Khushi Mukherjee on Trolling, Fashion, and Staying Bold in the Public Eye

OutlookIndia

Khushi Mukherjee is an actress, influencer, and an internet sensation known for her bold fashion choices.  Khushi has been a part of reality shows like Splitsvilla and Love School. She has also made headlines for her digital content empire — reportedly earning crores through her exclusive photos and videos.  Now, with a Bollywood debut alongside Arbaaz Khan and Rajpal Yadav on the horizon, she’s stepping into a new chapter.  In this video interview, she opens up about virality, visibility, and what it really means to be bold in the public eye.  Reporter: Rani Jana Editor: Sudhanshu

Transcript

00:00Hi, I'm Rani Jana and today I am speaking with Khushi Mukherjee.

00:04She's an actress, influencer and a viral sensation

00:08who knows her bold fashion choices on social media.

00:15And she has also made headlines for her digital content empire.

00:26She has made at least over 10 crores

00:32only with her exclusive photos and videos.

00:36And now she's going to debut in Bollywood

00:41alongside Arbaaz Khan and Rajpahan Liyadav.

00:45So, today we will talk about social media visibility

00:48and what it really means to be bold in the public eye.

00:54So, thank you and welcome, Khushi.

00:57Thank you so much for all the lovely introduction and your questions.

01:03Yes.

01:04So, starting with your question that how does it feel to be bold,

01:09to be termed as bold?

01:12Well, I believe what according to you is bold.

01:17Like if you speak bluntly, isn't that bold?

01:20The kind of clothes you wear, what is bold according to that?

01:26Like if you wear a crop top and jeans, that is bold.

01:29But if you wear a half blouse and sari in which waist can be seen,

01:35that is not bold.

01:37So, the term bold shifts from perception to perception.

01:42And I don't think that I should be totally termed as bold.

01:47But yes, it's bold as well as it's creative.

01:51I'm not just wearing something just to show my body,

01:55but to show something creatively, something differently.

02:00And I love doing that because I love wearing 20 clothes

02:05and I loved fashion ever since I was a kid.

02:08I did not copy any Bollywood actors, like what were they wearing.

02:13I would rather look at my Barbie dolls and some Bollywood actresses

02:17and I would try to get inspired from their ideas and get it into my own.

02:23So, do you think that your fashion choices and clothing sense,

02:29do you think that all the focus is going on and not on your acting and dancing?

02:37So, how do you feel about that?

02:39Not really.

02:40See, just the reason for me, if I can see people more,

02:44people will see more of those things.

02:46People have seen my acting as Jualapari in Balveer

02:57or people have seen me as Kushi Mukherjee myself in Splitsville and Love School.

03:03They have even seen me in my other shows,

03:05but might be they have forgotten that

03:08because recently the videos are just flooding the internet.

03:13So, they are getting to see

03:15and people have a very short memory, you see.

03:18So, they don't remember much of it.

03:20And they say about it.

03:22And that is absolutely all right.

03:25Recently, I had posted a belly dancing video also of mine on Instagram.

03:30It also liked many people.

03:32So, I will appreciate what I will show you.

03:33People will see me and appreciate it all the time.

03:36And in my interview,

03:38I was going to start to go and walk around for a while.

03:42When somebody asked,

03:43like when you said about the troll comments that you have been getting, right?

03:49So, but how do you process, you know,

03:52these reactions to your outfit?

03:55Like comments and trolling?

03:57It's a general, natural reaction.

04:00Don't you think so?

04:01Now, if someone says that they don't wear this,

04:04they will see this or do this,

04:07then we generally say that they don't wear this,

04:09like they don't wear this or they don't wear this.

04:10So, it was that type of reaction.

04:14But a lot of Islamic communities,

04:18because of that,

04:18a little bit of a doubt that our religion,

04:23what did I say?

04:23What did I say about Burkhai?

04:25What did I say about religion?

04:26What did I say about religion?

04:27What did I say about Hinduism?

04:29In our Hinduism, I also said that in our Sanatana dharm,

04:33God is Kali.

04:36We also get to see them that women have to be worshipped in every form.

04:42And in any way, we should worship them.

04:46So, when you read these troll comments,

04:48both moralistic and moralistic and moralistic and moralistic,

04:50that we have to be taught.

04:52So, I don't think that there was no need to be a meme or something.

04:56So, there is an attire also called Burkini.

04:59So, it's not bikini, it's Burkha with bikini.

05:02I thought that it is Burkini.

05:04And there is a barbie also in Burkini.

05:06But if I wear it again,

05:08then religious sentiments will hurt again.

05:11So, when you read these troll comments,

05:14both moralistic and sexist comments,

05:18how do you process these comments?

05:22Or how do you take these kind of comments and trolling?

05:26I feel their problem is their problem, not my problem.

05:30So, if I want to make my problem,

05:33then I will have a serious problem.

05:35So, whatever they comment or troll about me,

05:39I don't give a damn.

05:42I don't have a problem.

05:44I don't have a problem.

05:45I think it's good to say,

05:46say it's bad, but say it's bad,

05:47but say it's bad.

05:48Love me or hate me, but you can't ignore me.

05:50And recently, my jeans look has been viral.

05:54And many people have said,

05:56this is shameless, this is dirty, this is vulgar or whatever.

06:01If we wear the same length,

06:03we wear hot shots and go outside,

06:05then the hot shots look good.

06:07But if I wear the same jeans,

06:09and wear full jeans,

06:11then why is it vulgar?

06:13Why couldn't people take it as creativity?

06:16People don't understand creativity and fashion

06:19I mean, I don't understand anything.

06:21I mean, I don't understand anything.

06:22What are the basics?

06:24You have publicly said that

06:28your website is

06:30khushimukharji.com

06:32You earned over 10 crores.

06:36And just because of your exclusive photos and videos,

06:40can you tell a little bit about your website?

06:43Like there's also like chat feature,

06:45like people can actually interact with you.

06:47And in your platform,

06:49there's an upcoming bikini live session.

06:54So like, can you just tell a little bit about the website?

06:58So I've always,

07:00I've been into audio shoots

07:02or backlist photos, bikini photos,

07:07these photos,

07:12so now since I don't want to put such pictures on Instagram,

07:16I wanted an app.

07:18I created an app called khushimukharji.com

07:22So khushimukharji.com

07:24you'll get to see all my exclusive pictures,

07:27some videos for entertainment purposes,

07:30like my dance videos,

07:32or like little edgy videos,

07:35which you can say,

07:36Tintlating videos.

07:38In the web series,

07:40it's less than that.

07:41Obviously, in the web series,

07:42there's also people with us.

07:44This is my solo videos,

07:45where we do have video calling feature.

07:48We have chat options.

07:51We have brand inquiry options.

07:54We have everything

07:56which a person would ever want to have

07:59in his or her own app.

08:01Sometimes a fan wants to get wished by you on your birthday.

08:06So they can do that as well.

08:08The live feature,

08:11live feature is like how we go live on Instagram.

08:14We can go live on my app,

08:15but we have small, small gifts,

08:17gifting section as well on that live feature.

08:20Like there are small, small stickers.

08:22If they wish to send some gifts,

08:25they can send those stickers during the live.

08:29And bikini livers,

08:31they can see me live in a bikini.

08:34And this is your website,

08:37your app.

08:38So,

08:39what is the intention behind building this app?

08:43Like,

08:44are you creating a community

08:45or a brand

08:47or something else?

08:49In the time of COVID,

08:50I think,

08:51we didn't have a lot of work.

08:53Our actors also

08:54for 3-6 months,

08:55we had to sit at home,

08:56we had to stop shooting,

08:57we had to stop shooting,

08:58we had to stop shooting.

08:59So, I made this app during COVID.

09:01So, in COVID, I thought,

09:03why not?

09:04I can be connected with my fans

09:06through this app.

09:07And of course,

09:08I can make some good money also.

09:10That was the strategy back then.

09:12I didn't know

09:13that I would get so much love with fans

09:15and that community

09:16will become so big.

09:17So,

09:18at a certain point of time,

09:19I opened my production house.

09:22I also produced a web series.

09:24But,

09:25I thought that

09:26that web series

09:27in the future,

09:28I can also release my app.

09:31People,

09:32and my other actors

09:35who want to see me

09:37or who want to see me,

09:39I can also release my app.

09:41or maybe in future,

09:43we launch some products

09:45or anything

09:46and make Khushi Mukhaji a brand.

09:48So,

09:49this is all the intention was about.

09:52And,

09:53how do you feel about

09:54the kind of comments

09:56that you have been receiving

09:57around,

09:58you know,

09:59the app choice

10:00or,

10:01like you've already mentioned,

10:02your,

10:03so,

10:04unquote,

10:05bold outfits.

10:06Like,

10:07people are always commenting

10:08either trolling you

10:09or,

10:10you know,

10:11morally judging you

10:12or,

10:13like,

10:14how do you take it?

10:15So,

10:16firstly,

10:17I,

10:18when I did not have this app,

10:20I used to post these pictures

10:22on Instagram.

10:23on Instagram.

10:24When I posted these pictures

10:25on Instagram,

10:26nobody had any problem.

10:28But,

10:29when I started doing the same

10:30and asking for money for that,

10:33people found it ethically wrong

10:36or morally wrong.

10:37But,

10:38how have I done something different

10:40or anything out of the syllabus?

10:42I am only doing what I did earlier also.

10:44first.

10:45Second,

10:46when I was doing,

10:48when I used to act in web series,

10:51I think I used to get highly paid,

10:55but whatever the profits were,

10:57that was taken by the production houses

10:59and the channel.

11:00So,

11:01if I did the same thing

11:03or something lesser on my app

11:05and I kept the whole profit for myself,

11:08how is that again a loss

11:11or how is that again ethically wrong?

11:13I could have earned double, triple,

11:16or choppled the money

11:18by releasing the same content

11:20on OnlyFans.

11:21I never did that.

11:2420 people told me,

11:26why don't you go for OnlyFans,

11:27whatever.

11:28If only earning money was my main target,

11:30I would have earned over there also.

11:33And using the same content

11:35back and again,

11:36back and again,

11:37I would have kept earning more.

11:38I did not do that.

11:41Few people,

11:42they experience casting couch,

11:45they even go for many other ways

11:48for earning money,

11:49which is behind the camera.

11:51We all know that.

11:52That is selling your ethics

11:55or what I did in front of the camera

11:57is unethical.

11:59I would like to ask.

12:00I rather use my sensuality

12:02to earn money,

12:03but I did not get exploited by someone.

12:07I exploited my sensuality.

12:09So what is wrong?

12:10I would like to actually ask that.

12:12Should I,

12:13like people sleeping for money?

12:15Is that wrong?

12:16Or people doing something in front of the camera?

12:20Is that wrong?

12:21You have already mentioned.

12:22So,

12:23your identity

12:24is now

12:25in social media

12:26or online.

12:27Like,

12:28it has become

12:29like a sensual

12:31or a model

12:32kind of a thing, right?

12:34So,

12:35are you scared

12:36that you will get typecasted

12:37only for like,

12:38you know,

12:39quote and quote,

12:40bold characters

12:42and not for the kind of roles

12:44that you would want to do?

12:46Not really.

12:47Because,

12:48when I started my career,

12:50I started from movies

12:52and then I started doing mitos.

12:53So,

12:54when I started doing mitos,

12:55I had typecasted in mitos.

12:58So,

12:59with mitos

13:00and with bold

13:01it was very difficult.

13:03So,

13:04I think,

13:05with bold

13:06and with internet sensation

13:07it was also a difficult.

13:11And,

13:12after this,

13:13then my items numbers

13:14and movies

13:15are going to come

13:16and one,

13:17two shows

13:18are going to come.

13:19So,

13:20when they come,

13:21people's perception

13:22will change themselves.

13:23Bold is by choice.

13:24Bold is not by any pressure.

13:27Bold is not by any pressure.

13:28Bold is not by any pressure.

13:29I wear these clothes

13:30because I wear it

13:31on my own,

13:32on my own taste,

13:33because I wear it

13:34on my own taste.

13:36Not that I get fame

13:37quickly or get attention

13:39or get attention

13:40or want to be

13:42for it.

13:43Today,

13:44if I wear these clothes

13:45and I wear them,

13:46people say,

13:47this is a happy place.

13:48This is a love school.

13:49This is a joke.

13:50This is a joke.

13:51So,

13:52it's always like that.

13:53People know the happiness.

13:54So,

13:55the happiness is not

13:56to be aware of the clothes.

13:58It's not to be aware of the clothes.

13:59It's not to be aware of the clothes.

14:01So,

14:02I'm wearing these clothes.

14:04I'm wearing these clothes.

14:05I'm wearing these clothes.

14:06I'm wearing these clothes.

14:07I'm wearing these clothes.

14:08I'm wearing these clothes.

14:10I'm wearing these clothes.

14:11I'm wearing them.

14:12I'm wearing them.

14:13I don't need them.

14:14Whoever is in the industry,

14:15everyone wants fame.

14:17Everybody wants to get famous.

14:19Otherwise you're a failure.

14:20But that means I'm on the right path.

14:23So,

14:24people will say something

14:25people will say

14:26that the work will be done.

14:27Let them talk.

14:28a bit about your upcoming film

14:30that is with Arvaz Khan and

14:32Rajpal Yadav.

14:33So, the movie's title is

14:35Muthra Visarjan Varjit.

14:38It has a social message.

14:40It is horror comedy.

14:42There's Arvaz Khan, there's

14:43Chunky Pandey, there's

14:45Rajpal Yadav and many other

14:48actors who you'll be

14:50seeing alongside me.

14:51I have a special dance number in the

14:54movie and also I'm

14:56playing one of the main leads in it.

14:58So, it is going to be a life

15:00changing experience for me.

15:02Also, there is one surprise

15:04project which is going to

15:05come up very soon

15:07and everybody will know about

15:10it. I can just give a small

15:12hint that

15:13it is for an OTT.

15:16That's it.

15:17Of course, Aamne mentioned that this has a social message.

15:20How do you feel about

15:22doing a film which has

15:24a social message and like you mentioned

15:26you know, perception change

15:28how do you feel about that?

15:33I think it's a perception

15:34but after changing

15:35change, I don't want to

15:36wear clothes like this.

15:37I don't want to wear it like this.

15:38If people think that this

15:40perception is going to

15:41change or it will happen,

15:42then I will start

15:44wearing those normal crop tops

15:46and jeans and whatever.

15:48No.

15:48I'll be very happy that from movies

15:58to serials to reality shows

16:01to bold web series

16:03to labeled as finished

16:04with music videos

16:07and with A-lister

16:08Bollywood movie

16:09it was not easy

16:12and sometimes crying

16:14alone at nights

16:15thinking that really

16:16is my career over?

16:18Where is it going?

16:18What is it happening?

16:20And then

16:20to come back

16:22again.

16:23So, I am actually

16:24proud of myself.

16:26Thank you so much

16:26Krushi

16:27for speaking

16:29with Outlook

16:30and us

16:31and thank you

16:32for being so honest

16:33with your answers

16:34and yeah

16:35good luck to you

16:36with your special

16:38OTT project

16:39and the new

16:41upcoming film.

16:42Thank you so much again.

16:44Thank you for inviting me.

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