Sega unveils its first flagship merchandise store in Tokyo's popular Shibuya district.
"We've been struggling... for a while, but now we are coming back," Sega's Chief Operating Officer Shuji Utsumi tells AFP, adding that the company aims to "expand business globally rather than focusing on the Japanese market."
As record tourism to Japan helps boost global appetite for the country's pop culture, Sega sees a chance to reinvent itself — including through nostalgic game remakes and movie adaptations like the hit "Sonic" series.
AFP VIDEO
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00:12We are also, in the place where we are moving the street.
00:14This has been a really very tricky day.
00:16You think that we are going to have now.
00:18This is the outside there.
00:19The outside.
00:20The outside, the outside.
00:21This is to the outside.
00:22I have to come back.
00:23We are going to take the outside of the street.
00:25This is our first store, and then this is in the center of Shibuya.
00:43This area is called Cyberspace, and there are lots of, you know, IP companies around us.
00:51So for us, this is an amazing stage, and this is an opportunity to show, you know, lots of, you know, attractiveness of lots of our IPs and unique products at the same time, too.
01:05Well, as a matter of fact, I mean, we've been struggling the business for a while, but now we are coming back,
01:12and now we are in the stage that we can really show this kind of products in the center of Shibuya.
01:20Actually, we are making many different kind of, you know, approaches for the mobile area.
01:27We are working on a music dance game, you know, like called Project Sekai.
01:33At the same time, you know, of course, the movie is working very well.
01:37And also, for example, Yakuza game, I mean, like a dragon.
01:42I mean, we rather try to expand the business globally rather than focusing on the Japanese market.
01:49Console, compared to the past, the console is less, but console is still a big part of our business.
01:56So we need to take care of the users in console, PC, mobile at the same time.
02:03And then we'll see you at the belagine.
02:04The price a So from the top of the market, can youänn Beachley as a company
02:06or faster and faster.
02:07The price a So from the top of the market is still a little bit.
02:08It's still not not a huge ability.
02:09It's actually the long Rachel and the Motikata team talking over in the top of the market.
02:11Ctrl-Long today.
02:12If you haven't stopped really from the internet, I'll ever spend thetraining efficiency.
02:13Thank you so much while I'm having an Oatmo.
02:14I'll give you the opportunity so to buy it with!
02:16If you're missed, that ingresist it's amazing!
02:20What I can tell everyone about the newsee?
02:21And we'll find a new trip that you can get on and before!
