- 6/25/2025
It's giving young and empowered! Get ready to be inspired by the story of Mae Layug-Madriñan, founder and CEO of Get Ready With Me (GRWM) Cosmetics. 💄✨
Mae shares her journey from nurse to beauty content creator to CEO! She opens up about her inspirations and dreams of making Filipino beauty or F-beauty more inclusive. Discover how she built a sustainable, community-first makeup brand that’s redefining local beauty standards, only here on Power Talks with Pia Arcangel!
Mae shares her journey from nurse to beauty content creator to CEO! She opens up about her inspirations and dreams of making Filipino beauty or F-beauty more inclusive. Discover how she built a sustainable, community-first makeup brand that’s redefining local beauty standards, only here on Power Talks with Pia Arcangel!
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00:00From a dedicated nurse to a beauty content creator, and now the visionary behind Get Ready With Me Cosmetics,
00:06she's redefining beauty standards for Filipinas everywhere.
00:09Guided by her passion for inclusivity, she has built a brand that celebrates all skin tones and skin types
00:14through high-quality, accessible products.
00:17And today, she's not just a successful entrepreneur, but a powerful voice in the local beauty industry.
00:23Join us as we uncover the inspiring journey of May Layug Madriñan right here on Power Talks.
00:30That time, mayroon pang stigma yung makeup na talaga, na parang,
00:34ay, kapag nag-makeup ka, maarte ka, kapag nag-makeup ka, malandi ka, ganyan-ganyan.
00:38Naging mahirap ba yung transition for you from registered nurse to business owner?
00:42Actually, yung naging bridge talaga between being a nurse and being an entrepreneur sa akin
00:48is yung pagkocontent, yung love ko for beauty products.
00:51Yung lahat nung savings ko pre-pandemic, in-invest ko siya in putting up Get Ready With Me Cosmetics.
00:58Given all that you have accomplished in such a short amount of time, deba?
01:02Ano pa yung gusto mong gawin?
01:03I want F-Beauty na ma-revolutionize na yung beauty industry,
01:08not only in Philippines, but also in other parts of the globe.
01:12What does makeup mean to you, May?
01:15It's a powerful weapon.
01:17You can use it to feel more confident, to feel more ready.
01:22Hi! It's nice to meet you!
01:28Nice to meet you too also, Miss Cia.
01:30Grabe excitement! Pinapanood nung kita natin.
01:33Ganyan pausap kita.
01:35Well, ako, ginagamit ko lang yung mga eyeliner mo,
01:38tas ngayon kausap na kita.
01:41It's so nice to meet you.
01:42Thank you, thank you. It's an honor to be here.
01:44May, I see you're joining us from your office, tama ba?
01:46With all your plaques behind you, mga awards mo behind you.
01:52So, alam namin that this, of course, keeps you very busy.
01:55Yung pagiging CEO of GRWM, Get Ready With Me Cosmetics.
02:00Pwede mo bang ikwanto sa amin, May, kung paano ka nag-umpisa
02:03sa pag-tatag at pag-launch, pag-lunsad ng iyong sariling makeup line?
02:09Actually, nag-sert ako ni Cia as a cardiopner.
02:12So, I used to work in Makati.
02:13So, almost three years ako nagtrabaho doon.
02:16So, habang nagtatrabaho ako as a nurse is,
02:19suma-sideline na din ako.
02:21Nag-start na din ako gumawa ng content.
02:23Kasi, at that time, nahilig din talaga ako sa makeup.
02:27Kasi lagi ako nanonood ng mga YouTubers.
02:29And natuwa ako kasi, parang even ako,
02:32yung mga friends ko nagtatanong sa akin,
02:34May, anong magandang makeup?
02:35Tapos, the way I explain it to them,
02:37very complete.
02:39Sabi ng friend ko, ang tinanong ko, yes or no,
02:41ang sagot mo sa akin, complete with explanation
02:43ng pros and cons.
02:45So, na-start ko talaga siyang ma-adapt
02:47as a content creator.
02:48Nag-review ko ng beauty products.
02:50And then, nag-start ako magkaroon ng mga collaboration
02:52with local brands.
02:54So, nung time na yun,
02:55habang nagpo-content ako,
02:57I was also asking myself,
02:59what's next for me?
03:00And, as a beauty creator
03:02na nag-review ng mga makeup products,
03:04napansin ko yung pare-parehas kami
03:06nang hinain nung mga,
03:08nanonood ng video ko na,
03:09hala, Miss May, bakit puro pang fair lang?
03:13Bakit walang shade for morenas
03:15or for brown skin tone like us?
03:17I grew up in the household na
03:19hindi standard ang pagiging morena.
03:22Na parang kapag morena ka,
03:23hindi ka maganda.
03:24Kapag morena ka,
03:25kung ano-ano yung itatawag nila sa'yo.
03:27Habang lumalaki ka,
03:28ang sinasabing standard of beauty was different?
03:30Yes.
03:30Na parang pag,
03:31habang lumalaki ako,
03:33laging sinasabi na,
03:34ah, yung cousin mo ganito maputi.
03:37Ang ganda-ganda niya, etc.
03:38Tapos kami na magpipinsa ng mga morena,
03:41parang kami yung,
03:42kumbaga,
03:43hindi kami pasok sa standard.
03:45Ah, okay.
03:46Kaya actually,
03:47nag-ano din siya,
03:48parang nag-transpire din siya sa akin
03:49yung content creator na ako.
03:51Na naramdaman ko din yung nararamdaman nila
03:53na ang hirap kumanap ng product
03:55na magmamatch sa skin tone ko.
03:56Kasi before,
03:57yun yung standard
03:58na kailangan ganito yung itsura mo,
04:01kailangan ganito yung skin tone mo,
04:03kailangan ganito ka
04:04para masabing pasok ka sa beauty standards.
04:07So,
04:08since I am collaborating with many local brands
04:11na open yung eyes ko sa product development,
04:13so sobrang nai-interest ako sa research and development.
04:16And then,
04:17yung lahat nung savings ko pre-pandemic,
04:20in-invest ko siya
04:21in putting up,
04:23get ready with my cosmetics.
04:24And then,
04:26nag-pandemic na.
04:26So,
04:27sobrang daming uncertainties.
04:30Ilang beses pa ako na-scam
04:31before ko na-open
04:32si Get Ready With Me Cosmetics.
04:34So,
04:34ang daming struggles.
04:35And then,
04:36comes in 2021,
04:38May 2021,
04:39finally,
04:40nai-labas namin
04:41si Get Ready With Me Cosmetics.
04:43So,
04:43doon na nag-start siya,
04:45but
04:45sobrang dami ding
04:46hesitations
04:48ng consumers
04:49kasi parang
04:49sa mindset nila,
04:51oh,
04:51it's another
04:51influencer brand.
04:54So,
04:54sabi ko naman,
04:56I did not put up
04:57Get Ready With Me Cosmetics
04:58to make it,
04:59you know,
04:59about me,
05:00about my brand,
05:01about sa akin lang.
05:02Sabi ko,
05:02I put up Get Ready With Me Cosmetics
05:03for the Filipinos
05:05kasi ang dami sa atin na
05:06kulang-nakulang pa din
05:07in-offer na
05:09shade selection
05:10when it comes to
05:11makeup pieces.
05:12Kaya,
05:12pinramiss ko talaga doon
05:13sa mga nanonood sa akin,
05:15talagang we will do our
05:16best
05:17na makapag-offer
05:18ng mga wide shade range
05:19for the Filipino skin tone.
05:21Curious ako doon sa
05:22sinasabi mong
05:23product development.
05:24Pag ganyan,
05:25parang may ready product
05:26tas i-re-re-package na lang.
05:27Pero,
05:28ganun din ba yung
05:29naging process ninyo?
05:31May iba kasing
05:31process na tinatawag
05:33na yung
05:34yun nga,
05:34yung parang papalitan mo
05:35na ng packaging,
05:36ganyan.
05:36So,
05:37rebranding kasi yung
05:38term nila doon.
05:39So,
05:40mas madali po yung ganun.
05:41Pero yung sa ginagawa po
05:42kasi namin,
05:43talagang from ground up
05:44namin,
05:44pino-formulate yung
05:45mga products.
05:46Kasi ang goal namin
05:48is yung formulation,
05:49kailangan talaga
05:50dumaan siya sa
05:51vigorous testing.
05:52For example,
05:53pag kami sa R&D,
05:54ang gusto namin formula,
05:56yung talagang mawi-withstand
05:57niya yung
05:57weather sa atin.
05:58Kasi di ba,
05:59very yung inito.
06:00Oo,
06:01so,
06:02dumadaan talaga siya
06:03sa multiple testing.
06:04Sometimes,
06:04nandun na kami sa,
06:05kumbaga,
06:06close to mass production na
06:08we have to stop
06:09the mass production
06:10kasi wait,
06:11may need pa palang
06:12i-adjust.
06:13Hindi pa natin pwede
06:14i-mass produce.
06:15So,
06:15gano'n namin siya ginagawa.
06:17So,
06:17saan ka naghanap
06:18ng mga,
06:19kumbaga yung raw materials
06:21or yung ingredients mo?
06:22Actually,
06:23we are partnering
06:24with different manufacturers
06:26from Korea,
06:27from Taiwan,
06:29from China.
06:30So,
06:31sila yung katulong namin
06:32na gumagawa ng mga
06:33formulations.
06:34And then,
06:34kanyari magbibigay kami
06:35ng certain products
06:37sa humi namin,
06:38okay,
06:38gusto namin ng powder blush.
06:40Pero ito yung mga,
06:41gusto namin ingredients niya.
06:43And then,
06:43ito yung mga gusto namin
06:44maging claims niya.
06:45So,
06:46gagawa sila ng formula
06:47based dun sa kailangan namin.
06:49And then,
06:50ipapadala nila sa amin yun.
06:51Pag pumasa sa R&B,
06:52ipapatest na namin siya
06:53dito sa mga tao
06:54dito sa office,
06:56sa mga friends namin,
06:56sa mga influencers.
06:57And then,
06:58kapag nakuha kami ng
06:59magandang feedback
07:00based on our,
07:01taon dito,
07:02focus group discussions,
07:04then,
07:04tsaka namin siya
07:05ipoproduce
07:06or ibapamas.
07:07Oh,
07:08and meron dito ba kayo
07:09mga local suppliers
07:10or partners?
07:11I used to have
07:12a local partner
07:13for our very first product,
07:15yung milk tin.
07:16Pero kasi,
07:17Miss Tia,
07:17medyo struggling pa
07:18yung production dito sa atin
07:20when it comes to
07:20colored cosmetics.
07:22Sa mga skincare,
07:22medyo madami na sila.
07:24Pero for some
07:25colored cosmetics,
07:26is hindi pa ganun
07:27ka-advanced
07:27dito sa Philippines.
07:29Kaya,
07:29as much as I want
07:30na sana dito,
07:31lahat,
07:32of course,
07:32we want to help
07:33the economy,
07:33we want to open
07:34opportunities to
07:35Filipinos,
07:36but there are just,
07:37you know,
07:38some instances
07:38na hindi pa talaga kaya.
07:40Like,
07:40for example,
07:41mga brow pencils
07:42is wala pa siyang,
07:44wala pang local brand
07:45na nakagawa
07:45na dito produce.
07:47Kasi yung technology niya,
07:48yung mga equipment,
07:49yung machines niya,
07:50is available lang siya
07:52sa ibang bansa
07:53or hindi pa siya
07:54kayang i-adopt
07:55dito sa atin.
07:56Okay.
07:57So,
07:57kaka-fourth anniversary
07:59niyo lang,
08:00di ba?
08:00Sabi mo nga,
08:012021 kayo nag-upisa.
08:03And then,
08:03in those four years,
08:04grabe,
08:05nakikita namin yung
08:05products ninyo,
08:07department store,
08:08online,
08:09and in big areas,
08:11di ba?
08:11So,
08:12paano nyo napalaki
08:13ng gusto yung brand ninyo?
08:15Actually,
08:15Miss Fia,
08:16even ako until now,
08:17hindi pa rin ako
08:18makapaniwala
08:19na from six products,
08:20we have 500 plus SKUs na.
08:25And from 11 employees,
08:27we have almost 150 employees na.
08:29So,
08:30I think,
08:31Miss Fia,
08:31ang pinaka-transpare din talaga
08:33between the brand
08:35and also our consumers,
08:37our go-getters,
08:39is yung nasadot namin
08:40yung mga nire-request nila
08:42na yung mga dating
08:44hindi pa nagagawa.
08:45Like,
08:46for example,
08:47noong 2021,
08:49six months after namin mag-launch,
08:51we are the first brand
08:52to launch
08:5312 shades of makeup bases.
08:55So,
08:56parang nagulantang sila,
08:57nagulant sila na,
08:58how can a six-month-old brand
09:00launch this wide range
09:01of concealers
09:02of multi-use bases?
09:04So,
09:05natuwa yung mga consumers na,
09:06we finally,
09:07merong brand na
09:08nakikinig sa atin
09:09na alam nila kung
09:10ano talaga yung kailangan natin.
09:13So,
09:13from there on po,
09:15talagang consistently,
09:16we always listen
09:17to our consumers,
09:18we study market trends,
09:21inaaral namin kung
09:22mag-estay ba itong trend na to
09:23or
09:24trend lang siya,
09:25mabilis lang siyang mawawala.
09:26And at the same time,
09:28with regards to our people,
09:30naging employee din po
09:31kasi ako dati.
09:32So,
09:33alam ko yung struggle,
09:34yung hirap ng pagiging isang employee.
09:36Kaya,
09:37nung tinayo ko po
09:37to get ready with me cosmetics,
09:39pinramiss ko talaga
09:40na
09:41well compensated sila,
09:43yung mga benefits,
09:44alagaan talaga namin sila.
09:46So,
09:46nagcombine yung dalawa
09:47and then
09:48nagtranslate po talaga siya.
09:50Lumaki po yung company.
09:51Ano ba yung first
09:52six products ninyo
09:53na una nyo nilabas?
09:55Yung first product po namin
09:57is yung tinatawag namin
09:58na milk tin.
09:59Yun po yung
10:00multi-use product
10:01for the
10:02lids,
10:02cheeks,
10:03and the lips.
10:04Parang isa lang yung
10:05nasa bag mo,
10:06di ba?
10:06Yun po kasi gusto talaga
10:07ng mga Pilipino.
10:09Like,
10:09ang mga Pilipino po kasi
10:10talagang we want
10:11value for money.
10:13So,
10:13when we launched
10:14the milk tints,
10:15talagang nagustuhan nila
10:16si milk tint.
10:17And now,
10:17from six shades,
10:19nasa 20 shades na po siya
10:20ngayon.
10:21So,
10:21kahit anong skin tone mo,
10:23undertone mo,
10:24may shade para sa'yo.
10:26Okay,
10:27and so,
10:27ngayon,
10:28bukod dun sa milk tint,
10:29ano pa yung mga
10:30naging best seller ninyo?
10:32Yung bago lang namin,
10:33Miss Pia C,
10:34yung face card palette namin.
10:37Kasi yung face card palette
10:39is a full face palette
10:41kasi hindi lang basta
10:42blush,
10:43bronzer,
10:43or eyeshadow.
10:44You can also put there
10:45your color correctors.
10:47Pwede ka maglagay
10:48ng cream foundation,
10:49ng pang kilay,
10:50ng lip products.
10:51So,
10:51basically,
10:52lahat ng hahanapin mo
10:54na products
10:56na kailangan mo
10:57for like everyday
10:58or kung gusto mo
10:59mag glam makeup look,
11:00lahat pwede mong
11:01iligay dun sa palette.
11:02At sya ka very
11:03customizable siya
11:04kasi pipili ka
11:05ano ba yung gusto
11:06kong ilagay.
11:07So,
11:07we call it
11:07lifestyle in a palette.
11:09Kasi pag nakikita ko
11:10yung mga palettes
11:11ng mga consumers namin
11:13na tinatag kami,
11:14magkakaiba talaga.
11:15May iba na
11:16sobrang kunyari
11:17blush grease sila.
11:19Makikita mo
11:20tatlong blush
11:20nasa palette nila
11:21tapos isang
11:22color corrector lang.
11:23May iba naman
11:24na talagang
11:25lahat ng creams,
11:26lahat ng powder
11:27kasi even pressed powder
11:28pwede mo ilagay dun
11:29sa palette namin.
11:30So,
11:31it's basically like
11:32anything you can think of,
11:33pwede mo siyang ilagay
11:34dun sa palette namin.
11:35Plus,
11:36iba't ibang formula
11:37kasi hindi tayo
11:38pare-parehas
11:40nang gusto.
11:41Oh,
11:41so parang yung buong
11:42makeup kit mo na yun
11:43dun sa face card palette.
11:46Oh,
11:46okay.
11:47So,
11:47saan yung nakukuha
11:48yung mga ideas na to?
11:49Based lang ba on
11:50yung personal
11:51experiences mo
11:53or syempre
11:53yung mga kaibigan mo
11:55sa staff?
11:56Yung sa mga ideas namin
11:58actually,
11:59mostly sinasagot namin
12:00or tingitignan namin
12:01ano ba yung mga
12:02nire-request
12:02or yung mga
12:03sinasabi ng mga
12:04consumers namin
12:05na kailangan pa sa market.
12:07So,
12:08yung mga palette kasi,
12:09di ba,
12:09for example,
12:09bibili tayo ng eyeshadow palette,
12:11hindi lahat ng kulay
12:12sa eyeshadow palette
12:13na gagamit natin.
12:14So,
12:15kunyari,
12:1510 shades yun.
12:17Ang magagamit mo,
12:18isa or dalawa lang.
12:19So,
12:19the rest is
12:20nasasayang lang.
12:22So,
12:22we came up with
12:22face card palette
12:24para kung ano nang yung
12:25kailangan mo,
12:27ano lang yung shade
12:28na bagay sa skin tone mo,
12:30yun lang yung ilalagay mo dun
12:31para
12:31ma-make sure mo rin
12:33na magagamit mo
12:34at masusulit mo,
12:35ma-ROI mo
12:37yung palette mo.
12:38Plus,
12:39mas tipid pa sya
12:40at mas nakakatulong sya
12:42sa,
12:43ano natin,
12:43sa environment natin
12:44kasi mga pants lang sya
12:46na may iron,
12:46na iron pants lang sya
12:48na basically
12:48i-snap mo lang dun
12:49sa palette.
12:50So,
12:51kung halimbawa
12:51naubos mo yung blush mo,
12:53yung packaging
12:54ng blush na yun,
12:55yung iron pants,
12:56pwede mo i-surrender yun
12:57sa mga
12:58HMR beings namin
13:01para kami mag-re-recycle na.
13:04Sobrang endless
13:05ng possibilities
13:06with the face card
13:07full face palette namin.
13:10I guess malaking tulong din talaga,
13:11the fact na
13:12mahilig ka talaga
13:13sa makeup.
13:14Yes.
13:15Diba?
13:16Kasi kung hindi,
13:17kung wala kang hilig
13:18dun sa produkto mo
13:20or kung hindi mo talaga
13:21ginagamit yung produkto mo,
13:22you won't come up
13:23with these ideas.
13:24Diyan.
13:24Yes.
13:26Naging mahirap pa yung
13:27transition for you
13:28from being a registered nurse
13:30kasi syempre,
13:32habang nag-vlog ka,
13:33nagpa-practice ka pa rin
13:35naman as a registered nurse.
13:36Pero yung transition
13:37from registered nurse
13:38to business owner,
13:40make cosmetics developer,
13:42or can you describe
13:43sa amin yung process na yun?
13:46Actually,
13:46yung naging bridge talaga
13:48between being a nurse
13:50and being an entrepreneur
13:51sa akin
13:52is yung pagkocontent,
13:53yung love ko
13:53for beauty products.
13:55And at the same time,
13:56since nurse din ako,
13:57Miss Tia,
13:58hindi lang beauty products
14:00yung sinishare ko.
14:01I also share
14:01women's health videos,
14:04mga din na yan.
14:05Nung gumagawa ako ng content
14:07habang nurse ako,
14:08nahihirapan na akong pagsabayin
14:10kasi nagkakaroon na ako
14:11ng unti-unti
14:12kahit pa paano
14:13ng mga project.
14:14Lalo na nung sabi
14:15ng mother ko sa akin,
14:17May,
14:17mag-take ka na ng N-CLITS
14:19yung board exam sa US.
14:22So, yung kasi talaga
14:22yung plano ko
14:23is I'm gonna go to the US
14:25para doon ako mag-practice.
14:27So, sabi ko,
14:28okay, sige.
14:29Mag-re-resign ako sa work ko
14:30para makapag-focus ako
14:31sa N-CLITS
14:32and also
14:33para makagawa ng content.
14:35At that time,
14:36kasi hiyanghiya din ako
14:37sa parents ko
14:38kasi ang source of income ko
14:39yung pag-co-content lang.
14:42And yung that time,
14:43yung pag-co-content
14:44is hindi siya enough
14:45na i-sustain,
14:47i-sustain,
14:48mag-sustain.
14:48Kasi syempre ang
14:49ano naman,
14:50especially kapag sa YouTube,
14:52di ba?
14:52Depende yan sa views mo.
14:54And then eventually,
14:55after I pass the N-CLITS,
14:59mag-a-apply na ako
14:59ng work sa
15:00BGC as a case manager
15:02na nurse.
15:04So,
15:04nung time na yun,
15:06medyo nag-start na
15:06mag-boom yung channel ko
15:08sa YouTube.
15:09And then,
15:10nung time na
15:11pipirma na ako
15:12nung J-O,
15:13is merong beauty event.
15:15Tapos parang doon na ako
15:16naturo na,
15:16ano may?
15:17Ano ba talagang gusto mo?
15:18Ano bang?
15:19Nasaan ba yung puso mo?
15:20So,
15:21pinili ko yung pag-co-content.
15:23Hindi ka pinutahan
15:24yung
15:25yung signing
15:26yung J-O ko,
15:26nagpunta ko
15:27ng beauty event
15:27and since then,
15:29talagang nag-focus ako
15:30sa pag-co-content.
15:31And from then on,
15:32nakakakuha na ako
15:33ng mga partnership,
15:34collaboration,
15:35nag-launch ako
15:36ng
15:36iba-ibang products
15:38with different
15:38local brands
15:39before.
15:40That's what got me
15:41into product development.
15:43And then,
15:43nung naka-ipon na ako,
15:45I started asking myself,
15:47what's next for you, May?
15:48Hindi ka naman forever
15:49magiging content creator.
15:51Ano bang gusto mong gawin?
15:53And as a person na
15:55mahilig ako sa mga makeup,
15:57meron akong urge talaga
15:58na I want to create something.
16:00I want to address the gap
16:01sa market.
16:03I want to launch
16:04different kinds of formulation
16:05kasi magkakaiba tayo
16:06ng skin type,
16:07magkakaiba tayo
16:08ng skin tone.
16:09Kasama ko pa yung boyfriend
16:10now my husband
16:11na si Billy.
16:12Siya yung
16:13nag-push pa sa akin na
16:14ikaw, hon,
16:15ano bang gusto ko
16:16kahit naman anong mangyari,
16:17susuportahan kita.
16:19So,
16:20so after nun,
16:21eh di,
16:22nag-decide po talaga ako
16:23na okay, sige,
16:24let's start,
16:24get ready with me cosmetics.
16:26Kakayanin,
16:26kahit na alam kong mahirap.
16:28And then,
16:29nun na po ako nag-start talaga.
16:312019 yun,
16:32nasa Korea ako.
16:33Sabi ko,
16:34masarap sa feeling
16:35pag siguro nakakita ka
16:36ng mga Filipino brand
16:37na represented
16:38yung mga Filipino talaga.
16:40Pero sabi mo kanina
16:41na-scam ka
16:42sa umpisa.
16:43Yes.
16:45Ilang beses,
16:46ni Tia,
16:46ang hirap kapag
16:47nagsisimula.
16:48Wala ako talagang
16:49solid background pa
16:50sa business.
16:51Ang alam ko,
16:51of course,
16:52yung influencer marketing.
16:54Pero,
16:54pagdating sa inyo
16:55actual business,
16:56regulatory affairs,
16:58compliance,
16:59and everything,
17:00as in,
17:00nangangapapu talaga ako.
17:02So,
17:02nag-try ako
17:03maghanap sa social media
17:04or ng mga friends
17:06na magkakilala.
17:08Tapos,
17:09ayun,
17:09nagtiwala ako
17:10dun sa mga tao na yun.
17:11Natutulungan kami
17:12ayusin yung mga papeles.
17:14And,
17:14turns out,
17:16na,
17:16yun nga po,
17:17na-scam po ako.
17:18And,
17:18kinailangan ko pang
17:19mag-loan sa banko
17:20para lang
17:22mailabas ko si Get Ready
17:24kasi kinulang na po
17:25yung ipon ko
17:26nung time na yun.
17:28Wow,
17:28so saan galing yung
17:29ano-ano,
17:29yung the will
17:30to stand back up
17:31kasi usually yung iba
17:32pag na-scam na isang beses
17:33parang,
17:34ayoko na,
17:35diba?
17:35So saan galing yung
17:36ano,
17:36yung philosophy
17:38or the faith actually
17:39to keep on going?
17:41Every time
17:41may pinagdadaanan ako
17:42or may struggle ako,
17:43layo yung kinipip in mind
17:45na may face lang to,
17:47I can overcome this.
17:49And,
17:49at that time din
17:50kasi Miss Pia,
17:51meron ng sampung tao
17:52na kumbaga on my shoulders
17:54na ayoko silang bitawan,
17:56ayoko silang pabayan
17:57kasi sobrang nakakalungkot
17:59kasi nakita ko yung struggle
18:01na pandemic na nga eh
18:03as in,
18:04hindi nila alam
18:05saan sila kukuha ng income,
18:07saan sila kukuha ng pera.
18:08So nung time na yun,
18:09sabi ko sa kanila,
18:10hintayin niyo si Get Ready With Me.
18:11Ito yung tutulong sa atin
18:13na ma-survive natin
18:14tong pandemic na to.
18:16Tapos,
18:16nagtiwala talaga sila Miss Pia.
18:18Hindi nila ako iniiwan
18:19nung nag-start na kami
18:21mag-ayos ng opisina
18:22or nung maliit na
18:23nung storage room,
18:25na doon silang lahat.
18:27So I think that's what
18:28kept me going also eh.
18:30Not only yung
18:31gustong-gusto ko mailabas
18:32yung brand,
18:33but the people.
18:34And until now,
18:35it's the people
18:36in our company
18:37that really
18:38pushes me
18:39na
18:39I have to live better.
18:41So more than
18:42more than just
18:43may, alam mo yan,
18:43may passion for beauty,
18:45it's also the people
18:46na
18:46naniwala,
18:47na nagtiwala sa akin.
18:48Yung hilig mo ba
18:50sa makeup,
18:51nag-umpisa siya
18:51nung batak ka pa?
18:53As in,
18:54estudyante pa lang
18:55or teenager?
18:57Ilan taon ka nung
18:58una ka nag-lipstick
18:59tsaka powder?
19:00Ang first encounter ko
19:01with makeup
19:02was when I was
19:03eight years old.
19:05Wow!
19:05Yes,
19:07meron akong
19:07cutscene
19:08na mahilig siyang
19:09mag-makeup.
19:10So,
19:11nung nakita ko yung
19:12mga products niya,
19:13na-excite talaga ako
19:14kasi may colorful
19:15na shadows,
19:16may kung ano-anong
19:17mga eyeliners,
19:19ganyan.
19:19And then,
19:20nung time na yun,
19:20hindi ko makakalimutan
19:21kasi habang
19:22tinitignan ito yung
19:23mga kits niya,
19:24dumating yung
19:24mga auntie ko.
19:26Tapos,
19:27syempre,
19:27at that time,
19:28meron pang stigma
19:28yung makeup na
19:29talaga,
19:30na parang,
19:31ay, kapag ninyo
19:31make-up ka,
19:32maarte ka,
19:32kapag ninyo make-up ka,
19:33malandi ka,
19:34ganyan-ganyan.
19:35And then,
19:35parang,
19:36doon na nag-start
19:37ma-open yung mind ko
19:38when it comes to makeup
19:39na parang gustong-gusto ko siya,
19:41pero dahil nga may stigma
19:42pa at that time,
19:43na syempre,
19:43bata pa ako,
19:44wala pa akong,
19:45you know,
19:45capacity to purchase.
19:47So,
19:47parang,
19:48naging ano lang siya,
19:49naging hidden,
19:50parang,
19:50ano ko siya,
19:51parang hidden goal
19:52na eventually,
19:53makakabili din ako
19:54ng makeup.
19:55And then,
19:55nung college na ako,
19:57meron akong
19:57college best friend
19:59na tinuruan niya akong
20:00mag-liquid eyeliner.
20:02And sometimes,
20:03it will take me
20:0445 minutes
20:05just to perfect
20:05my eyeliner.
20:06Kasi,
20:07isipin mo,
20:07papasok ako ng duty,
20:09mukha akong panda,
20:10kasi,
20:10kapapantay ko ng eyeliner.
20:13Tapos,
20:13doon talaga,
20:14na-start talaga ako
20:15mahinig sa kanya.
20:16Pero,
20:17because of,
20:17yun nga,
20:18syempre,
20:18makeup is our little luxury
20:20is,
20:21hindi ko pa siya
20:22kayang bilhin noon.
20:24Inag-iipunan ko talaga siya
20:25pag may gusto akong
20:26bilhin na lipstick.
20:27And then,
20:27sometimes,
20:28magugulat ako
20:29yung boyfriend ko,
20:30si Billy,
20:30yan.
20:31Magugulat ako,
20:32mayroon siyang
20:32bagong lipstick na,
20:33uy,
20:34may bagong lipstick
20:35si ganitong brand,
20:35binilang kita.
20:37Pwede mo itry,
20:38pwede mo i-review.
20:38So,
20:39siya talaga yung
20:39naging big push ko
20:41sa pagkakontent
20:42and also sa makeup.
20:43Sobrang supportive
20:44talaga niya.
20:45Gusto ko yung sinabi mo
20:46na makeup was
20:47your little luxury.
20:49I think yung makeup,
20:50ganun siya for everybody.
20:51It's something for everyone.
20:52Either your little luxury,
20:53stress relief,
20:55di ba?
20:55Something to,
20:56it's your pick-me-up
20:57for the day.
20:58So,
20:58makeup means something
20:59to everybody
21:00and it's not,
21:01it's not exactly trivial.
21:04Di ba sabi mo,
21:05nag-umpisa yan
21:06kasi tinanong ka
21:06ng kaibigan mo na,
21:08okay ba itong cosmetics na to?
21:10Tapos,
21:10ang haba
21:11ng sagot mo,
21:12doon mo naisip
21:13na maging creator,
21:14content creator.
21:14So,
21:15yung kaibigan na yun,
21:16hanggang ngayon,
21:17nag-uusap pa rin kayo?
21:19Yes.
21:19Yung nagtanong.
21:20Okay,
21:20so alam niya,
21:21alam niya na may konting papel siya
21:23doon sa,
21:24pag ano,
21:25pagtulak sa'yo
21:26maging content creator.
21:29Yes.
21:29Tsaka nung time din na yun,
21:30Miss Sia,
21:31yung boyfriend ko pa siya noon,
21:33husband ko na siya ngayon,
21:34naregaluhan niya ako
21:35ng ring light.
21:36Eh nung time na yun,
21:37sobrang mahal
21:37ng ring light.
21:39So sabi ko,
21:39oh my God,
21:40mahal na mahal niya talaga ako.
21:42Okay,
21:42wow,
21:43ang sweet.
21:44Sunilag niya ako ng ring light
21:45to support yung
21:46pag-content ko.
21:48Tapos,
21:48yung time na yun,
21:49sinamahan din niya ako,
21:50nag-load pa ako ng
21:51cellphone
21:52na pang-vlog ko.
21:55Tapos,
21:55yun yung ginawa,
21:56yun yung
21:57doon na nag-start.
21:58So,
21:58December 2016
22:00ako nag-upload.
22:01Nung unang-unang content ko,
22:02it was a lipstick review.
22:04Oh,
22:04okay.
22:05Ang galing naman.
22:05So,
22:06ano,
22:07parang
22:08sign din pala yun,
22:10yung pagtanggap mo
22:10ng isang ring light na,
22:12oh,
22:12we can do this.
22:14Yung husband mo ba,
22:15magkatrabaho kayo ngayon
22:17sa GRWM?
22:19Yes,
22:19Miss Fia.
22:20Siya ang aming COO,
22:21Chief Operating Officer.
22:23Ah,
22:24okay.
22:24So,
22:24paano yung working partnership ninyo?
22:26Pagdating sa work,
22:27work talaga.
22:29Nagbibiruan nga sila
22:29minsan ng mga staff niya.
22:30Sabi niya,
22:31alam,
22:31yun the only reason
22:32kaya hindi pa ako na
22:33nateterminate
22:34is asawa ko ni May.
22:36Pag-sang minsan talaga,
22:37Miss Fia,
22:38pag may mga kanyan
22:38na may mga problems
22:39sa operations,
22:40lagi ko sinasabi sa kanya,
22:43sa'yo yan,
22:44sa lumo yan,
22:45kasi department mo yan.
22:46So,
22:46kung kailangan mo ng tulong,
22:48magsabi ka,
22:49tutulungan ka namin,
22:50di ba?
22:50Pero,
22:51importante kasi sa amin talaga,
22:52Miss Fia,
22:53yung accountability.
22:54Pagdating sa amin ni Billy,
22:55pag halimbawa merong kaming
22:56pinagtalunan sa work,
22:59nasa work lang siya.
23:00Pero pag sa bahay,
23:01family kami,
23:02kasama yung mga kids namin.
23:03Pero,
23:04pag work,
23:04mahigpit talaga ako sa kanila.
23:06Alam naman po niya yun.
23:08So,
23:08at least,
23:09pag labas na opisina,
23:10back to husband and wife.
23:13Yes.
23:13Baka,
23:14speak po talaga.
23:15Well,
23:15speaking of family,
23:17sabi mo with your kids,
23:18ilan ang anak mo ngayon?
23:20Dalawa na sila.
23:21Two under two.
23:22Ang saya naman nun.
23:23Pero,
23:23hindi ba medyo mahirap din yan?
23:25Kasi,
23:25syempre,
23:25yung adjustment,
23:26being a mom,
23:27and then,
23:28being a working parent.
23:29Paano yun?
23:30Paano mo na-handle yun?
23:31Ang ginagawa ko,
23:32Miss Fia,
23:33pag talagang halimbawa,
23:34merong holiday,
23:36hindi,
23:36ano talaga yan,
23:37alam na mga teen ko,
23:38na hindi niyo ako may istorbo.
23:40It's a family day.
23:41It's ano,
23:42tawag ko nga,
23:42summer and royce day.
23:44Hindi niyo ako pwedeng istorbo hin.
23:46So,
23:46pagdating naman ang work time,
23:48ayan,
23:49sige,
23:49kahit i-message niyo ako.
23:50So,
23:50I really make sure na,
23:52I find time.
23:54Mahirap kasi yung pag sinabi mo na,
23:56humahanap ka ng oras,
23:58hindi ka makakahanap talaga ng oras.
24:00You have to make,
24:01na,
24:01okay,
24:02itong time na to,
24:03mag-spend lang ako ng time sa kids ko.
24:04Itong time na to,
24:05mag-work lang ako.
24:06So,
24:07that's how I find the balance
24:08in managing my time.
24:10Na,
24:10pag sa family time,
24:12family time.
24:12Pero,
24:13pag sa work,
24:14work po talaga.
24:15So,
24:16ganun po ako mag-trabaho.
24:17Paano yan?
24:18Kung halimbawa,
24:19sabay kayo ni Billie na kailangan pumasok,
24:21may instances ba na ganun?
24:22Or,
24:23parang magpapasahan na lang kayo na,
24:24o sige,
24:25ikaw muna ako dito sa bahay.
24:27Ay,
24:28wala naman Miss Pia,
24:29kasi malapit lang din sa bahay namin yung office.
24:31So,
24:31customer is possible.
24:33Kung hindi kami kailangan,
24:34bumunta ng office,
24:35if we can work from home,
24:36we do that.
24:37Para,
24:37mas marami pa rin kami ng time sa kids.
24:39Kasi more on naman po ako,
24:41pag may mga kawork ako,
24:42especially,
24:43for example,
24:44sa marketing,
24:44or dito sa R&D,
24:46more on project,
24:47output-based po talaga ako.
24:49So,
24:49parang sa akin,
24:50ang importante sa akin,
24:51makita ko yung result,
24:52kung paano niya siya ginawa.
24:53Hindi ko kailangan na,
24:54mag-micromanage,
24:55or nakatutok ako sa inyo one-by-one.
24:57So,
24:58I also trust my team to do that.
25:01So,
25:01sabi mo,
25:01malapit lang yung office na sa bahay.
25:03Nadadala mo ba yung mga babies mo sa work?
25:06May times Miss Pia na,
25:07dinadala ko sila previously,
25:09pero ngayon hindi muna,
25:10kasi,
25:11syempre,
25:12with all the,
25:13alam mo yung mga health conditions
25:14na palabas left and right,
25:16sabi nung doktor din namin,
25:18stay muna sila sa bahay.
25:20Pero,
25:21dinadala ko sila dito,
25:22lalo na si Summer.
25:23Nakutuwang-tuwa siya,
25:24kasi mayroong kaming tinatawag na
25:25marketing department.
25:27So,
25:28yung mga rescue namin,
25:29may sarili silang office dito sa office namin.
25:31Wow!
25:32Mga rescue kittens?
25:33Yes,
25:34mga rescue cats.
25:35So,
25:35tawag namin sa kanila,
25:36marketing department.
25:38So,
25:38yung anak ko,
25:39tuwang-tuwa siya dun sa mga cats.
25:41So,
25:41pag nandito kami,
25:42lagi niyang pinupuntahan yung mga cats.
25:44So,
25:45mahili ka ba sa cats?
25:46Kaya ka nagkaroon ng,
25:47ano,
25:48marketing department?
25:50Ah,
25:51nag-rescue na ako ng cats
25:52since I was five years old.
25:54And then,
25:55nung before pa,
25:55nagkaroon ng Get Ready With Me Cosmetics,
25:57marami na akong rescue,
25:59tsaka mga ina-adopt.
26:00So,
26:00as of the moment,
26:01meron na akong 56 na cats.
26:03Wow!
26:05Baka yun ang pinakamalaking department ninyo sa office?
26:09Yung marketing?
26:09Meron kaming lima dito sa office na rescue.
26:12Okay.
26:13And then,
26:14dun sa pinapagawa kong cat house.
26:16Yung dati naming bahay kasi,
26:18ano yun,
26:19tutaka-trend cats.
26:21Pero,
26:21nung na-purchase ko kasi yung katabing lupa,
26:23pinagawin ko sila ng sarili nilang space.
26:26So,
26:26ginagawa pa siya ngayon.
26:27So,
26:27nandun yung 46.
26:28And then,
26:29yung sampu naman is nandun sa bahay namin.
26:32Oh,
26:32wow!
26:33Ang galing naman ito.
26:34So, imagine with everything that keeps you busy,
26:37you still have time to care for rescue cats.
26:41Ito ba'y kinalakihan mo?
26:43Yung pagmamahal sa mga pusa?
26:46Sa magulang ko.
26:48Yung tatay ko po kasi,
26:49yung tatay ko is ano po siya,
26:52death po siya.
26:53So,
26:53ano po siya,
26:54very close siya sa mga animals talaga.
26:57So,
26:57yun yung parang naging,
26:58ano niya,
26:59then interest niya mag-alaga ng mga hayop,
27:01mag-panim,
27:02ganyan.
27:03So,
27:03nung bata po ako,
27:04laging po siya nakikita na
27:05nag-rescue siya ng puting,
27:07nag-rescue siya ng aso,
27:09ng tuta.
27:10So,
27:10na-adapt ko po sa kanya.
27:12Naging malapit din po ako sa mga dogs
27:13and sa mga cats.
27:15May pangalan ba bawat isang nire-rescue mo?
27:17Ay,
27:18mayroon.
27:19Tapos,
27:19yung mga names nila,
27:21makikita niyo sa mga products namin.
27:23For example,
27:24yung number one namin na shade na bestseller
27:26is Pablo's Latte.
27:28So,
27:28si Pablo is our dog.
27:31Tapos,
27:31kulay yema kasi yung balahibo niya.
27:33So,
27:33kaya naging Pablo's lahat.
27:36Oh wait,
27:37meron ka na bang
27:38summer and rice na shade?
27:40Yes,
27:41meron din.
27:41Okay.
27:42But,
27:42nabanggit mo rin,
27:44May,
27:45that,
27:45di ba kanina sabi mo,
27:46you're very particular about
27:48your products being environment friendly
27:49kasi nga may option ka
27:50na iparecycle,
27:52kayo na mismo
27:52ang mag-recycle noon.
27:54And aside from that,
27:56ano po ba yung ibang mga
27:57sustainable practices ninyo
27:58or yung mga ethical practices
28:00ninyo sa GRWM?
28:02From the time po na nag-open
28:03si Get Ready With Me Cosmetics
28:05is registered na siya
28:06sa PETA.
28:08So,
28:08PETA certified vegan
28:09and cruelty free na po
28:11si Get Ready With Me Cosmetics
28:12from the time it started.
28:13And also,
28:14we started February last year,
28:16yung mga sustainable efforts namin
28:17to offer
28:18refillable
28:19packagings
28:20for different products.
28:22For example,
28:22for pressed powder,
28:24ang mga Pilipino kasi
28:25misiya,
28:25mahilig sila sa powder.
28:27So,
28:27yung full-boot lip tin.
28:28So,
28:29yan ang palagi nilang
28:30pinapurchase nang pinapurchase
28:31all over again.
28:32And nakakahinayang
28:33kung meron kang component
28:34na isang buong ganyan
28:36na itatapon mo lang.
28:37So,
28:38we started offering
28:39refillable packs
28:40para ma-reuse pa nila
28:42yung component nila.
28:43Di ba?
28:43Hanggang sa masira nila yan.
28:44And if masira man nila yan,
28:46pwede nilang i-donate yan
28:48or ibigay dun sa mga
28:49recycling areas namin.
28:52Which is in partnership
28:53with HMR and BioRecycle.
28:55So,
28:55as much as possible,
28:56while it is not completely,
28:58you know,
28:58100% recyclable lahat,
29:01but for us,
29:02even these small steps,
29:04malaking tulong na siya
29:05para mas malesen natin
29:06yung waste.
29:08Oo.
29:08And even for the consumer,
29:09kasi halimbawa ako,
29:10parang pag nakaubos ako
29:11ng isang powder,
29:13eh syempre,
29:14di ba?
29:14Sa trabaho,
29:14everyday yan eh.
29:15Mabilis kami makaubos.
29:17Parang,
29:17hindi ko alam
29:18kung paano i-recycle.
29:19So,
29:19talagang iniipon ko siya,
29:21tapos maghahanap talaga ako
29:22ng mapagsosulihan
29:24para ma-recycle siya.
29:25Tsaka,
29:26naghahanap nga ako
29:26ng mga,
29:27the brands that will accept that
29:30and who really upcycle
29:31also their products
29:32or recycle their products.
29:35So,
29:35it's great to see how ito,
29:37na i-incorporate mo siya
29:39dun sa business mo,
29:41dun sa business model ninyo.
29:43Given all that you've accomplished
29:44in such a short amount of time,
29:46di ba?
29:46Four years
29:47at a very young age.
29:49Ano yung nakikita mo pa?
29:50Ano pa yung gusto mong gawin?
29:52What is your long-term vision
29:54for Get Ready With Me?
29:56I want na mag-thrive yung F-beauty,
29:59not only, of course,
30:01in the Philippines,
30:01but also in other regions
30:03of the world.
30:04Like, for example,
30:05like,
30:06C-beauty and K-beauty,
30:08kilalang-kilala sila globally.
30:10So,
30:10I believe na
30:11kaya din ang F-beauty
30:12gawin yun.
30:13Kasi,
30:14lalo na,
30:14for example,
30:15in our weather pa lang,
30:16di ba?
30:17Pag nasa Pilipinas ka,
30:18graba yung init.
30:18So,
30:19alam mo na yung mga make-up na
30:20can make for the Filipinos,
30:22alam mo na mag-lalas talaga
30:23sila ng matagal.
30:24I want F-beauty na
30:25ma-revolutionize na
30:27yung beauty industry,
30:29not only in Philippines,
30:30but also in other parts
30:32of the globe.
30:33Ano na,
30:34that's a great dream, no?
30:35Para talagang itaas natin
30:37ang bandera ng Pilipinas.
30:40Bandera.
30:41Yes.
30:42Kasi,
30:43alam mo ba,
30:43Miss Tia,
30:44I'm surprised.
30:45Kasi with our
30:46e-commerce platforms
30:47right now,
30:49naaabot na niya
30:49yung ibang
30:50Southeast Asian countries.
30:52I was surprised
30:53na there are people
30:54from Indonesia,
30:55from Singapore,
30:57from Vietnam
30:57who are able
30:59to buy our products.
31:00So,
31:00nakakabili ngayon
31:01yung ibang bansa
31:02ng mga products
31:03from Filipino brands.
31:04Kaya nagugulat kami
31:05na ang galing.
31:07Kasi,
31:07meron na silang access.
31:08So,
31:09unti-unti nang nakikilala
31:10sa Southeast Asia
31:11yung mga
31:11Filipino brands.
31:13And alam nila
31:13na Filipino brand yun.
31:15Yes.
31:16Kasi nakalagay dun eh.
31:17Parang get ready
31:17with new Philippines.
31:19Ah,
31:19nice.
31:20Okay.
31:20So,
31:20talagang ano,
31:21the key,
31:23or I mean the goal,
31:24the long-term vision
31:25is to make F-beauty
31:26also a catchphrase.
31:27Filipino beauty.
31:28Yes.
31:29Yes.
31:29Oh,
31:30tsaka dapat alam nila
31:31pag Filipino beauty product
31:33or F-beauty product,
31:35kontrahulas talaga yun.
31:36Kasi yung weather natin.
31:39Tatagal talaga yan.
31:40Oh,
31:41yes.
31:41We are going beyond
31:42the headlines
31:43and carefully crafted narratives.
31:45This is Confessions of an Icon
31:47where we get to ask
31:48our guests
31:49and legends
31:50the questions
31:50that others
31:51might be afraid to ask.
31:53This is Confessions of an Icon.
31:55Let's get right to it.
31:59Okay,
32:00first question.
32:01What's the most surprising
32:02emergency you've ever had to fix
32:05na either makeup-related
32:06or otherwise?
32:08Nagkaroon ako ng patient
32:10na for a procedure
32:11and then,
32:13nandun ako sa room
32:14kasama siya.
32:15So,
32:15bago mag-start yung procedure,
32:16syempre,
32:17ready na kaming lahat eh.
32:18Pati yung doctors,
32:19ganyan.
32:20And then,
32:21ano kasi siya,
32:21she's a woman in her,
32:23I think mid-50s,
32:25tapos naka-eyelast extension siya.
32:27So,
32:27sabi niya sa akin,
32:28miss,
32:29ang ganda naman yung lipstick mo,
32:31marunong kang mag-ayos.
32:33So,
32:34tulungan mo naman ako
32:34ikabit yung
32:35nalaglag niyang extension.
32:37So,
32:37before mag-procedure
32:38sa harap ng mga doctors,
32:40nagkakabit ako ng eye.
32:43Para sa atin,
32:44di ba?
32:44Parang,
32:45oh,
32:45small thing lang yung
32:46nagkakabit ng extension.
32:47But for her,
32:48it means so much
32:48before gawin yung procedure.
32:50Sabi niya,
32:50kailangan perfect ako
32:51bago gawin yung procedure.
32:53And your YouTube channel
32:55started as a diversion,
32:56as you mentioned,
32:57from nursing.
32:58So,
32:59what's one beauty trend
33:00that you tried
33:01back then,
33:02na when you look back on
33:03now,
33:05parang napapacringe ka na lang?
33:07I think it was 2016
33:10nung nauso yung
33:12glam,
33:132016 glam.
33:14And then,
33:14yung brows at that time
33:16was overdrawn.
33:17Yung sobrang kapal
33:18nung kilay,
33:19tapos very boxy na siya.
33:21So, parang at that time,
33:22ayang ganda-ganda ko
33:23yung kilay ko,
33:24pakak or plakado.
33:26Pero,
33:26narealize ko ngayon,
33:27pag tinitingnan ko siya,
33:28para pala siyang sharpie.
33:30Nagkita nun sa kilay.
33:31Kasi,
33:32di ba,
33:32GRWM
33:33stands for
33:33Get Ready With Me.
33:35So,
33:35what's the fastest
33:36that you've ever had
33:37to get ready for
33:39for an event?
33:40For an event mismo.
33:42Siguro kapag mga,
33:43ano,
33:43mga event na kailangan talagang
33:44full-blown makeup,
33:46ano na,
33:46mga 15 minutes,
33:47kaya ko na yan.
33:48Wow!
33:49Pero kapag,
33:50pero kung halimbawa,
33:51ano lang,
33:52quick meeting lang,
33:53or parang quick errands lang,
33:555 minutes,
33:56the classic Filipino
33:57gandang pulbo at lifting,
34:00kaya-kaya yan.
34:01Ah!
34:02So, hindi ka nagpapa-makeup
34:03sa iba?
34:04Nagpapa-makeup ako
34:05kapag event.
34:06Pero if I had to do it myself,
34:08talagang isang eyeshadow lang na kulay,
34:10okay na ako dyan.
34:11Anong nasa bag mo?
34:14Ah,
34:14sa bags ko,
34:15hindi ako nawawalan na
34:16bullet lipstick.
34:17Yun talaga ang aking
34:18favorite product
34:20na lip product.
34:21Okay.
34:23You've also emphasized
34:24that representation
34:25is very important.
34:27So,
34:27what's a beauty standard
34:28that you would
34:29love to see
34:32completely disappear
34:34from the industry?
34:35Actually,
34:35ito yung ano,
34:36the perception
34:37that Filipino representation
34:39is not premium.
34:41So,
34:41there are even
34:42other people
34:42who say
34:43na kapag
34:44the Filipinos
34:45yung mga nag-represent
34:46sa brand
34:46is that
34:47it makes the brand
34:48look cheap
34:49and not in a good way.
34:50So,
34:50parang dinadowngrade natin
34:52yung mga Pilipino
34:53pagdating sa mga campaigns.
34:55So,
34:55which is nakakasad
34:56kasi for us,
34:58lalo na
34:58as a homegrown
34:59local brand,
35:01we want to be
35:02represented
35:02by Filipinos
35:04kasi
35:04para saan ba namin
35:05binuo
35:06or tinayo
35:06ang get ready with me?
35:07It's for the Filipinos.
35:09So,
35:09all the time,
35:09you will see Filipinos
35:10in our campaigns
35:11and we will stand by it.
35:14Na parang
35:15kahit ano sabihin nyo,
35:16sa Filipinos
35:17nakamarket
35:18ang get ready with me.
35:18Therefore,
35:19you will see Filipinos.
35:21And I would like to,
35:22you know,
35:22create a sense of
35:23belongingness,
35:25sense of pride,
35:26and truth
35:27na it's far more powerful
35:29than any fabricated standard
35:31na dapat ganito
35:32yung itsura natin.
35:33Eh,
35:33hindi eh.
35:33We are Filipinos.
35:35We have our own features.
35:36We have our own skin tone.
35:38Very diverse
35:39ang mga Pilipino
35:40from Mestisa
35:41to Morena.
35:43Ibat-iba,
35:44sobrang wide
35:45nung range
35:45yung skin tone sa atin.
35:47So,
35:47I really want to show
35:48Filipinos na
35:49this is us.
35:51This is the brand
35:52who will represent
35:53the Filipinos.
35:54For the Filipino
35:56and by the Filipino.
35:57Yes.
35:58How about this,
35:59May?
35:59What is one
36:00beauty confession
36:01that you'd like
36:02to share
36:03with all of us?
36:06Sobrang cliche na talaga
36:07nito.
36:08As in,
36:08I think pagod na rin
36:09yung tao marinig to.
36:10Pero,
36:11totoo,
36:12yung skin prep.
36:15Dapat talaga
36:15nagpe-prep tayo
36:16ng skin
36:16every time
36:18we will wear
36:18makeup.
36:20Kasi,
36:20no matter
36:21how good
36:22or how expensive
36:23the product is,
36:25if our skin
36:26is not ready
36:27or not well-premed
36:28to,
36:29you know,
36:29to be a canvas
36:30for that makeup,
36:32then hindi pa rin maganda
36:32yung kakalabasan niya.
36:34So,
36:35never skip your
36:36moisturizer
36:37at lalong-lalo
36:38lang never skip
36:39your sunscreen.
36:40And,
36:41syempre,
36:41yung pagtanggal din,
36:42yung pag-alis ng makeup
36:44bago matulog.
36:46Please,
36:46huwag kayong matulog
36:47ng may makeup.
36:48It's not good
36:49for the skin.
36:51So,
36:51meron din ba kayong
36:52skincare products na
36:53as of now?
36:54The only skincare product
36:55that we have
36:56is our
36:56STF-BFF.
36:58So,
36:58this is our
36:59sunscreen.
37:01It's also a primer
37:02and a moisturizer
37:02in one na.
37:03So,
37:04basically,
37:04for skin prep,
37:05after mo mag-hilamos,
37:06pwede nga yung gamitin
37:07mong skin prep
37:08kasi
37:09almost all those claims
37:10is nasa kanya na.
37:12And,
37:12it's also FTF-tested
37:14and hypoallergenic.
37:15So,
37:16ang daming consumers
37:17namin ang gustong-gusto siya
37:18kasi we really
37:19specifically created
37:20that sunscreen
37:22para mag-match
37:24with our makeup.
37:25Kasi there are
37:25sunscreen na,
37:26alam mo yun,
37:26yung nag-peel
37:27or nagkakaroon
37:28na yung parang
37:29buo-buo
37:30kapag naglagay ka na
37:31ng makeup.
37:32So,
37:32sa SPF-BFF,
37:33you will not experience
37:34kasi we really
37:35created that
37:36sunscreen prep mo siya
37:38before ka mag-apply
37:39ng makeup.
37:40So,
37:41sunscreen
37:41and moisturizer
37:42in one.
37:43Yes.
37:44And also,
37:46primer na din siya.
37:47Ah,
37:48nice!
37:49Okay.
37:49What does makeup
37:51mean to you,
37:52May?
37:52For me,
37:53makeup is something
37:54na,
37:54it's a weapon.
37:56It's a powerful weapon.
37:58You can use it
37:58to feel more
37:59confident,
38:01to feel more ready.
38:02Diba?
38:03With every moment
38:04of your life,
38:05magagamit mo siya.
38:06Whether,
38:07halimbawang nasa bahay ka
38:08or lalabas ka,
38:10makeup is your weapon
38:11and it can really
38:12brighten your day.
38:13Ako ha,
38:14personally,
38:15there are days
38:16na I feel down
38:17and when I put
38:18a lipstick on
38:19or parang
38:20na-feel kong mag-ayos,
38:21after that,
38:22I feel really good.
38:22I feel better.
38:24I feel more confident.
38:25Alam mo,
38:26I feel the same way.
38:27Pag kung gari,
38:27feeling ko I'm going into
38:29parang an important event
38:31or parang
38:31kung gari,
38:32yung minsan
38:33feeling mo
38:34aawayin ka ng tao,
38:35magbe-makeup ako,
38:36hindi ko alam kung bakit.
38:39Wala lang,
38:40gusto mo lang,
38:41diba?
38:42Pagpagod ka ako
38:43minsan na
38:43red lipstick,
38:45yung red lipstick theory,
38:46it's true
38:47na parang
38:48when you're feeling down
38:49and you feel like
38:50hopeless or something,
38:51wear red lipstick
38:52and then
38:54for some reason,
38:55parang feeling mo
38:56ano ka na,
38:56may courage ka na
38:57to face the day.
38:58There is power,
38:59no?
38:59There is power in makeup.
39:01Yes.
39:02Okay,
39:03hindi lang pala ako yun.
39:04I got it from a
39:05certified makeup guru
39:06as well.
39:07Well,
39:07it's beautiful to see
39:08how you have risen
39:10above all that
39:11and to see your success
39:13now is truly inspiring.
39:15May,
39:15maraming maraming salamat
39:16for spending this hour
39:18with us.
39:19Thank you so much.
39:20Okay,
39:20you'd like to invite
39:22our listeners
39:23to find you
39:24on social media.
39:24If you want
39:25yung mga updates
39:26or mga,
39:27what's it,
39:28yung mga new products
39:30namin,
39:30you can follow us
39:31on our official handles,
39:33GRWM Cosmetics.
39:34Thank you so much,
39:36May,
39:36and more power to you.
39:37Thank you so much.
39:38Thank you,
39:39thank you.
39:40Thanks for joining us
39:41on this episode
39:42of Power Talks
39:42with Pia Arcangel.
39:43Don't forget to like,
39:44subscribe,
39:45and download
39:46on Spotify,
39:47Apple Podcasts,
39:48GMA Integrated News
39:49streaming platforms,
39:51or wherever you listen.
39:52Till the next episode!
39:54We'll see you next time.
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