk, the word is no.
00:09In a TEDx talk, she recalled watching him work far harder than the average bear
00:14while guarding his time, attention, and energy like treasure.
00:18Every invitation, distraction, or half-baked idea met a firm no,
00:22because behind each refusal lived a deeper yes to his own goals.
00:26That focus kept Tesla and SpaceX alive when cash was almost gone,
00:31and it still fuels the billionaire who grew up competing in South Africa.
00:34Justine admits the same competitive fire strained their marriage, yet she has no regrets.
00:40Her takeaway for aspiring founders, say no early and often,
00:44protect your resources and channel them where they matter most.
00:47The ability to reject the good so you can chase the great may be Elon Musk's real rocket fuel.

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