TfL sells sponsorship rights to entire Tube line in multi-million pound branding deal for London Underground

First there was “Gareth Southgate” Tube station. Then Bond Street station was renamed “Burberry Street” and Old Street became “Fold Street”.Now Transport for London is looking to generate millions with a major gear change in how it cashes in on the Tube’s world-famous brand – by offering businesses the chance to sponsor an entire line.