Black Sabbath are an English rock band formed in Birmingham in 1968 by guitarist Tony Iommi, drummer Bill Ward, bassist Geezer Butler, and vocalist Ozzy Osbourne. After adopting the Black Sabbath name in 1969 (the band were previously named Earth, and before that the Polka Tulk Blues Band), they distinguished themselves through occult themes with horror-inspired lyrics and down-tuned guitars. Their first three albums, Black Sabbath, Paranoid (both 1970), and Master of Reality (1971), were commercially successful, and are now cited as pioneering albums in the development of heavy metal music. Subsequent albums Vol. 4 (1972), Sabbath Bloody Sabbath (1973), Sabotage (1975), Technical Ecstasy (1976), and Never Say Die! (1978) saw the band explore more experimental and progressive styles.