NFL Strategy: Letting the Market Set Player Salaries

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00:00It's also non-confrontational in a way as well.

00:03He's almost like, you know what, like you said,

00:05I don't really care about winning a Super Bowl,

00:07so I'm not worried about, oh, I could squeeze 5% more out of my salary cap here,

00:11or I could do this and be smart about things.

00:14I think his deal is, well, let them set the market,

00:16and then I'll pay it after, right?

00:19He lets the rest of the league always set the market on his own players,

00:22George, almost all the time.

00:24You know what I mean?

00:25Instead of just cutting a deal and offering a deal,

00:27he always waits and sees what all these other star players get,

00:30and it gives his own players like a big, big leverage against them.

00:34It's insane.