Why Kirkland Signature Might Be Better Than Your Favorite Brand

Money Explainers

Find out why Kirkland Signature is the best brand you’ve never noticed. Save money without sacrificing quality — the Kirkland way. Discover who really makes your favorite Kirkland products. #KirklandSecrets #CostcoSmartShopping#BehindTheBrand

Transcript

00:00Costco's private label, Kirkland Signature, isn't just a budget option.

00:05It's a hidden powerhouse.

00:07Experts say many Kirkland products are made by the same companies,

00:12behind major national brands.

00:15They're batteries, made by Duracell.

00:18Diapers, from the Huggies factory.

00:21Coffee, roasted by Starbucks.

00:24That means you're often getting top-tier quality at a fraction of the price.

00:28The mission behind Kirkland Signature is clear.

00:32Match or beat national brands.

00:35In blind tests, their bacon has actually outperformed Oscar Mayer.

00:40Their olive oil meets strict US and international standards for purity.

00:45Roughly 20% of the products at Costco carry the Kirkland label.

00:50Most offer great value, but not all are perfect.

00:53For instance, some reviews rank Kirkland toilet paper.

00:58And tissues lower in quality compared to name brands.

01:02So while Kirkland Signature delivers serious savings and surprising quality,

01:08it's still smart to compare product by product.

01:11You might just find your new favourite brand was Kirkland all along.

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