Discover the top 7 most valuable brands of 2025! Tech giants dominate, but who else made the cut? Find out how Apple, Microsoft, and others are shaping the global market. The 2025 Brand Finance Global 500 report is out! See which brands are leading the world stage, their incredible growth, and why they matter. Innovation reigns supreme! Explore why technology brands continue to be the most powerful, from Apple to Google and beyond. Don't miss this deep dive into brand value! #TechTitans #GlobalBrands#BrandPower2025
00:00The 7 Most Valuable Brands in 2025, based on the Brand Finance Global 500-2025 Report, are the following.
00:10It's clear that technology companies continue to be the undisputed leaders.
00:15They are not only the companies with the highest market capitalization, but also the most valuable brands in the world, according to Brand Finance.
00:23In fact, technology brands increasingly dominate the global market, thanks to their innovation and the growing dependence of both consumers and businesses on digital products and services.
00:36Furthermore, the vast majority of these top brands are from the United States, which leads the global ranking with 9 of the 15 most valued brands, and accounts for 53% of the 500 global brands analyzed.
00:50The Report 2025 Global 500
00:54The World's Most Valuable Brands is the basis for this information.
00:59Here's my top 7
01:00It's an incredibly recognized brand, with over 80% of consumers familiar with it across surveyed markets, and 45% considering using its products or services.
01:121. Apple
01:13Without a doubt, Apple revalidates its position as the world's most valuable brand.
01:18Brand Finance
01:20Brand Finance values the Apple brand at $574.5 billion, representing an impressive 11% increase from the previous year.
01:29It's an incredibly recognized brand, with over 80% of consumers familiar with it across surveyed markets, and 45% considering using its products or services.
01:40It's reputation is very high, with a reputation score of 7.7, making it the highest reputation brand among consumer electronics brands researched in multiple markets.
01:53It's unique value proposition will continue to be fundamental for its permanence at the top as the company.
02:00Seeks to overcome regulatory challenges and expand into emerging markets and industries.
02:05It leads the market
02:07This is a United States brand
02:092. Microsoft
02:11Occupying the second place, Microsoft is another technological powerhouse.
02:17Its brand value reaches $461.069 billion or $461 billion, showing a notable 42% growth.
02:27Like Apple, it is a United States brand.
02:333. Google
02:34Google
02:35Google remains firm in third position.
02:37Its brand value stands at $412.981 billion or $413 billion, which means a 24% increase compared to the previous year.
02:49As expected, it is a United States brand.
02:524. Amazon
02:54This retail and technology giant is in fourth place.
02:57Its brand is valued at $356.385 billion or $356.4 billion, experiencing a 15% growth.
03:08It is another one of the major United States brands.
03:125. Walmart
03:14Walmart has made a significant leap.
03:16It moved up one position, surpassing Samsung Group, to enter the top five.
03:21Its brand value amounts to $137.182 billion or $137.2 billion, with a significant 42% increase.
03:34It is, of course, a United States brand.
03:376. Samsung Group
03:39Although it was surpassed by Walmart.
03:42Samsung Group remains one of the world's most valuable brands, holding the sixth place.
03:48Its brand value is $110.593 billion or $110.6 billion, and it has seen an 11% increase.
03:58It is the main South Korean brand in the ranking.
04:017. TikTok Douyin
04:04This Chinese brand remains in the seventh position, the same it held in 2024.
04:10Its brand value is $105.789 billion or $105.8 billion, with a 26% increase.
04:20It is one of the four Chinese brands in the global top 15.
04:24The value of these brands is estimated using Brand Finance's royalty relief approach,
04:30which calculates how much it would cost to license a brand without owning it.
04:34By evaluating its future revenues and establishing a royalty rate.
