00:00So why do we even work? We work to eat and to live.
00:07Seriously, is that all? Am I just working for money?
00:11I want to have fun. I want to spend my days with people I love and I care about.
00:15I want to feel useful. But is it even possible within companies?
00:19Money itself is not a purpose.
00:21It is the increasing expectation employees have.
00:25They want more out of their work life than simply a paycheck.
00:32When you connect with a company that you feel passionate about and that you're doing the right thing, it doesn't feel like work.
00:39What matters is quality relationships that are authentic and not the sort of entrepreneurial bullshit fake.
00:47Great work environment today for a lot of jobs is flexibility.
00:52Dozens of employees move from, let's say, Paris to the countryside.
00:57It just brings together everything that I like to do in my personal time.
01:01The values of craftsmanship can be compatible with being somebody's employee.
01:07Everyone, I think, has creativity in them. Some people don't maybe admit it.
01:14When companies were created initially, it was for a mission.
01:19But it also isn't incompatible at all with growing a strong, vibrant, profitable company.
01:26I think that yes, it will pass at a moment given the answer to this question
01:30in which the company is deeply useful in the world of today and in the world of tomorrow.
01:33And if we are not able to answer that question,
01:35we will probably die as an entrepreneur.
01:38And if we are not able to answer that question, we will be able to answer that question in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of today and in the world of
