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  • 2 days ago
Discover how to use Pinterest to boost your brand’s reach with this step-by-step guide!

Learn from Chai Point, a leading Indian tea brand, as they share their Pinterest success story. From creating keyword-rich pins to building engaging boards, this video covers practical tips to drive long-term traffic and grow your brand. Perfect for businesses, bloggers, and marketers looking to leverage Pinterest’s 450 million monthly users for steady visibility.

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Transcript
00:00Hello everyone, in today's video, we will explore, how to use Pinterest for brand reach,
00:05let's get into the video. Pinterest has over 450 million users every month.
00:13Unlike other social media, pins stay visible for 3-6 months, giving your brand longer exposure.
00:19Using Pinterest can bring up to 30% more traffic to your website,
00:23helping you build steady brand awareness and attract more visitors.
00:27To use Pinterest well for your brand, first switch to a free Pinterest business account.
00:34This gives you special tools like analytics, ads, and lets Pinterest know you're a brand,
00:39not just a personal user. Next, use keywords that people actually search for,
00:45like eco-friendly fashion, and include them in your pin titles, descriptions,
00:49and board names to help your pins show up in searches.
00:53Finally, create boards that match what your audience wants.
00:57Naming them clearly so people can find your brand faster,
01:00think of boards as folders that organize your pins by topic.
01:04To drive free traffic from Pinterest,
01:07use Pinterest Analytics to find out which pins get the most saves and clicks.
01:12Create pins that show how your product fits into everyday life,
01:15not just plain product photos.
01:17For example, instead of just a candle photo, make a pin called,
01:22Calm Morning Routine with Scented Candles, to help people imagine using your product and
01:26encourage them to click through.
01:29To avoid common Pinterest mistakes, post regularly to keep your content visible.
01:34Use keywords so your pins appear in searches.
01:38Link pins to specific pages, not just your homepage,
01:41and add text to your pins to explain them better.
01:45These steps help more people find and engage with your brand.
01:49Use free tools like Canva to create attractive pins easily.
01:54Post about 5-10 pins each week to stay active without overwhelming your audience.
01:58Always link pins to helpful pages like blog posts or product pages.
02:04Keep your content focused on your brand's niche.
02:07Be patient, Pinterest grows your brand slowly but steadily over time.
02:11Don't forget to visit our website, eflot.com
02:22See you next time!

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