How I Outsmarted 99% of Print-on-Demand Sellers Using ChatGPT

All in One

Print-on-Demand Sellers Using ChatGPT

Transcript

00:00People say that print-on-demand is oversaturated.

00:03Now, you can believe that if you want,

00:05but the truth is, if your designs are bad,

00:08you're never going to stand out in the market.

00:11You're never going to sell.

00:13Now, I've done $1.2 million in Shopify print-on-demand sales

00:17this past year selling graphic T-shirts,

00:20and today I'm already up to 3,300 in Shopify sales

00:26in this exact market that people say is oversaturated.

00:31And I'm able to stand out because I use ChatGPT

00:34to outthink 99% of other sellers,

00:38not by using it to generate cookie-cutter designs,

00:41but by using it to understand my audience

00:44better than they understand themselves.

00:47Now, in this video, I'll show you how to uncover

00:49the emotional drivers behind your audience

00:52so that you can use that insight to create designs

00:55that connect, and more importantly,

00:58that convert into sales like this.

01:01Now, let me take you back a second.

01:03When I started print-on-demand back in 2020,

01:07ChatGPT didn't exist.

01:08In fact, AI wasn't even a part of the conversation

01:11at that point.

01:12I was doing everything manually.

01:15I was scraping through Etsy listings,

01:17digging into Amazon reviews.

01:18I was Googling for hours trying to find other brands

01:23that were similar to the ones that I wanted to build.

01:25And I was analyzing what everybody else was doing.

01:29Now, that kind of research definitely helped,

01:33but I still felt like I was guessing.

01:35I didn't really know my customer,

01:37at least not like I do now.

01:39I didn't quite understand their humor,

01:41what triggered them emotionally,

01:42or what they actually cared about.

01:45And that's why my early designs were honestly hit or miss.

01:49It was kind of like throwing spaghetti at the wall.

01:51And that's also why I've had so much more success

01:55with my current brand,

01:56because I'm designing designs

01:58that my niche actually wants.

02:02Now, fast forward to today,

02:04my process looks completely different

02:06from what I was doing back in 2020.

02:09Now, I still do research,

02:10but now I use ChatGPT to go way deeper

02:13than any marketplace search ever could.

02:16And I'm not using it to just generate

02:18generic t-shirt slogans.

02:20I'm using it to dig into my buyer's psychology.

02:23I'm talking about what they believe in,

02:26what frustrates them,

02:27what they celebrate,

02:29and what they feel proud to wear.

02:31This is the stuff that makes a design

02:33hit an emotional level.

02:36And that's exactly what 99% of sellers completely miss.

02:42Now, to show you exactly how I go through this process,

02:45I created an Excalibraw board

02:47that maps out every single step of the system

02:51from prompting ChatGPT

02:53to breaking down the audience's emotions.

02:56Now, let's head over there

02:58so that I can actually walk you through it.

03:00And if you want a copy of this full board

03:02with all the prompts and examples

03:04and the framework that I use,

03:05you can grab it for free

03:07by joining my school community.

03:08That's linked in the description below.

03:10Inside my school community,

03:12you'll get instant access to this board

03:14plus 51 hours of free

03:16Shopify print-on-demand course content

03:19and a vault of bonus tools and resources

03:22to help make your print-on-demand journey

03:24just a little bit easier.

03:26All right, now let's take a look at the board.

03:29This is the exact system that I use

03:31when I want to understand a niche

03:33at the level most sellers

03:35will absolutely never think about.

03:37I break my research down

03:39into nine distinct buckets.

03:41This helps me build a complete,

03:43emotionally rich customer profile.

03:45The first bucket being core demographics.

03:48I'm looking at the age, the gender split,

03:50the income that people in this niche make,

03:53their education level.

03:54If they have a political lean

03:56to one side or the other.

03:57The next bucket being daily life and routine.

04:00I'll look at their hobbies, their rituals.

04:02What do they do on the weekday versus the weekend?

04:04Do they use any specific pieces of technology?

04:07And what does their outdoor time look like?

04:09Three, I'll look at animals and archetypes,

04:12meaning symbolic creatures,

04:14mythos, spiritual symbols

04:15that they may use in this niche.

04:18Four, being geographic insights.

04:20So are there certain state clusters,

04:22zip code clusters, urban versus rural living?

04:26Are there any climate traits

04:28that I should be made aware of?

04:29Because if I'm selling, you know,

04:31hoodies for people that live primarily

04:34in near the equator,

04:35I'm probably not going to sell a lot of those.

04:37The fifth bucket, cross niche passions.

04:39Are there any overlapping interests

04:41or hybrid communities

04:42that I could potentially tap into with my designs?

04:45Six, language and slang.

04:47Are there any catchphrases,

04:49memes that connect with this group,

04:51idioms, or even emojis that they use often?

04:55Seven, being work life snapshot.

04:58What kind of job types do they use?

04:59Are there any specific pain points

05:01that people in this niche face?

05:04What does the work culture look like?

05:06And are there any time constraints

05:08that this niche could potentially have?

05:11Bucket number eight is food and drinks.

05:13What are their favorite snacks,

05:14their cultural meals?

05:16Do they have any drink rituals?

05:18And finally, nine, values and emotional drivers.

05:22What are these people's deep beliefs,

05:25their aspirations, their identity cues,

05:28and their emotional triggers?

05:30When you do this level of research,

05:32you stop designing from just your own bias,

05:35and you start designing only for the customer

05:39based off of real insight.

05:42And that, I think, is the biggest key

05:44that new sellers need to overcome.

05:46A lot of times when you're new to the space,

05:48we only know what we like,

05:51and we will design something that we like

05:53that we also think the niche may also like.

05:56But a lot of times that's just us designing in the blind.

05:59So by breaking it up into these nine specific buckets,

06:02we are able to get so granular

06:04of knowing about our niche

06:06that you're gonna end up knowing them

06:08better than they know themselves.

06:11So let's walk through this

06:12using the astrology niche as an example.

06:15Now, as you can see,

06:16I gave ChatGPT a prompt

06:18structured around those nine different buckets.

06:21Now, I did this by using ChatGPT 03

06:24for deeper, more contextual outputs,

06:28rather than the standard 4.0

06:30that ChatGPT initially prompts you to use.

06:34Now, here is what I got.

06:36You'll see that the age is around 18 to 40-year-olds.

06:39It's a 70% female market,

06:41and they tend to lean socially liberal.

06:44Their daily rituals could be moon-phase journaling,

06:47tarot cards, horoscope apps

06:49that they potentially start their day by using.

06:52Symbols would be the phoenix for rebirth,

06:54the owl for intuition,

06:56and the serpent for transformation.

06:58So those are all animals

06:59that we could potentially bring into our designs.

07:01Now, geographically speaking,

07:03a lot of people in this niche

07:05live in California, Oregon, Colorado, New York.

07:08Could we tailor designs to those specific states?

07:11Their culture,

07:12they tend to like to drink kombucha.

07:13They frequent vegan cafes, moon feasts,

07:17and enjoy herbal teas.

07:19Now, some slang that may be used

07:21is mercury and retrograde,

07:22big three, and even some emojis.

07:25Now, the emojis I may not use necessarily in a design,

07:29but those emojis will definitely help us

07:31when we go to market our designs using Facebook ads.

07:35If you've gone through my training

07:36in my free school community,

07:37you'll see that we use emojis in all of our ads.

07:41So that is definitely a great thing

07:43that we can continue to use through the entire process.

07:47Now, jobs, they like to be in the creative fields.

07:50Some are in retail, wellness practitioners,

07:52and some people even have remote roles.

07:55So are there certain things

07:56that we could potentially tap into there?

07:58Now, pain points for this demographic

08:01would be burnout, quarter-life crisis,

08:04feeling like they have a lack of purpose.

08:06So those are some emotions

08:08that we could potentially tap into with our designs.

08:10They value self-discovery, spiritual growth,

08:14and cosmic belonging.

08:16Now, I don't have to tell you

08:17how much this is just pure gold.

08:20This is how you make designs that truly feel personal,

08:24like you're connecting with that person

08:26better than any other brand

08:28has ever connected with them before.

08:31So after I get my nice, beautiful table,

08:34I asked ChachBT to turn that profile

08:37into design concepts.

08:38Now, the actual prompt that I used

08:40was using the U.S. astrology enthusiast

08:43buyer profile one-page cheat sheet,

08:46can you come up with creative ideas

08:47that can make t-shirt designs about this niche?

08:51And ChachBT delivered a full table

08:54with titles, visual concepts,

08:56and even the tone,

08:57and all emotionally aligning to this niche.

09:01I then added real-world inspiration.

09:03I just quickly went to Etsy

09:05and found very similar styles

09:07that are popular within this niche.

09:09And I asked ChachBT to basically

09:11take these design inspirations,

09:13these styles,

09:14which is amazing

09:15because it's not like

09:16we are just completely copying a design.

09:19I said,

09:19let's use these very common styles

09:21across the niche

09:22and then take the first concept

09:24that you gave us in that table

09:26and make me a design.

09:28And what it created wasn't a copy.

09:31It was a totally original,

09:33emotionally rich,

09:35audience-specific design idea

09:36ready for you to now throw onto Printify,

09:41connect to either your Shopify store

09:42or even Etsy,

09:43and start testing.

09:45Now, this type of research

09:46is complete gold.

09:48You can simply rinse and repeat

09:50this entire process

09:51to create hundreds

09:53of high-quality concepts

09:54that speak directly to your customer

09:57and rise above

09:58all the other generic

09:59just AI clutter

10:01that everybody else is making.

10:03So if you want to grab

10:04this Excalibur all board,

10:06click the link in the description below

10:07and join my free school community.

10:09And if you enjoyed this video,

10:10please like and subscribe to my channel.

10:12It would absolutely mean the world to me.

10:14Thanks, guys.

10:15I'll see you in the next video.

10:27I'll see you in the next video.

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