Vice is Broke Bande-annonce VO

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00:00Vice is broke.

00:03Thank you.

00:04And I'm sure there'll be an Alex Gibney-esque documentary

00:06with talking heads sitting on stools,

00:08cutting the story into bite-sized pieces,

00:11but Vice was different.

00:12A lot of good people did a lot of good work.

00:15We stayed there all day,

00:17developed characters to see what would happen to them.

00:19The mission is to become the largest media company in the world

00:22and to not suck.

00:22Make the cool guy feel rich and the rich guy feel cool.

00:26And the second you cross that threshold,

00:28it becomes a pumpkin.

00:30The Vice is going to operate as a smaller business.

00:33We're going to fuck the shit out of things.

00:35Fucking shit, shit, fuck.

00:36What are you doing?

00:37Fucking shit up.

00:40Vice made a lot of money by basically playing three-car money

00:43with internet traffic.

00:44Vice HBO, we go there.

00:45After you left, it's just kids with guns.

00:48That's kind of why I left.

00:50We were biased.

00:50There's nothing journalistic about Vice.

00:53So you stole the magazine from a non-profit organization

00:55that's trying to help patients?

00:57Correct.

00:57Coolness is not a renewable resource to sell at once.