- yesterday
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CreativityTranscript
00:00Come watch me.
00:30Come watch me.
01:00Come watch me.
01:30There's a saying.
01:33Fame is a blank check.
01:36And the world will cheer you on even if you take a dump.
02:00One, two, three, four.
02:12A single photo got them 3 billion won in annual sales.
02:30This hole-in-the-wall diner hit the jackpot.
02:33All thanks to that photo I uploaded.
02:41That's right.
02:42Hi there.
02:43I'm kind of a big deal.
02:45An e-celebrity whose words are powerful enough to make things like this possible.
02:49Of this bunch, I'm the cream of the crop.
02:51A power influencer.
02:55So are we.
02:58Hold up.
02:59Who just posted, she's just an attention war?
03:06My, my.
03:07I used to be like you once.
03:09I was oblivious to this world.
03:10In a recent survey, elementary school students picked a YouTube creator as the person they looked up to the most.
03:16This speaks to the importance of getting one's name and image out there in modern society.
03:20These top YouTubers are said to make over 2 billion won in annual revenue.
03:24And I'm here to tell you more about that.
03:27A world in which one's rise to fame can make anyone money.
03:30Really?
03:31How?
03:31I was curious, of course.
03:33But I pretended not to see.
03:35Not to care.
03:36I didn't pay any attention to it.
03:38Why spend time watching others live the good life for my own life as a dumpster fire?
03:42I just get jealous.
03:43But let me ask you, and be honest.
03:45Have you ever had this thought before?
03:47Sure, they're annoying.
03:49But I'm curious.
03:54What exactly do these people do for a living?
03:58What kind of job allows them to go on vacation four times a year and buy all these luxury items?
04:04Who are their parents?
04:06What do their husbands do?
04:07And just how much money do they have?
04:09That allows them to drink, eat, and party every day, enjoying their lives the fullest.
04:13And one day, I woke up to find out that I had somehow joined their ranks.
04:17This means that 1.3 million people are watching me eat and spend money every day.
04:22The reward for holding up a product is 5 million won a pop.
04:26My products sell out in 10 minutes.
04:27You blink and I just made 10 million on ads.
04:29At my personal brand, you do the math.
04:36I don't even know how much money I make a day.
04:39This is what it's like for the top 1% of influencers.
04:44What do you say now?
04:46Because earlier you called me an attention whore.
04:49You think this is enough to grab your attention?
04:53All right.
04:55I told you, my life used to be a dumpster fire.
05:22You're dying to know how I turn it around, aren't you?
05:26But there's a secret to that.
05:30Sort of a cheat code.
05:33In this place.
05:36This world of fame and celebrity, we'd all like a taste of a good life.
05:43How did I become a celebrity?
05:49What's the reality of this world?
05:51And how can you gain entry?
05:55Isn't that something everyone would like to know?
05:58Remember that cheat code I mentioned?
06:02All right.
06:03I'll tell you.
06:04I've been itching to tell someone for a while.
06:06But keep one thing in mind.
06:09That you must question everything.
06:12And believe what you want to.
06:15Now then, for the first cheat code,
06:17shall we start with a hashtag?
06:19This is going to be a pretty long story.
06:22Hope you've got some popcorn.
06:35Who?
06:37Wang Rolla?
06:37This is crazy.
06:38They're trying to kill each other.
06:40Hey, look at this.
06:42Beanie Mom and Wang Rolla are dragging each other through the mud.
06:45What are you talking about?
06:47Who is Beanie Mom?
06:48Whoa.
06:49God, that's even crazier.
06:51You don't know who Beanie Mom is?
06:53This?
06:54The Beanie Shoe?
06:55Beanie Mom.
06:58Right.
06:59I admit.
07:00I didn't know who that was at the beginning.
07:01Has she lost her mind?
07:08So you want to go there?
07:11Come on, let's meet up and talk, okay?
07:13We had a good thing going.
07:14Let's not do this.
07:15That ungrateful bitch.
07:22How dare she?
07:24From a star Cyworld user back in the day,
07:27to a blogger,
07:28then to a star on social media,
07:29from shoes that she supposedly designed herself,
07:32then clothes, bags,
07:33selling out every product she uploaded,
07:35Beanie Mom,
07:35was one of the top e-slubs out there.
07:37That was the day.
07:41The day the curtains rose
07:42on this awfully scandalous
07:44and brutally glamorous affair.
07:55Everyone knows Jin Che is a total airhead.
07:58Everyone accepts her, that is.
07:59When I call her a sweetheart sarcastically,
08:01she takes it as a compliment.
08:03That idiot.
08:04LOL.
08:07God damn it, space fucking bitches.
08:14Oh, Chehi.
08:15It's not here.
08:16We changed the location.
08:17Hurry, everyone's already there.
08:37Can everyone please turn off their notifications?
08:47First, we need to discuss how to deal with the situation.
08:50The thing is,
08:51my followers are blowing up my feed,
08:52asking about what's going on.
08:54Same here.
08:55I've got to take care of my followers first.
08:57Doesn't that apply to all of us?
08:59Do you have more followers than me?
09:01I told you all to put them down.
09:04You bitches are really starting to piss me off.
09:07Let's do as Chehi says.
09:10Angela.
09:10You too.
09:11Chehi.
09:12That was not cool.
09:14Watch your language.
09:15You wouldn't know since you're not on social media.
09:18You have no idea what a big deal this is.
09:19I do know that you're throwing a tantrum right now.
09:22Shihan.
09:23She has a reason to be angry.
09:25Please understand, Shihan.
09:27Everyone here is an influencer.
09:28I know you came all this way, but this is important.
09:31Would you mind if we talk business?
09:33I'm sorry.
09:34Please don't mind me and go about your business.
09:39I'm sure you all have seen by now,
09:41but earlier today,
09:42Wang Ruo-La released her chats with Beanie Mom online.
09:45I guess Wang Ruo-La wanted to start something with Beanie Mom.
09:48Problem is,
09:49in most of their chats,
09:51they're talking behind our backs.
09:58She used to be a real nobody,
10:17and I helped her grow.
10:18Now that bitch copies my every move,
10:20and even my products.
10:22Well, that's how she dissed me.
10:23My full name is all over social media
10:26and the major forums right now.
10:28They also mentioned my initials.
10:30All the luxury goods I sell are knockoffs,
10:32and my husband and I just act like we're happy for social media?
10:35Apparently, I got breast surgery?
10:38That's bullshit.
10:40I mean, what does she want?
10:42Should I pop these babies out to prove they're real?
10:45Those crazy fucking bitches.
10:48I mean, why drag all of us into their cat fight?
10:51Sure, Beanie Mom's a total fucking bitch.
10:54But what's up with Wang Ruo-La?
10:55Weren't those two totally inseparable?
10:57You know, Wang Ruo-La used to be Beanie Mom's mate.
11:00Ji-hee.
11:01They had a falling out recently,
11:02and Beanie Mom was in the process of ditching Wang Ruo-La.
11:05She tried to kick her out of our group.
11:07Right?
11:07Yeah, that's right.
11:08Last time, Beanie Mom...
11:14Beanie Mom.
11:17What's everyone doing here?
11:23Weren't we going to meet?
11:25At the Chinese restaurant.
11:30Bitch.
11:30Could it be?
11:33That you were trying to have a meeting without me?
11:35Oh, so, uh...
11:40Rao broke out?
11:42A Rao?
11:44A fight broke out between two female influencers on social media,
11:47but the others are getting caught in the crossfire.
11:50That's the gist, right?
11:51Oh, is that what a Rao is?
11:53Here, most people refer to it as World War III.
11:56World War?
11:57Seriously?
11:58What, are they saving the country?
11:59No, these are strangers bickering online.
12:02She isn't just some stranger.
12:03Beanie Mom's my Insta buddy, okay?
12:05Ah, I've been wondering why you wear those ugly shoes.
12:08So they're from this Insta buddy of yours?
12:10I keep telling you, they're an it item.
12:12Look, okay?
12:14Even celebrities wear Beanie Shoe Shoes.
12:18You follow all these people?
12:20Why?
12:21You don't even know them.
12:22Yeah, they're stuff as fancy to look at.
12:25It's amusing, too.
12:27Stare at it all you want.
12:29At the end of the day, these are total strangers.
12:32Oh, come on.
12:33You don't know that.
12:34If I keep copying them, I might someday become...
12:36Enough.
12:37Why don't you copy me for a change?
12:40Number one in door-to-door sales?
12:42Hmm?
12:43You were in last place again last month.
12:45What a legend.
12:46Hey, sorry!
12:47Think about ways to improve your performance instead of whatever that is.
12:51This is no time to live vicariously.
12:53Keep this up, we'll get fired.
12:55Fine, just watch the road, witch.
12:56Even expensive cosmetics all use the same ingredients.
13:05This one's almost identical to the one in the brown bottle.
13:09Ah.
13:11Oh my, I'm not supposed to be buying so many.
13:13What do I do?
13:14To these babies, you're practically making money the more you buy.
13:17Oh, yeah.
13:17Well, it is super moist, like you said.
13:20See how my skin grows?
13:21Just apply this after you wash your faces.
13:23It won't even take that long.
13:24Two weeks.
13:24No results, you'll get your money back.
13:26That's my personal guarantee.
13:28Young lady, you've got a way with words.
13:30She's gonna bleed our wallets dry.
13:31I'm broke, too.
13:32She's great, right?
13:33I was tight with her mom.
13:35Her family used to be very wealthy.
13:37She grew up around the finest things, so she's got quite an eye for what's good.
13:40That's right.
13:41Her outfit kind of radiated that original.
13:43Oh, she's very zenora.
13:44Is it?
13:44This one?
13:45$50,000 online.
13:46Really?
13:47$7,000 thrift store.
13:48This cost you $7,000?
13:50Oh my, it looks expensive.
13:51Can you please tell me where you bought all of this so I can tell my daughter to get me some?
13:54Yeah, yeah, yeah, yeah, yeah.
13:55We love it.
13:56Ladies, I'll give you all my tips, but please just look at the cosmetics.
13:59Oh, all right.
14:00Let's stay focused, ladies.
14:01Hey, this one's great.
14:02Oh my.
14:02Hey.
14:03Give it two weeks.
14:04A miracle will happen.
14:05You will see a miracle.
14:06Hey, let me put it on.
14:07It doesn't smell like makeup at all.
14:08It's practically zenless.
14:09It really sucks you.
14:10Wow, this sense.
14:11Take your time and check it out.
14:12It really has no smell because it's all organic, right?
14:14Hey, check this out.
14:15It's all breaking out.
14:16It's already burned out.
14:17Oh my.
14:17Oh, it's so soft.
14:18I said, we'll see a miracle in two weeks.
14:20Jeez.
14:21Ten years younger.
14:22At your age, ten years, my fuck.
14:24Your skin must find you just jealous.
14:26I'm jealous.
14:27Do you even smell me too much?
14:36Do you have any skin-lightening products?
14:38What's that?
14:38A serum.
14:39These freckles just keep showing up.
14:41It's killing me.
14:41Of course I do.
14:43What's this?
14:43This has five times the vitamin C content found in conventional cosmetics.
14:47Your car has arrived.
14:52Your car has arrived.
14:58The car.
14:59Oh, no.
14:59The car.
15:00Car.
15:01I think Ms. Eunice is here.
15:02What do we do?
15:02What do we do?
15:03What do we do?
15:03What do we do?
15:04You said she wasn't coming back for a while.
15:06Good God.
15:07Tell me what you're doing.
15:08Wait, shut up.
15:09You guys take these calls.
15:11Ari, you hurry up and wrap it up here, okay?
15:13Hurry up.
15:14I'll grab it.
15:15Clear it out.
15:15Put it away.
15:17Copy later.
15:17Okay, got it?
15:28What are you doing?
15:30I'm telling you, you have to get out of here.
15:33Fuck.
15:41Right.
15:42Well, I thought you would be occupied.
15:44Welcome back, Ms. Eunice.
15:45I thought you'd be off for longer.
15:47Things change.
15:50I'm back earlier than planned.
15:51It wasn't the best lunch situation.
16:00How do you know about all that?
16:02Did you hear it from your sister about Binimum?
16:15Nope.
16:15From Chehi's boyfriend and the lawyer.
16:18I play golf with him.
16:20Chehi must have kicked up quite a fuss over the phone.
16:23And on the 10th hole, he apologized out of the blue and ran off freaking out.
16:28Chehi's got quite a temper, that one.
16:31I guess he went to calm her down.
16:35Why do you go to these meetups?
16:37It's not exactly your cup of tea.
16:39Because of Chehi's nagging?
16:40Well, that's part of it.
16:43But also, it's common practice to advertise through influencers nowadays.
16:48It helps whenever the Foundation's hosting events.
16:51I mean, then why don't you just manage your own account while I put up with the hassle?
16:56Eunseon, the chairman of Hayum Foundation.
16:58That name and title alone should be enough.
17:01I'll pass.
17:02Oh, you know I just prefer to operate discreetly.
17:11By the way, what are you doing about your sister?
17:14She's all worked up saying she's going to recruit your help to sue Binimum and Wong Rola.
17:19I'll take care of it.
17:21I'll just butter her up a bit, you know?
17:24Honey, this situation doesn't merit such an extreme response.
17:30Oh, I'm getting a call from your sister.
17:32I'm going to pick up this call.
17:36Can you stay on the line for now?
17:40Oh, Chehi, where are you?
17:59Oh.
18:02Oh, Chehi, where are you?
18:06Oh, Chehi, where are you?
18:07Oh, Chehi, where are you?
18:07Oh, Chehi, where are you?
18:08Oh, Chehi, where are you?
18:09Oh, Chehi, where are you?
18:10Oh, Chehi, where are you?
18:11Oh, Chehi, where are you?
18:12Oh, Chehi, where are you?
18:13Oh, Chehi, where are you?
18:14Oh, Chehi, where are you?
18:15Oh, Chehi, where are you?
18:16Oh, Chehi, where are you?
18:17Oh, Chehi, where are you?
18:18Oh, Chehi, where are you?
18:19Oh, Chehi, where are you?
18:20Oh, Chehi, where are you?
18:21Oh, Chehi, where are you?
18:22Oh, Chehi, where are you?
18:23Oh, Chehi, where are you?
18:24Ahri, hurry up and come on.
18:39Hurry.
18:54Ahri, hurry up and come on.
19:24You're here?
19:29Hey, look at this.
19:32How does your mom look?
19:34Wow, Coco Chanel in the flesh.
19:37Right?
19:38It's just perfect for me.
19:40I mean, remember how I was really into this kind of fashion back then?
19:43Mom, someday everything's gonna blow up in your face.
19:47People trust you with their clothes.
19:48You can't just try them on.
19:50What is there to blow up?
19:52It's not like the quality goes down.
19:54Besides, what if it does?
19:56Once I'm done fixing them up, there won't be a trace.
19:59That one.
20:01You hit rock bottom ages ago, yet Madame sees fit to keep up appearances.
20:05Take them off. They aren't your clothes.
20:07No way. Hmm.
20:08I mean, this kind of fun keeps me going.
20:11I don't run a clothing alteration shop in Gangnam for nothing.
20:13I know, right?
20:14The store isn't making any money, but the rent is high.
20:17You know we barely made rent this month, right?
20:19God, money, money, money, money.
20:21Can you stop talking like a commoner?
20:23It's completely unattractive.
20:24I am a commoner.
20:26Oh, wait.
20:27Living like this in Gangnam, we're even lower in untouchable.
20:30Oh, please.
20:31Hey, I raised you for 18 years as the privileged daughter of a rich family.
20:36We're of noble origins.
20:37You and I.
20:39Well, in reality, our lives are a dumpster fire.
20:43It's been like that for 13 years.
20:45Hmm?
20:55That place you went to today?
20:57Did you manage to sell a lot of makeup?
21:12Beanie Mom?
21:15That's the thing on social media Changsun was talking about.
21:38Funny, isn't it?
21:39To think the famous sorry didn't have an account at the time.
21:43But it's true.
21:45I was busy dealing with real life.
21:47It's not like I had time to follow that kind of nonsense.
21:50What if all this had just ended right then and there?
21:55Then the next decision and the one after that?
21:57And then the next?
21:59What if I had made different choices back then?
22:01Would this chain of events have never occurred?
22:03What would have happened?
22:04Would the sorry of today have been a different person?
22:06The boss has some nerve making me get his wife's birthday present for him?
22:08Well, that's because you have amazing fashion sense.
22:09I get to shop vicariously, then I'm vicariously satisfied.
22:10You enjoy doing this during our lunch break?
22:11Of course I do.
22:12We're talking Bulgari here.
22:13For real.
22:14Hey, do not let it show that you're running errands for someone else.
22:15Okay?
22:16Absolutely.
22:17What if I had made different choices back then?
22:18What if I had made different choices back then?
22:19Would this chain of events have never occurred?
22:20What would have happened?
22:21Would the sorry of today have been a different person?
22:25The boss has some nerve making me get his wife's birthday present for him?
22:28Well, that's because you have amazing fashion sense.
22:30I get to shop vicariously, then I'm vicariously satisfied.
22:33You enjoy doing this during our lunch break?
22:34Of course I do.
22:35We're talking Bulgari here.
22:36For real.
22:37Hey, do not let it show that you're running errands for someone else, okay?
22:41Act like it's for you, totally natural.
22:43That way I'll get to try on one of their diamond wristwatches.
22:46Get it?
22:47Not even a little.
22:48You do so.
22:50Nope.
22:51It's not for me.
22:52I'm here on an errand.
22:54The B-01 necklace.
23:04This one.
23:05The rose gold.
23:06I'll take that one.
23:16Ugh, Min-A, you really went overboard.
23:19How else am I gonna de-stress?
23:21Spending money is the only thing that helps.
23:23You aren't gonna buy anything?
23:24Oh, no.
23:25These are all your kinds of clothes.
23:27They aren't exactly my style.
23:29Chae-Yi says she's gonna sue Wang Wu-La.
23:31Angela and Gina are still thinking about it.
23:33You?
23:34My husband would kill me if I did.
23:37He already hates my social media presence.
23:40He won't even take a selfie with me.
23:42He says it would ruin his reputation.
23:43Oh, please.
23:44Nobody cares about doctors anymore.
23:46He has some nerve acting like you're beneath him.
23:48That's why I envy you.
23:51I mean, your husband's so supportive, and he's just the sweetest man.
23:55You got some followers thanks to me.
23:57Mention his hospital online.
23:59That oughta changed us too.
24:00It's not like I hadn't considered that.
24:02My public image has really taken a hit.
24:04That really pisses me off.
24:06What'd you say?
24:08Exactly.
24:09I worked so hard to build this image and that bitch.
24:13How do I teach Beanie a lesson?
24:16Beanie Mom.
24:17Not Wang Wu-La?
24:18What is it?
24:19I thought you and Beanie used to be close.
24:21That fucking bitch talked shit about me first.
24:24What did she say?
24:25I copied her?
24:27Who has more followers right now?
24:29Me.
24:30I have more followers than anyone.
24:32Well, that is true.
24:35Let's go to Bugari.
24:36I might feel better if I buy myself some new jewelry.
24:38Isn't it heavy?
24:39Let me carry it.
24:40You mean the necklace?
24:41Just take a photo of me.
24:42Hurry.
24:43Is that why you wanted to tag along?
24:44Get a clear shot.
24:45I'll be posting it to Instagram.
24:46Should I hold it like I just don't care?
24:48I've seen celebrities just put it on the ground.
24:49That's just tacky.
24:50Sure, people that are out to show off their designer goods might do that.
24:51I'm so rich.
24:52I can spend as much as I want on expensive things.
24:53But if you really know the value of a luxury brand, you should know how to treat it with
24:54care.
24:55That's a more classy attitude.
24:56Don't you think?
24:57Don't you think?
24:58I'm so rich.
24:59I'm so rich.
25:00I can spend as much as I want on expensive things.
25:01But if you really know the value of a luxury brand, you should know how to treat it
25:14with care.
25:15That's a more classy attitude.
25:17Don't you think?
25:18Ahri?
25:19Oh my god.
25:20Ahri.
25:21It's you.
25:22So Ahri.
25:23Don't you remember me?
25:30It's me, Omine.
25:34Ah.
25:35What?
25:36The real Omine?
25:38It's you, isn't it?
25:43The luna-chic Omine?
25:46Minhee, that's you?
25:49Girl, it's so nice to see you.
25:51How have you been?
25:52This is crazy.
25:54Oh, yeah.
25:59You had no idea?
26:01Oh, Minhee, she's one of the hottest celebrities right now.
26:08I didn't recognize her because her place changed so much.
26:12Okay.
26:16Sorry, Ari.
26:17We just released a new product.
26:19Gosh, it is such an honor to meet you, Miss Minhee.
26:21I also follow you. We're buddies on Instagram.
26:23Am I? Really?
26:24Oh, thank you.
26:26Would you mind if I took a selfie with you for bragging rights?
26:29Of course not.
26:38Thank you so much.
26:40Minhee, is this that friend?
26:42She is, isn't she?
26:44This is the friend that went to the Ivy League.
26:48Isn't that right, Ari?
26:49You went overseas to Yale, wasn't it?
26:51Anyway, you went to some school there.
26:54The thing is...
26:54I brag about you sometimes, you know?
26:56That I have a friend at an Ivy League.
26:58It's something to be proud of, having a friend like that.
27:02So, tell me.
27:03What are you up to?
27:04You pursue your own career or...
27:05Working for Daddy.
27:07She was super famous.
27:09Crazy rich.
27:10A-plus student.
27:11Great fashion sense.
27:12Ari would wear something.
27:14And all the other kids would try to imitate her.
27:16Oh, wow.
27:17You really have it all.
27:19I'm so jealous.
27:22So, what are you doing?
27:25Well, now I'm working as a door-to-door makeup.
27:27Yeah!
27:28Ari just works on putting on makeup and wearing clothes and partying.
27:33God, you know how it is with these super rich kid types.
27:35They're born into privilege, so they just eat and party.
27:38Working hard to survive?
27:39Well, that's for the average Joes out there.
27:42Hey.
27:42Well, that sounds like you.
27:49God, I was jealous of you then.
27:52Now I'm even more jealous.
27:56God, I'm going crazy.
27:58My phone keeps blowing up, you know?
28:01Right.
28:02You seem busy, so we should really get going.
28:04Oh, Ari, we should connect.
28:05What's your handle?
28:06I'll follow you.
28:07Let's follow each other.
28:08Follow her?
28:08That's fine.
28:09I'm not on social media.
28:10You're not?
28:11Why?
28:11A girl like you?
28:13You'd be so popular.
28:14Just give me your phone number and I can call you.
28:16No.
28:16Miss Minday, why don't I just send you a DM?
28:20Yes, if you follow me back, I can relay whatever your message is to Ari.
28:26I should follow you?
28:28Why is that necessary?
28:29I mean, that works, Ari, right?
28:31One call's our old-fashioned.
28:32It's all DMs now.
28:34She should do that, okay?
28:36I'll tell you my handle.
28:37Does that work for you?
28:38Oh.
28:38Everybody says, who that girl?
28:46I summon a DSM pearl.
28:49Drift too much, I need a serum.
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