- 25/06/2025
When image architect Law Roach is behind a look, it's 10s across the board. The man himself talks us through some of his most iconic career moments thus far to working with #tomdaya, Megan Thee Stallion's SNL double-duty debut and the Disney show that connected him to Celine Dion.
Director and Cinematographer: Clarence Fuller
Editor: Jai Love
Production Swing: Anthony Lavino
Sound Mixer: Helian Zhang
Production: Production Squad
Senior Video Producer: Stephanie Romero
Associate Video Producer: Kellie Scott
Hair Stylist: Antoinette Hill for MMG
Makeup: Tiffany A Lucio
Executive Director, Creative: Alexa Wiley
Graphic Designer: Natalia Sztyk
Executive Director, Entertainment: Jessica Baker
VP, Social: MacKenzie Green
Director and Cinematographer: Clarence Fuller
Editor: Jai Love
Production Swing: Anthony Lavino
Sound Mixer: Helian Zhang
Production: Production Squad
Senior Video Producer: Stephanie Romero
Associate Video Producer: Kellie Scott
Hair Stylist: Antoinette Hill for MMG
Makeup: Tiffany A Lucio
Executive Director, Creative: Alexa Wiley
Graphic Designer: Natalia Sztyk
Executive Director, Entertainment: Jessica Baker
VP, Social: MacKenzie Green
Category
🛠️
LifestyleTranscript
00:00The way you know you've created an iconic look is that people wear it on Halloween.
00:08It becomes a Halloween costume.
00:09Hey, what's up? It's me, Image Architect Law Roach,
00:11and we're going to go behind the scenes with who, what, where.
00:20Aria was so excited, and she looked so beautiful that night.
00:23I remember just her being nervous and excited all at the same time,
00:27which everyone is when you go to the Met.
00:29It's a lot of cameras.
00:31The thing about the Met is that all the nerves and everything is just getting there,
00:36and once you're there and you walk up the stairs and you go into the actual ceremony,
00:40it's over so fast, but just the anxiety of getting ready and making sure it's,
00:45and being on time is the stressful part.
00:48I love when I get the opportunity to be a part of someone's first
00:52because I think that's a memory that no one will forget,
00:55and then Ariana is so iconic.
00:57Like, we'll revisit that look for years and years and years.
01:00There'll be a retrospective of her career and her life,
01:04and you'll see that dress and other dresses and maybe some ponytails, you know.
01:09I always tell her, like, I feel like her ponytails should be in the Smithsonian.
01:15The theme for that year was camp.
01:18What's more campier than a Disney film?
01:21But it was a real story in that sometimes Zendaya calls me her fairy godbrother
01:26or godmother, depending on how I'm acting that day.
01:28The story was that she was leaving Disney, and this was before Euphoria premiered,
01:35and so it was kind of her shedding, not shedding her Disney image,
01:40but just moving into more of her, because, you know, Rue is totally different from KC,
01:46like way, way different from KC.
01:49And so that was to pay homage to her career as this Disney princess.
01:54We knew when Euphoria premiered that people would get to see a whole other side
01:59of Zendaya the actress, and a lot of people didn't see this,
02:03but she actually lost her glass slipper at the top of the stairs.
02:06So that was, like, the final hurrah and paying homage to Disney,
02:11which gave her the start of her career.
02:13So this, I'm really proud to say this was actually one of the first viral fashion moments.
02:21I got a call from my manager at the time.
02:24Really casually, she said,
02:26Oh, Celine's team called, and she wants to meet you.
02:30You know, I was like, Celine who?
02:32Like, Celine Dion.
02:33I said, who?
02:35She said, Celine Dion, fool.
02:37So I went to the Billboard Awards to meet her.
02:43I waited for her in her dressing room.
02:45She came in the dressing room, and she said,
02:47I've been following your career because my kids watch KC Undercover,
02:54and you dress KC.
02:56What that outfit and that image did was disrupted the way people think about
03:03and thought about Celine.
03:04Like, we were used to this very glamorous beads and sequins and rhinestones and the voice
03:12and the personification of the diva, and to see her in streetwear.
03:18And she was wearing this Vatmont tribute, Titanic tribute sweatshirt,
03:23and just some jeans and a sandal and a bag.
03:26And I think that it really kind of messed people up.
03:29It's like, oh, wait.
03:30Like, Celine Dion's a real person, you know.
03:32I did it because Celine Dion is one of the coolest people I've ever met in my life.
03:38And her knowledge of fashion and construction and couture and designers is so vast.
03:46And I learned so much from working with her.
03:49And when I found out who she really was, was on the inside,
03:53not the image that we had all created of her on the outside,
03:57I'm like, of course you would want to wear this sweater.
04:00Of course.
04:01Kerry Washington at the Vanity Fair party, she was wearing Zouhair Mera couture.
04:05I love this collection.
04:06The collection was based on Egypt and Egyptian goddesses.
04:09And when I think of Kerry, I think of her in that way.
04:12When I saw it, I just thought it was so amazing.
04:14It was encrusted.
04:15And it just made me feel like this is something that Cleopatra would have worn.
04:19There was a little pushback because I think someone else said that it's too costumey.
04:24But I'm like, it's a moment.
04:25You know what I mean?
04:26Like, and don't let other people's fears or, you know,
04:32or something that makes someone else uncomfortable,
04:34don't let them project that onto you.
04:37She ended up wearing it and she called me the next day.
04:39She was like, you were right.
04:40She's like, as soon as I walked through the door,
04:42everyone was saying how great I look.
04:44Everyone was saying that the dress that it was so interesting and so beautiful
04:47and she looked so regal.
04:48And that night, Tracee Ellis Ross actually wore something from that collection as well.
04:54Here are these two, you know, goddesses, queens, if you will,
04:59in the same party, in the same collection.
05:01Point of the story, the more the story is that I'm always right
05:05and whoever tells you different is always wrong.
05:09She was wearing custom Armani Privé.
05:12That was one of the things, COVID was such a traumatic, devastating time for the world.
05:21Looking back at it, it was a couple things that came out of it
05:24that ended up being beautiful moments, right?
05:27One being the entire world was going through the exact same thing at the exact same time.
05:35And we all got a chance to just sit still.
05:39Second, like, myself and her entire family got to literally be in that room
05:46so close to her when she won her first Emmy.
05:51And it was just so much love and joy and excitement.
05:56And we were all so proud.
05:58And we got to, like, run up and hug her and just wrap our arms around her
06:02and, like, surround her with love the entire night.
06:05And had it not been in lockdown, we wouldn't have shared that moment with her the way we did.
06:10It's one of my fondest moments of being around her.
06:15I looked an absolute mess.
06:17Everybody else had on black.
06:18And here I am with this, like, rusty orange, like, tracksuit.
06:22I don't know what I was thinking, but I also didn't think that I would...
06:26You know, you take it for granted.
06:27She's sitting in front of a little computer screen.
06:29And, you know, I didn't know that it was capturing as much as it did.
06:33But still, you know, wrong outfit, but right time.
06:37And I'll always remember that moment.
06:39So, I got the call from Sam, the creator and director of Euphoria, Sam Levison.
06:47He asked me, this was all in, like, heavy, heavy lockdown.
06:53So, I never got a chance to sit with him.
06:55Everything was done from Zoom and a bunch of conversations.
06:59It was great.
06:59It was challenging for that reason.
07:01You know, I wasn't able to physically be in the room with her or around her.
07:06But it was also...
07:06I felt so creative.
07:08And for that look to come out and to get the type of love that it got was really incredible.
07:14I'm super proud of that because I got to add costume designer, you know, to my resume.
07:20And I think that dress will become an icon because I think that film is something that people will go and reference, you know, 20, 30, 40 years from now.
07:29And for me to have a little small piece of that legacy, it makes me really proud.
07:35I've been actually dressing Tom for a few years now.
07:37I think Tom is the ultimate movie star and, you know, he works and he promotes the film and then he kind of disappears for a while, which is really great.
07:47He has still a mystique around him that people are still trying to figure out, I think, and what makes him so appealing to people.
07:54And before him and Zendaya's relationship was public, when you get to dress the two leads from a major movie, it's always a big accomplishment.
08:04It's a lot of work, but it's a, it's a big accomplishment and Emma Watson wearing Alexander McQueen, our relationship is really new.
08:12I am a firm believer that the universe puts you in people's lives exactly at the moment you're supposed to be there.
08:17She said, you know, would you consider working with me?
08:19I'm like, would you consider working with me?
08:21Emma is iconic on her own.
08:25She has a way of describing, you know, the feeling of things that she likes.
08:31And I think I, I style from an emotional place and I think she wears clothes from an emotional place.
08:37And she's also really a champion for trying to help fashion become more sustainable.
08:43And I think that's one of my biggest profiles.
08:45The easiest way to become or do something that's sustainable is to wear clothes that someone else, someone else has already worn.
08:52It's the easiest way.
08:53It's a no brainer, right?
08:54You know, go to a thrift store, a consignment show or a vintage shop and, and buy something that already has a life and, and, you know, continue to give it a life and give it away to someone else, hand it down or even resell it.
09:07So I think that, you know, that really brought us closer.
09:11Well, I've done SNL a few times.
09:14One thing I will tell you guys about Megan Astaire that you might not know is that she is the nicest, sweetest, most patient person I think I've probably ever met.
09:27And Saturday Night Live is nerve wracking.
09:29And when someone is that nice, it makes you want to work extra, extra hard for her.
09:34I think she did incredible.
09:35I think she looked incredible.
09:37The picture you saw was her walking into 30 Rock and a full PP Pink Valentino look.
09:45Oh, that was a tough one.
09:46That night Zendaya was being honored as CFDA's fashion icon.
09:51So we felt like that it had to be amazing, especially after Rihanna's look.
09:57Rihanna is kind of, you know, and, you know, we know that we could never top, top Ree, but we wanted to be a close second.
10:05And I also wanted to be young and, and we chose red because red is always, to me, is the color of power.
10:12So there has that body and that, those abs and, you know, why not?
10:16It was the night to really go for it.
10:18That look has become iconic, and I say it because the way, you know, you've created an iconic look is that people wear it on Halloween.
10:30It becomes a Halloween costume.
10:31So if you have never done anything or worn anything that has become a Halloween costume, you are not iconic.
10:39I believe you're named the first ever stylist to win the VFDA.
10:44So what does that mean?
10:45Yeah.
10:45When it comes to American fashion, that is the top of the top.
10:51And, you know, for me to be the first ever stylist to, to be, to be recognized, you know, I'm overjoyed.
10:57And then I'm nervous because I have to give a speech in front of these people that, that I look up to and grew up wanting.
11:06And, you know, me coming from, from where I came from, like, most of these clothes weren't affordable.
11:13And now, like, these people know my name and I'm friends with some of them.
11:17And it's just, it's just, it's just the biggest thing of it is that I hope that I am a, an example that any and everything is possible.
11:27If you really stick to the core values that, that you're taught by whoever raised you, you know, work really hard, be kind to people, treat people the way you want to be treated.
11:38I've impressed and, and, and done things and, and hopefully shifted culture a bit where that the CFDA is recognizing me and honoring me with this award that no one else has gotten previously.
11:52So it's, you know, I'm just, I don't know how to feel.
11:55I'm happy.
11:56So, hey guys, thanks for tuning in and let me know which of these looks were your favorite.
12:01Comment down below.
12:02Comment down below.
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