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  • 6.7.2025
American Apparel schafft Anfang der 2000er den Aufstieg zu einer der erfolgreichsten Modemarken der USA. Der American Apparel Kult blickt hinter die Kulissen, wo es durch die schnelle Expansion der Marke zu immer mehr Schwierigkeiten kommt. Besonders der charismatische Gründer und CEO der Firma Dov Charney schadet mit seinem chaotischen Führungsstil den Finanzen und wird zudem der sexuellen Belästigung weiblicher Angestellter beschuldigt.

Mehr dazu: https://www.moviepilot.de/movies/der-american-apparel-kult

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Kurzfilme
Transkript
00:00Ich war auf der Arbeit. Es war wahrscheinlich 10, 11 Uhr.
00:04Meine Telefonnummer rang, und es war Dov, der der ganze Unternehmen.
00:08Er sagte nichts anderes als,
00:10»Ich liebe dich!«, und dann ging es um.
00:12Das war wie ein normaler Tag an American Apparel.
00:16Walking in American Ball war anders als in einem anderen Retailer.
00:20One of the big appeals war,
00:22es ist antithesis zu anderen Brands.
00:24Everything was made in America.
00:26Nobody else was doing that.
00:28I run American Apparel in an instinctive manner.
00:31I try to break down all kinds of barriers.
00:34Actually, one of the slogans was,
00:36if you see someone shoplifting,
00:38let them know we're hiring.
00:41The company was expanding very quickly.
00:43Wow, I want to be a part of this.
00:45It was a fashion cult.
00:48I loved every second of it.
00:52Until I didn't.
00:54Dov doesn't understand the word no.
00:57You're not strong enough.
00:59Shame on you!
01:01He was crossing all kinds of lines and boundaries.
01:04Quit or submit, okay?
01:06Quit or submit.
01:08Are you kidding me?
01:10It was definitely an open secret that Dov was sleeping with the employees.
01:14The allegations that landed on my desk made me absolutely enraged.
01:20These claims happened over and over again.
01:24The heart wants what the heart wants.
01:27American Apparel was this iconic fireball.
01:30Figure it out.
01:31Things progressively got crazier and crazier.
01:34I'll probably be in therapy until the day that I die.
01:41What are you gonna do?
01:43Because when somebody】
01:46It's done to me.
01:48Oh, my God.
01:50That's all that stuff is done and done all the stuff.
01:51That's all we need.
01:53That's all.
01:54That's so funny.
01:55I really can take away the best spaces together
01:57what I mean.
02:00Oh, my God.
02:02Blast

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