- 04/07/2025
Robert Osbourne presenta questo speciale televisivo, in cui vengono presentati numerosi trailer dei film di Humphrey Bogart, per mostrare come si sia affermato a Hollywood.
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00:00Grazie a tutti.
00:30Becoming Attractions, the trailers of Humphrey Bogart.
01:00They sold the products of Hollywood's great movie factories.
01:04Right now, we're going to look and see how movie trailers positioned and sold our featured attraction Humphrey Bogart, who became a movie star, of course, like no one before.
01:14Chosen, as a matter of fact, the number one movie star of all time by Entertainment Weekly Magazine.
01:20Now, the selling of Humphrey Bogart was the job of the publicity department at Warner Brothers Studios, where he was under contract.
01:26And within that unit was the trailer department.
01:29Now, the first trailer that really promoted Bogart was the one for his breakthrough film in 1936, The Petrified Forest.
01:37This trailer, which you're about to see, focuses on the stars of the film, Leslie Howard and Betty Davis, but it also sells Bogart in a supporting role, cast in the tradition of Warner Brothers' toughest gangsters, comparing him to established star James Cagney in The Public Enemy.
01:53After the trailer for The Petrified Forest, we'll see a trailer that illustrates the way Warner Brothers handled Bogart in the years after that breakthrough.
02:01It's for the movie Bullets or Ballots, a crime film from 1936, and first and foremost, a vehicle for Edward G. Robinson, one of Warner Brothers' top tough guy stars.
02:13In the trailer, Bogart serves the same function he served in The Petrified Forest.
02:17He's the vicious criminal standing by to do violence and to make the bigger star, in this case Robinson, come off like a hero.
02:25In these two trailers, we'll see the image that would define Humphrey Bogart's early years at Warner Brothers.
02:32Not yet a star, but a dangerous and a very exciting new presence.
02:36Here now, the original theatrical trailer for The Petrified Forest, and then Bullets or Ballots.
02:47The Petrified Forest, and then Bullets or Ballots.
03:17On the edge of the American desert lies a forest turned to stone, The Petrified Forest.
03:33Grim, silent, mysterious.
03:36Here in a lonely desert tavern, fate draws together a strange company.
03:41Alan Squire, a vagabond adventurer running away from his past.
03:43Gabrielle Maple, a beautiful girl, weary of the desert solitude, eager to escape with the first man who comes her way.
03:51Bose Hammond, an ex-football hero, down his luck.
03:54Paul Chisholm, multimillionaire banker vacationing with his disillusioned young wife, Dorothy.
03:59Gramp Maple, a sly old reprobate.
04:02And Duke Mantee, vicious leader of a notorious band of gunmen, hiding out after a gang massacre.
04:08In the short space of 24 eventful hours, these characters live a lifetime of romance, adventure, terror, and tragedy.
04:15It's one of the most unusual stories ever brought to the screen.
04:18The Petrified Forest.
04:20Well, if you must know, I'll tell you the extent of my pride.
04:24Gabrielle gave me this dollar.
04:25You did?
04:27It's none of your business.
04:28Would you like to know what she was going to give me when those rats showed up?
04:32Would you like to know?
04:33Well, speaking of rats, of all the loaves, slimy steam.
04:35Ah, ah, ah, now, Gabrielle, now, you mustn't blame Bose.
04:37You must remember, he's a man of muscle.
04:40And he's suffering from the pangs of frustration.
04:42I said you were dirty, loaves.
04:44I'm sorry, Gabby.
04:44I didn't mean it.
04:45Honest, I didn't.
04:46They've got me absolutely crazy mad with all those guns staring me in the face.
04:49Shut up, Bose.
04:54Step over to the other side of the room, halfback.
04:58Do you mind if I speak up, my dear?
05:12Perhaps I could tell you some things that...
05:14What do you know about me?
05:15I don't know about you, my dear.
05:17But I do know what it means to repress yourself and starve yourself.
05:21What were you saying?
05:22I'm telling you for your own good, Manti.
05:24They know where you're heading.
05:25They're picked up on your trail.
05:26And they'll get you.
05:27What's the matter with you, Duke?
05:28Do something!
05:29Shut up!
05:29Shut up!
05:30Give me time to think!
05:31No, Duke.
05:32You want revenge, don't you?
05:33You want to go out of your way again to get that blonde who snitched.
05:36Well, don't do it, Duke.
05:38She has snitched.
05:39Come on, Duke!
05:40I told you to shut up.
05:41You know they're going to get you anyway.
05:42You're obsolete, Duke, like me.
05:44You've got to die.
05:45Well, then die for freedom.
05:46That's worth it.
05:47Don't give up your life for anything so cheap and unsatisfactory as revenge.
05:51Any woman's worth everything that any man has to give.
06:06Anguish, ecstasy, faith, jealousy, love, hatred, life or death.
06:11Sometimes I feel as if I was sparkling all over.
06:14And I want to go out and do something absolutely crazy and marvelous.
06:19Just keep in mind that I and the boys as candidates for hanging.
06:23The first time any one of you makes a wrong move, I'm going to kill a whole lot of you.
06:27The first time any one of you makes a wrong move, I'm going to kill a whole lot of you.
06:57Johnny, you better give Vinci's loan shocks or once-over.
07:20Okay.
07:21He won't give my outfit the once-over.
07:23Keep him away from it.
07:24What are you afraid of?
07:24I don't like the way your face is fastened on.
07:28Well, I'll be down tomorrow morning and give you a chance to change it.
07:32You're not running liquor anymore.
07:33You're in big business.
07:35I pulled you up out of the gutter.
07:37And you take a chance on ruining a $200 million gold buy to satisfy a grudge.
07:42Well, it's a fine way to pay me back for all I've done for you.
07:45Oh, I wouldn't pay you back that way, Al.
07:47Well, I hear they cut the big shot detective down to size.
07:52Must be tough not being able to kick the boys around anymore, making them tip their hat to you.
07:57But they still do.
07:59Sheep.
08:00To a Bronx flatfoot.
08:01Fenner is Kruger's number one man.
08:20If anything happens to Kruger, and I'm going to see that it does, Fenner moves up.
08:24But I'm not going to let him, because I'm going to step into Mr. Fenner's shoes.
08:29You started this racket.
08:30You ought to have a share in it.
08:32I suppose Mr. Blake will let me have it.
08:34He'll have nothing to say about it.
08:36I'm running things from now on.
08:38If you want the Bronx and Harlem districts, they're yours.
08:42If you need protection, you'll get it.
08:44You don't trust me.
08:46I don't trust anybody.
08:47I've never seen it fail.
08:51Whenever mugs get into a scrap, the first thing they do is they start knighting each other.
08:55Say, I thought you were smart, Al.
08:57Keep on talking.
08:59Finally got wise to you.
09:01You're through.
09:02No, no.
09:03I'm just starting.
09:04Copper!
09:04Copper!
09:17Copper!
09:19Copper!
09:41Copper!
09:43Copper!
09:44Grazie a tutti.
10:14The Return of Dr. X, from 1939.
10:17It's a low-budget horror film.
10:19Very unusual assignment for Bogart and for Warner Brothers.
10:23He plays an evil madman, and while he appears in the movie for a total of only eight minutes,
10:27in the trailer, he's virtually the whole show.
10:31After the trailer for The Return of Dr. X, we'll see the trailer for High Sierra, from 1941,
10:36and one of the films most responsible for making Bogart a star.
10:39This time, the trailer department drew directly from real life to make Bogart's evil gangster persona seem more real.
10:47Twice, he's compared in the trailer to the real-life gangster John Dillinger.
10:52And further, the trailer ends with testimony from well-known crime novelist W.R. Burnett
10:57and syndicated columnist Mark Hellinger endorsing the movie.
11:01With these two trailers, you'll see Warner's publicity department pushing Bogart the villain to the limit.
11:07Here is The Return of Dr. X, and then High Sierra.
11:10X, a weird symbol of humanity's most dangerous secret.
11:26The forbidden barrier that science must never cross.
11:30But in an amazing climax to a revolutionary medical discovery,
11:34its terrible power is delivered into the ruthless hands of a man the world once destroyed.
11:38A revenge-haunted genius, taking his name from the unknown inferno from which he returns.
11:45Dr. X, the mark of a madman who lives to kill, and who must kill to live.
11:52Dr. Xavier?
11:54Yes, I am Dr. Xavier.
11:57You can't be.
11:58I'll be very careful. I've always been careful, even though I had to kill.
12:04You're the blood killer.
12:05You're the blood killer.
12:27You're the blood killer.
12:29Sì, sì, sì.
12:59I told you I don't know anything.
13:01What about that fellow Kane?
13:02What about Kane?
13:04My work ended not in failure, but in disaster.
13:08Disaster for me, disaster for Mr. X.
13:11The necessity for additional transfusions of human blood
13:15became increasingly frequent.
13:17Gentlemen, I am responsible for the...
13:29This is the highest point in all our land,
13:56mighty Mount Whitney, looming above the wilderness
14:00with the strange silence of eternity.
14:03Yet stranger still is the mission of destiny
14:06that brings men to this forbidding barrier,
14:09held at bay by the most dangerous killer since Dillinger.
14:12Look at him up there.
14:13What's the matter, yellow?
14:15Come and get me, buddy.
14:16Come and get me.
14:17He's trapped because man can't climb any higher
14:21and men never came any tougher.
14:23But what brought him here?
14:24What made him that way?
14:26Was it Marie?
14:28Taxi dancer?
14:29Gangster's companion?
14:30Yet underneath it all, just a woman with a hungry heart.
14:34Oh, Roy.
14:35Please don't send me back to L.A.
14:38Let me stay.
14:40I want to be with you, Roy.
14:41Please let me stay.
14:43Please.
14:44Was it Red or Babe
14:46who revolted against the ruthless domination of Mad Dog Girl?
14:50I'm giving you a chance to blow.
14:52If you decide to stick or shoot the first one,
14:53the don't do as I tell them.
14:55Was it Velma, the girl who didn't belong?
14:58Oh, I know what Roy did for me.
15:01But I don't love him.
15:03Remember what Johnny Dillinger said about guys like you and him?
15:07He said you were just rushing toward death.
15:10All these play a vital part in the thundering saga
15:13of the last of the big timers,
15:15running the gauntlet of the law
15:17with the girl who would follow him to inferno.
15:20Human emotion.
15:22Humanity itself.
15:24Painted against the majestic canvas of High Sierra.
15:33The L.A.
15:35The L.A.
15:36The L.A.
15:37The L.A.
15:37The L.A.
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16:25High Sierra made Humphrey Bogart a bonafide box office attraction.
16:29And from then on, he never got less than first billing in all of his films.
16:33But Warner Brothers knew that Bogart couldn't go on playing only bad guys, not now that he was a star.
16:39He now needed roles that fit his tough guy image, but roles that would also provide him with virtues like courage and honor.
16:46Heroic qualities that audiences expected in their movie idols.
16:49So the publicity department and its trailer unit went to work to help remold that image.
16:54And you can see how in our next trailer for the 1941 film, The Maltese Falcon.
17:00The trailer literally asks in bold lettering, who is this man?
17:04It's as if Bogart is being introduced for the first time.
17:07A new kind of hero the audience has never seen before.
17:11Bogart the criminal is being replaced by Bogart the crime solver.
17:15And this trailer laid the groundwork for that new image.
17:18Then in the trailer for the 1942 movie, All Through the Night, you'll see just how well this new and different Bogart image took.
17:26Bogart appears as himself, holding an impromptu press conference, talking about, even joking about, his tough guy personality.
17:33The publicity department had clearly decided that Bogart himself could make the point better than the use of standard movie clips or a hyped up sales pitch.
17:41Here is Bogart, on his way to legendary status.
17:45First the trailer for The Maltese Falcon, and then the trailer for All Through the Night.
17:55Come closer.
17:57I want to talk to you.
18:00I'm going to tell you an astounding story.
18:02The story of the Maltese Falcon.
18:05Six hundred years, the Falcon has carried the mystery of a fabulous wealth under its grotesque wings.
18:13I could tell you a thousand tales of the men and women who have hunted this evil bird.
18:19But every story has the same ending.
18:22Murder.
18:23Listen to these incredible people, all consumed by their passionate greed for the Maltese Falcon.
18:30What have you ever given me besides money?
18:34Have you ever given me any of your confidence, any of the truth?
18:37Haven't you tried to buy my loyalty with money and nothing else?
18:39What else is there I can buy you with?
18:41What else is there I can buy you with?
19:00I don't care who loves who, I won't play the sap for you.
19:16I haven't lived a good life.
19:18I've been bad.
19:21Worse than you could know.
19:22We were talking about a lot more money than this.
19:32There are more of us to be taken care of now.
19:35Well, that may be, but I've got the Falcon.
19:37You may have the Falcon, but we certainly have you.
19:41I've taken a lot of writing from you I'm going to take.
19:44Get up and shoot it out.
19:46Stop it.
19:46The police will be here any minute.
19:47Now talk.
19:48Oh, how can you accuse me of such a tear?
19:50This isn't the time for that schoolgirl act.
19:51We're both of us sitting under the gallows.
19:53We're both of us.
20:17Grazie a tutti.
20:47Grazie a tutti.
21:17Grazie a tutti.
21:47Grazie a tutti.
21:49Grazie a tutti.
22:21Grazie a tutti.
22:23Grazie a tutti.
22:25Grazie a tutti.
22:27Grazie a tutti.
22:29Grazie a tutti.
22:31Grazie a tutti.
22:33Grazie a tutti.
22:35Grazie a tutti.
22:37Grazie a tutti.
22:39Grazie a tutti.
22:41Grazie a tutti.
22:43Grazie a tutti.
22:45Ciao a tutti.
22:47Grazie a tutti.
23:17Grazie a tutti.
23:19Grazie a tutti.
23:21Grazie a tutti.
23:23Grazie a tutti.
23:25Grazie a tutti.
23:27Grazie a tutti.
23:29Grazie a tutti.
23:31It's for the 1942 film Across the Pacific.
23:34The trailer department positioned this film as if it were another Falcon, which it wasn't.
23:39It was not a detective story, but instead a wartime thriller.
23:43But the trailer begins with Sidney Greenstreet against that same background from the Maltese Falcon trailer saying,
23:48come closer, I want to talk to you again, come closer, I want to talk to you again.
23:51Everything in the trailer is aimed at implying that Across the Pacific is identical,
23:55maybe even a sequel to the Maltese Falcon, exploiting the success of one movie to sell another.
24:01Then in 1943 came Casablanca, the film that today defines the Bogart image more than any other.
24:08Casablanca is now considered one of the great romantic films.
24:12It's certainly the film that made Bogart a romantic hero.
24:15But at the time the trailer was created, there was no proof that Bogart had any marketable sex appeal.
24:20So the trailer touches on the romantic angle only as a part of the whole package,
24:25with equal emphasis on wartime intrigue and on Bogart's co-stars.
24:29So now let's see Bogart in an encore of his Tough Guy in Across the Pacific,
24:34and in his debut as a romantic anti-hero in Casablanca.
24:38Come closer.
24:47I want to talk to you again.
24:49I once told you the astounding story of the Maltese Falcon.
24:53I have a more astonishing tale to tell, almost incredible.
24:57Shrouded in the mystery of oriental ways, mysterious sinister,
25:02we were little men from Japan, conniving, plotting, scheming,
25:08embarked on a diabolical mission of destruction.
25:11So come along and cross the Pacific on a desperate and dangerous journey,
25:17which will leave you breathless and amazed.
25:21to the unbelievably exciting adventures of a soldier of fortune,
25:25and a fascinating story of intrigue and murder and romance.
25:31You'll meet a rare American beauty, caught in an astounding web of oriental treachery.
25:37And as for me, remember, Mr. Leland, it's your place to answer questions, not to ask them.
25:43Sorry, I'm a little new at this game.
25:46Don't get the ingenious idea of selling me out to the American authorities.
25:50It wouldn't pay in the long run.
26:20You're going to hear some things about me that aren't very nice.
26:24What kind of things?
26:27I believe I'll leave that to the people who get fun out of telling you.
26:30Will what they tell me be true?
26:32What's up, Sam?
26:33Much trouble.
26:34You got a gun?
26:36Can't do.
26:37You guys have been looking for a war, haven't you?
26:40That's right, Rick. That's why we're starting it.
26:42You may start it, Joe, but we'll finish it.
26:45Rick!
26:47Our plans must be changed.
26:50You understand?
26:52Our plans must be changed.
26:54Your plans must be changed.
26:55Your plans must be changed.
26:59We'll be changed.
27:00Our plans must be changed.
27:01We'll be changed.
27:02Our plans must be changed.
27:03We'll be changed.
27:04The Perfect Steen users on the list.
27:05Go to the North and the Carnival Milks.
27:06We'll be changed.
27:07We'll be changed.
27:08You, Scott.
27:09You were changed.
27:10You was changed.
27:11Grazie a tutti.
27:41Grazie a tutti.
28:11In Casablanca to keep an appointment with destiny.
28:15I was willing to shoot Captain Reno and I'm willing to shoot you.
28:18All right, Major, you asked for it.
28:20You knew how much I loved you.
28:39How much I still love you.
28:43I know a good deal more about you than you suspect.
28:54I know, for instance, that you end up with a woman.
28:57It's perhaps a strange circumstance that we both should love the same woman.
29:01What do you want for Sam?
29:05I don't buy and sell human beings.
29:08It's too bad that Casablanca is leaving commodity.
29:10You can ask any price you want, but you must give me those letters.
29:13That's no deal.
29:14All right.
29:14I tried to reason with you.
29:16I tried everything.
29:16Now I want those letters.
29:19In much the same way the trailer for Across the Pacific,
29:49exploited the success of the Maltese Falcon.
29:52The next trailer we're going to see is a rather transparent attempt by Warner Brothers
29:55to ride on the coattails of Casablanca.
29:58It's for the movie Passage to Marseille from 1944,
30:01and it literally takes Casablanca as its starting point.
30:05The trailer begins with a map of North Africa, zeroing in on Casablanca,
30:09and then it moves across the Mediterranean to Marseille.
30:12It even uses film clips from Casablanca before showing clips from the newer film.
30:17You'll see Bogart together again with some of his Casablanca colleagues,
30:21speaking lines that could come from either film.
30:23You'll even hear strains of the Marseillez in the background.
30:26One more way of using Casablanca to sell Passage to Marseille.
30:30Then we'll see the 1945 trailer for To Have and Have Not,
30:34which further establishes the romantic appeal that Bogart had displayed two years earlier in Casablanca.
30:41Now notice the way the trailer presumes that by this time we already know Bogart,
30:45the romantic tough guy.
30:47Then in big bold print, it introduces Lauren Bacall
30:50as the only kind of woman for this kind of man.
30:54This was, of course, the first movie that paired the 45-year-old Bogart
30:57with the then-unknown 19-year-old Lauren Bacall.
31:01The first pairing, not the last.
31:04Here are the trailers now.
31:05First, Passage to Marseille, then to Have and Have Not.
31:24As mighty events continue to cast their shadows,
31:35the producers of Casablanca bring you another history-making adventure.
31:40Passage to Marseille,
31:42the courageous saga of a band of heroic outcasts
31:44in whose hearts France has never been defeated.
31:47Men without a country,
31:49from every corner of a world ablaze,
31:51sworn to come back to fight for the land that had disowned them.
31:56I would fight and die gladly to make my France free.
32:00Have you the courage to beat the river and the sea?
32:03I know one who asks.
32:04His name is Macrike.
32:06But is this man a patriot?
32:08A greater patriot than any of us can ever hope to be.
32:11Under the leadership of Matrak,
32:13their amazing odyssey carries them through trackless jungles
32:16and over hostile seas,
32:18braving every danger,
32:19fighting for freedom
32:20as only men who have lost freedom can fight.
32:23It's Humphrey Bogart as Matrak,
32:25Claude Rains,
32:27Michelle Morgan,
32:28Philip Dorn,
32:30Sidney Greenstreet,
32:32Peter Lorre,
32:33George Tobias,
32:35Helmut Dantine.
32:37I've got to reach Marseille.
32:39I'm trying to get to a woman.
32:40I never intended to fight.
32:43If you won't fight,
32:44why should we help you escape?
32:47I'll leave that to your conscience.
32:50Now on,
32:50you will navigate this ship under my command
32:52until we reach Marseille.
32:53This is Paris,
32:54if I give you your liberty,
32:56will you give me your word of honor
32:57to take this ship to Marseille?
32:58and I'll leave that to you next week.
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35:00What did you do that for?
35:08I've been wondering whether I'd like it.
35:10What's the decision?
35:12I don't know yet.
35:21It's even better when you help.
35:24Stand by that wheel.
35:25Wait a minute, give me that gun.
35:27You can't fight them guys, Harry.
35:30You can't fight them.
36:00Did you notice how they faded out the background music
36:17when Bogart and Bacall kissed in the trailer for To Have and Have Not?
36:20It was Warner Brothers' way of accentuating the passion between the stars.
36:24Of course, that passion between them was genuine.
36:26Bogart and Bacall were married in 1945, just four months after this movie came out.
36:31In our next trailer for the 1947 movie Dark Passage, we'll see Warner Brothers' publicity
36:37cashing in on the Bogart-Bacall combination in a very calculated way.
36:41This was the third Bogie and Bacall film, and the trailer starts out with the movie Usher
36:46talking to the audience, raving about those earlier films.
36:49It's a way of reminding the audience how good Bogart and Bacall were together,
36:53in the hope that, like the Usher, everybody would be excited about this rematch.
36:57After the trailer for Dark Passage, we'll see how Warner Brothers handled the challenge
37:01of promoting an unusual and offbeat Bogart film in 1948,
37:06The Treasure of the Sierra Madre.
37:08On this movie, the publicity department was faced with selling a film
37:12in which Bogart wasn't romantic or heroic.
37:14In fact, he was devoid of all the desirable qualities they'd spent years building up.
37:19The solution was to position this film as a prestige package.
37:23The trailer begins in almost epic style, with letters scrolling up the screen,
37:28quoting movie reviews, proclaiming the film's greatness.
37:31And Bogart is positioned not so much as a screen idol,
37:34but is rather an accomplished actor in a landmark film.
37:38Hear the trailers now.
37:39First, Dark Passage, and then The Treasure of the Sierra Madre.
37:44You remember this one?
37:56Boy, they really made that torrid zone sizzle.
38:03And this one?
38:04Big!
38:05What?
38:06It was colossal!
38:11Wait till you see this one.
38:12Take it from a guy who sees the wall.
38:15It's the best yet.
38:19You won't tell me because you think I'll come there.
38:22You think I'd follow you.
38:23You'd be insane to follow me.
38:25Was I insane to pick you up on the road?
38:27Was I crazy to let you stay here?
38:28I thought I had a pretty good life here, but your going away doesn't make it seem good anymore.
38:58You know, I've got the Indian sign on me.
39:01It seems I can't win.
39:02I've sort of joined your team.
39:04Don't look forward to being without you.
39:07When I leave here, you're off my team.
39:09Lucky to be.
39:10You're a guy with plenty of trouble.
39:12I don't have a trouble in the world.
39:13Don't tell me, brother.
39:14I know.
39:15Your trouble is women.
39:17I've cried myself to sleep at night because of you.
39:19She's got you now.
39:23She wants you very badly, doesn't she?
39:26She's willing to run away with you and keep on running and ruin everything for herself.
39:31Well, she doesn't have you now and she'll never have you.
39:33She's going to run away with you and keep on running and ruin everything for herself.
40:03She's going to run away with you.
40:33Up into the forbidding majesty of the great Madre range go men.
40:42Their past buried in silent secrecy.
40:44Their futures hidden in the mystery of adventure.
40:47Men drawn together in their search for gold.
40:51Dog, soldier of fortune.
40:54Howard, the old timer.
40:56Curtin, the youngster.
40:57And Cody, the intruder.
41:01These are the men who tried to tap the treasure of the Sierra Madre.
41:05Men with an oath on their lips and muscles in their arms.
41:08But men with greed in their hearts.
41:10Ready to break their backs.
41:12To sell their very souls for gold.
41:15Fighting shoulder to shoulder against the forces of nature.
41:18Only to find their greatest enemy is human nature.
41:23Get your trap.
41:23Shut up or I'll smash your head flat.
41:25Go ahead.
41:26Throw it.
41:26Without me, you two would die here more miserable than rats.
41:29Believe me, Malone.
41:30Can't you see the old man's nuts?
41:31What?
41:34You're so dumb you don't even see the rick of your cat now with your own feet.
41:37As far as I'm concerned, I don't want to keep that dame waiting, whoever she is.
41:59We wounded this mountain and it's our duty to close her wounds.
42:02The least we can do to show our gratitude for the wealth she's given us.
42:04You talk about that mountain like it was a real woman.
42:06You do a lot better to me than any woman I ever knew.
42:10I know exactly what you mean.
42:12You want to take it all for yourself and cut me out.
42:15I know you for what you are.
42:16For a long time I've had my suspicions about you.
42:18Now I know I've been right.
42:19So that's your stinking game.
42:20Is it informing?
42:21I knew you as an informer.
42:23I knew it all the time.
42:24Take a look down that mountain.
42:26This means all our funerals.
42:27What's that?
42:28If I'm right in what I'm thinking, may the Lord be with us.
42:30They're not soldiers, they're bandits.
42:36Humphrey Bogard had come full circle at Warner Brothers by the time he made The Treasure of the Sierra Madre.
42:59He was playing Fred C. Dobbs, a character not unlike his earlier stereotype gangster characters, yet now he was promoted as Bogart the actor.
43:09Bogart went on to achieve still greater acclaim, and the transformation from one-dimensional movie thug to respected film actor was fully acknowledged in 1951,
43:18when he won the Academy Award for his performance in The African Queen.
43:24Nowhere was the evolution of the Bogart image more apparent than in the trailers for his movies.
43:29Over the years, the Warner Brothers Publicity Department revised and reinvented Humphrey Bogart for the greatest box office impact,
43:36and it was in their trailers that these crucial changes first took shape on screen.
43:41Today, as always, movie trailers are a big part of what makes or breaks a film.
43:46They help us decide which movies we'll see and which ones we won't.
43:50They also tell us which stars the studios are promoting and what qualities they think we'll respond to the most.
43:56Of course, we're being cleverly manipulated, but we know it, and most of the time we also enjoy it.
44:01And we hope you've enjoyed watching these trailers with us, and that you'll join us again for our next Becoming Attractions.
44:11And we hope you've enjoyed watching these trailers.
44:41And we'll see you then.
44:42Thank you.
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