Kolhapuri Chappal: Culture, Craft & Prada

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Discover the heartfelt story behind Prada’s Kolhapuri Chappal moment, where global fashion meets rich Indian heritage. This video delves into the timeless craftsmanship of Kolhapuri chappals—handwoven leather sandals symbolizing generations of artisan legacy from Maharashtra and Karnataka. Explore how Prada’s Spring/Summer 2026 menswear show at Milan Fashion Week drew inspiration from this cultural icon, sparking a meaningful dialogue about respect, recognition, and collaboration. Witness the intricate artistry, traditional workshops, and heartfelt responses from artisans and leaders, highlighting a future where fashion honors and uplifts authentic cultural roots. Join us on this cinematic journey celebrating craft, culture, and connection—one step at a time. Like and share if you believe in honoring artisan legacies worldwide! #KolhapuriChappal #Prada #IndianCraftsmanship #FashionWithRespect #CulturalHeritage

Transcript

00:00Love for Craft, Culture, and Connection, Prada's Kolhapuri Chapal Moment

00:04In a world where fashion often dances between inspiration and imitation,

00:09love for culture has taken center stage, and this time it's all about the soulful story behind the Kolhapuri Chapals.

00:16Prada, the iconic Italian luxury brand, has opened its heart, and its archives,

00:21to acknowledge that the eye-catching open-toe leather sandals featured in its spring-summer 2026 menswear show at Milan Fashion Week

00:28were, in fact, inspired by the timeless beauty of Kolhapuri Chapals,

00:33those handcrafted treasures born from generations of Indian artisanship.

00:37The revelation comes after waves of emotions swept across India,

00:41from artisans to officials, from social media to government offices,

00:44all echoing one heartfelt plea, acknowledge our roots, honor our craft.

00:50These aren't just sandals, they are stories stitched in leather,

00:53legacies passed down through families in Maharashtra and Karnataka,

00:57Known for their intricate weaving and unmatched comfort,

01:01Kolhapuri Chapals are more than footwear, they are cultural icons,

01:04protected under India's geographical indication, GI, tag since 2019.

01:10Lorenzo Bertelli, head of corporate social responsibility at Prada Group,

01:14responded with grace and openness.

01:15We deeply recognize the cultural significance of such Indian craftsmanship.

01:19In a heartfelt letter addressed to Lalit Gandhi,

01:23President of the Maharashtra Chamber of Commerce, Industry and Agriculture, Makia,

01:28Bertelli acknowledged the emotional weight behind the design

01:31and emphasized that the collection is still in early development stages.

01:35No pieces have been finalized or approved for production yet.

01:38But what truly touched hearts was Prada's willingness to engage further.

01:42We are committed to responsible design practices, fostering cultural engagement,

01:47and opening a dialogue for a meaningful exchange with local Indian artisan communities.

01:52Imagine a world where global fashion doesn't just take inspiration,

01:56but gives back love, credit, and opportunity.

02:00Where international giants like Prada don't just borrow beauty, but help amplify it.

02:04By collaborating with the very hands that shaped the original dream.

02:08This moment isn't just about controversy, it's about connection.

02:13It's about respecting centuries-old traditions while walking forward into a future

02:17where creativity and culture walk hand in hand.

02:20And as artisans from Kolhapur stood before Maharashtra's chief minister,

02:24demanding protection of their heritage, the message rang clear.

02:28These chapals are not only symbols of pride.

02:31They are livelihoods, lifelines, and legacies.

02:35So here's to Prada for listening.

02:36Here's to India for standing tall.

02:39And here's to a future where love for culture becomes the trend we all follow.

02:42Because when fashion meets respect, the world looks more beautiful.

02:46One step at a time.

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