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What banks are saying about the U.S. consumer right now
The Street
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7/18/2025
Stephen Biggar, Product Strategy, Director Of Financial Services Research, Argus Research, breaks down how banks rate the consumer and what it means for the economy.
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00:00
On a scale of 1 to 10, if you had to rate the U.S. consumer based on what the banks were saying,
00:07
1 being worse, 10 being best, what rating would you give them?
00:10
Well, we're probably on an 8 at this point.
00:13
I would say certainly the banks have already added to reserves ahead.
00:19
If you think back a quarter or two, they were looking for a slowdown in the economy.
00:25
They were looking for higher unemployment above this kind of 4% level, 5 to 5.5.
00:32
I think that's where banks start to get a bit worried that they have enough in reserves.
00:39
And we've had some pockets of weakness in credit card and auto loans, particularly at the lower end consumer.
00:47
There's definitely a bifurcation there at income levels when it comes to credit quality and growth.
00:54
So I'd say it was pretty solid in terms of how consumers have been reacting.
01:03
One thing I didn't mention as well is that the deposit costs, there was a lot of pricing pressure when rates hit their peak
01:10
and until the Fed started to reduce.
01:12
So that was a problem going back about a year.
01:16
So even the costs on deposit, that deposit pricing pressure was not there this quarter.
01:21
So banks are okay in this higher for longer interest rate environment.
01:28
And that's because they're big holders of fixed income securities.
01:35
And those move up in value or stay higher in value as rates are where they are.
01:41
And they're able to reprice those as their lower yielding securities are maturing.
01:48
They're able to put those into higher yielding securities.
01:52
So that's actually been a benefit.
01:54
I think if you talk to the average bank, they'd say, well, a little bit lower rates would be good
01:57
because that would help stimulate loan growth, which has, again, this kind of low single digit level.
02:03
They'd like that to be a little bit higher, but higher for longer is not universally bad for banks by any means.
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