Sadie Kurzban | My Five Minute Face | Marie Claire - video Dailymotion

Marie Claire

Get ready with dance fitness instructor Sadie Kurzban! Sadie is the founder of 305 Fitness in NYC and a champion for women’s confidence. Her beauty and business motto is “It’s not about covering up or hiding, but unapologetically showing up and embracing your unique beauty.” Her simple 5-minute look will empower you to take on the world.

Transcript

00:00I believe that women growing up today, we want to feel powerful, we want to feel confident.

00:05It's not about hiding, it's not about covering up, it's not about following the rules, it's

00:09about feeling good.

00:11What's up everybody?

00:12My name is Sadie Kurzban.

00:13I am the founder of 305 Fitness.

00:16Now I have a busy day full of classes today, but I want to show you my five minute phase.

00:21So come on in, let's go.

00:23Who is Sadie?

00:25I grew up in Miami.

00:26That's the 305 area code and I always struggled with body image issues and liking myself basically.

00:32I thought that the path to success in life was going to be about how my body was accepted

00:37in the world.

00:38And as I came of age and started to hit my 20s, I started to see what a huge suck of energy

00:44that is, how disempowering it felt to be focusing on all of that.

00:48And so I thought that fitness was this incredible opportunity to create a brand that's all about

00:53self-love and self-expression.

00:54So that's where 305 was born.

00:56All right.

00:58Woo!

00:59I have got a lot of teaching to do today.

01:02So I don't want to be too stinky.

01:05Let's put up this gorgeous curly hair, get it out of my face.

01:09And I'm going to show you my five minute face routine.

01:12So I'm starting off with this cleanser, matcha hemp hydrating cleanser.

01:17Love the feeling of this thing.

01:18I started this business right in college.

01:23Crazy.

01:23I was so gutsy as a 21 year old, moved to New York City.

01:27The whole idea is about self-love.

01:30So I'm going to take that same idea with me everywhere, including my beauty routine.

01:37And I'm not using beauty to cover up or trying to look good for anybody else.

01:42I'm using it in a practical way.

01:43I'm using it in a way that's going to support me best.

01:46And you're going to see how light and fresh I keep it because I'm on the go all the time.

01:50And I'm not trying to hide or cover up any flaws or anything like that.

01:54I mean, I'm me, you're you.

01:55We all have our unique beauty.

01:57You know what I mean?

01:57So I've got some delicious hormonal acne on my neck and chest and shoulders.

02:03That's been a real joy of turning 30.

02:06So I'm going to take this SkinCeuticals, the blemish and age defense.

02:12This stuff is good.

02:13It is really good.

02:14And I just need to apply a tiny bit and it will just help with some of these pimples on

02:21my neck, on my chest, on my chin.

02:23Got it out of the way.

02:25I like the beauty that I was gifted with.

02:28And I really do believe that we all have that unique beauty to offer the world.

02:33This is my La Roche-Posay double repair face moisturizer.

02:37It's got some good SPF.

02:38I love the feeling as well of just like massaging everywhere, you know?

02:43So I like to go in and out and again, feel good.

02:47Attraction is so much about how you feel, how confident you are,

02:52how you walk, you know, how you approach the world.

02:55The same way that I'm approaching my beauty care routine, which is, you know, here I am,

03:00my unique beauty, unapologetically me.

03:03That's also my business model.

03:05All right.

03:05Because I believe that women growing up today, we want to feel powerful.

03:10We want to feel confident.

03:11It's not about hiding.

03:12It's not about covering up.

03:13It's not about following the rules.

03:15It's about feeling good.

03:16So my next step is going to be to apply this Ilia Skin Tint Serum.

03:23It's basically a foundation, but it's super light.

03:26We keep it light because I'm sweating all the time.

03:28And I'm going to just dab this.

03:30Love that it's liquid.

03:32It's not blocking my pores.

03:34And apply it to my face.

03:36I'll tell you a little bit more about 305.

03:38I started it in college.

03:39The vision was about more self-love.

03:43And I wanted there to be a workout that was all about self-expression and freedom and self-love

03:49and just go for it, right?

03:50Goofiness.

03:51Now I'm moving on to my NARS concealer.

03:53This is really just to blend a little bit of that foundation together around my eyes.

03:58I think one of the superpowers of being a woman is all of the awareness that we get to experience,

04:02right?

04:03Because we are experiencing the world through a very different lens as a woman.

04:07And so we have both this power to be able to buy into some of the things that have been

04:13sold to us, like wellness and beauty and these other things we've been told that we're supposed

04:18to do.

04:19And we also have the power to say, I opt out.

04:22I don't want to do that.

04:23So what I like to think about with my own beauty, with my own wellness is how is it empowering

04:28me?

04:28How do I feel about these choices?

04:30Sometimes I'm going to opt in to what I've been told, you know, like wearing makeup or wearing

04:35heels or wearing dresses.

04:36These are all things that I love to do.

04:38And sometimes I totally feel like I have the choice to be able to not do that and just

04:43do me.

04:43So I think that beauty at the core is really about self-expression.

04:48It's about the opportunity to turn it on and turn it off when you feel like it.

04:53We have studio locations here in New York City.

04:56We have an online business.

04:58So that means that we have incredible people all over the world, Cincinnati, Brazil, tuning

05:04into these virtual classes.

05:06And then another part of our business model is we teach other people to take the license

05:12of the brand and to go spread it.

05:14And it is so cool because we're basically empowering entrepreneurship.

05:17We're teaching other people to take the name that's 305, the choreography, the business in

05:22a box and get out there and make it happen.

05:24And that's what it's all about for me.

05:26Here's this Ilia lash mascara.

05:28I love that it's small and portable.

05:30Growing up in Miami is like a really hard place to grow up if you're a young girl.

05:36There are a lot of expectations of what you're supposed to look like.

05:39And so by third grade, I am documenting my calories in secret, getting into exercise

05:46for all the wrong reasons.

05:47I mean, you think about that third grade.

05:49What is that?

05:49Nine years old?

05:50Kind of crazy, right?

05:51And then this is my next thing, Laneige lip sleeping mask.

05:54Very hydrating.

05:55Love it.

05:55So I'm going to spend middle school, high school, college purging, binging, dieting,

06:02constantly exercising, just not liking myself and spending all of this time and energy trying

06:07to cover it up, trying to mold it, trying to make it look like somebody else's.

06:11And that's what 305 is about.

06:12It's about reclaiming that power for myself instead of feeling like this little girl that's,

06:17oh, the world's so scary.

06:19How can I control my looks?

06:20No, I am a grown woman.

06:22I'm proud of who I am and I want to teach other people how to do the same.

06:25So that informs my beauty routine, not just my business model.

06:29You can see we kept it very light.

06:30My last step, Aveda Botanicals Kinetics Toning Mist.

06:34Just kind of sets it, makes me feel light, vibrant.

06:39And that's my five-minute face routine.

06:41After this, I'm going to go in and teach some classes.

06:44So if you want to follow me into the studio, let's go.

06:46Let's do it.

06:58I just taught that first class.

07:00What do you think?

07:00I feel like my five-minute face held up pretty well.

07:03Now I'm on to that second class.

07:05It was so much fun spending the day with you.

07:06See you later.

Sadie Kurzban | My Five Minute Face | Marie Claire

Category

Transcript

Recommended