Barbara Massing set to head Deutsche Welle

DW (English)

Deutsche Welle, Germany's international broadcaster will be headed by a woman for the first time. Barbara Massing takes the helm at a time when free expression is under increasing threat around the world. The newly appointed director general will lead the broadcaster's drive to expand its global reach.

Transcript

00:00Applause for Barbara Massing from her colleagues after she was elected as DW's first female

00:06director general.

00:07Massing has been administrative director of Deutsche Welle for over ten years.

00:12From October she will replace Peter Limburg, who has led Germany's international broadcaster

00:17since 2013.

00:19I am convinced that together we will really take DW forward, that we will continue down

00:26the path we have taken and reinvent ourselves.

00:31The government's media commissioner said she was a good choice.

00:35She is an experienced manager, she knows the organisation and she knows how to modernise

00:41Deutsche Welle.

00:42She will carry the voice of freedom into the world and we are very happy about that.

00:47DW produces video, text and audio across its wide range of platforms, serving audiences

00:53in 32 languages.

00:55Unlike other German public broadcasters, it is financed from tax revenues and is ultimately

01:01the responsibility of the government, though its reporting is independent.

01:05The director general's job will be to steer Deutsche Welle as it faces challenges to free

01:10expression around the world and also seeks to expand its reach.

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